Adweek

DECEMBER 20, 2024

Everybody wants in on the $60 billion that retail media is projected to make in 2025, according to Emarketer. For many agencies, retailers, and adtech firms, that means striking deals with other players to reach new audiences and data about what people buy. As we close out 2024, ADWEEK asked three execs and industry analysts.

Retail 253

Retail Media Audience Agency 253

Martech

DECEMBER 20, 2024

.” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. Can retailers forget about it for now? ” Smith also talked about the fast growth of retail media and CTV. So what if Google sells Chrome?

Retail 115

Retail Marketing Conversion Cookies 115

Ad Monsters

JANUARY 14, 2025

Jeffrey Bustos, VP of the Measurement Addressability Data Center at the IAB, explores the future of retail media with insights on data collaboration, privacy-centric solutions, and evolving measurement techniques. Retail media is entering a new phase. Heres where I see retail and commerce media heading next year.

Retail 101

Retail Media Machine Learning ROI 101

Adweek

DECEMBER 13, 2022

As retail and media converge, a saturated advertising space is emerging where retailers and agencies are hard at work trying to gain an edge, building partnerships that give marketers the best access to data-driven, effective audience targeting.

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Retail Media Agency Audience 246

AdExchanger

NOVEMBER 27, 2024

As the deprecation of third-party cookies accelerates and consumer demand for privacy intensifies, brands need new ways to reach their ideal audiences. Enter retail media, a rapidly growing channel offering a lifeline in a privacy-first world.

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Retail Cookies Audience Media 106

Digiday

JANUARY 21, 2025

For those still counting, theres another retail media network to add to the list. WHSmith, a retail chain that operates hundreds of stores in airports across the U.S., is set to launch a retail media side-business combining in-store out-of-home and digital out-of-home media inventory and audience data for use in off-site campaigns.

Retail 77

Retail Real Estate Ad network Media 77

VideoWeek

OCTOBER 30, 2024

Retail media has been heralded as a key growth driver in advertising, recognised by major agencies as the fastest-growing media channel over the next three years. The respondents also cited a lack of available data (40 percent) and interoperability between retail media networks (34 percent).

Retail 59

Retail Media Agency Audience 59

Ad Monsters

JANUARY 15, 2025

The convergence of retail media, streaming platforms, and traditional advertising channels creates new opportunities for brands to engage consumers in more meaningful and measurable ways. Kerel Cooper, CMO of GumGum, emphasized that these advancements empower advertisers to connect with audiences on a deeper level.

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Ad Tech Retail Audience ROI 110

Martech

OCTOBER 31, 2024

That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. ” When Postie started out almost eight years ago, young audiences were all over mobile apps and Instagram — and TikTok was just getting started, he said. ” First, data and audiences.

Marketing 130

Marketing Retail Retargeting Conversion Rate 130

illumin

DECEMBER 9, 2024

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% So, what is retail media, why is it growing at such a high rate, and how can you leverage it for your brand?

Retail 52

Retail Media Advertising Viewability 52

illumin

SEPTEMBER 10, 2024

Knowing the difference between offline and online retail media is crucial for marketers looking to jump on the bandwagon. As sales continue to recover, many retailers turn to media to get the upper hand and attract new customers. Retail media benefits both in-store and online retailers. What is it?

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Retail Media Audience Ad Tech 52

AdExchanger

AUGUST 22, 2024

The post Yahoo DSP Adds Planet Fitness And Bridg’s Audiences To Its Retail Media Network appeared first on AdExchanger.

Retail 109

Retail Audience Media 109

Martech

JANUARY 22, 2025

Retail media networks (RMNs) are a big part of that something. A case study in real-time personalization Unilever saw “The Zeros” as a strong target audience for Ben & Jerry’s new ice cream flavors. 26x greater return than Foodpanda’s typical audience ROAS. The results were remarkable: 1.5x

Retail 106

Retail Food Cookies Banner 106

Adweek

JANUARY 5, 2024

With Google Chrome slated to deprecate cookies by the end of this year, marketers are looking for new signals to find and measure potential audiences. The promise of transaction data has fueled the retail commerce media industry, which is projected to grow by 28.5%.

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Cookies Marketing Retail Audience 323

AdExchanger

AUGUST 22, 2024

The post Yahoo DSP Adds Planet Fitness And Rippl’s Audiences To Its Retail Media Network appeared first on AdExchanger.

Retail 104

Retail Audience Media 104

PubMatic

NOVEMBER 13, 2024

Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase. As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem.

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Media Ad Tech Retail Display Advertising 116

Digiday

MARCH 16, 2025

By the looks of Targets latest earnings call, its ad business continues to be a bright spot for the retailer. But even if Target is a long shot from hitting the bullseye to become a retail media power player, buyers see potential thanks to the retailer’s new self-service and second-price auction ad offerings.

Retail 66

Retail Media Audience Marketing 66

Adweek

NOVEMBER 9, 2023

By definition, Intuit's SMB MediaLabs is an example of a corporation using its audience to start a media company. But on taking a closer look, it's far from the traditional retail media network, a status that has helped it expand its customer base beyond endemic brands, B2B clients and across sectors. The global finance tech.

Finance 277

Finance Retail Audience Media 277

Adweek

APRIL 19, 2023

The headlines in 2023 for retail media have so far been dominated by all the new bells and whistles of this relatively young advertising offering.

Retail 274

Retail Audience Media Advertising 274

Ad Monsters

JANUARY 24, 2025

In 2025, the advertising industry will reflect this shift as retail environments gain new importance, data privacy reshapes targeting strategies, and brand safety concerns drive major budget reallocations. Many leading omnichannel retailers see a 70% larger in-store audience than their digital platforms.

Media 109

Media Retail Advertising Cookies 109

illumin

OCTOBER 31, 2024

Halloween is growing in popularity and is the second-biggest retail holiday behind Christmas. With retail on the rise this year, advertisers should take note and take advantage of audiences ready and willing to spend on some spooky fun. While All Hallows Eve might not be top of mind when you think of holiday ads, it should be.

Retail 105

Retail Audience Entertainment Ad Tech 105

AdExchanger

DECEMBER 18, 2024

Its power to connect broad audiences with lower-funnel impact makes it the ultimate game-changer in modern marketing. From interactive ads to the rise of retail media networks, the future of CTV promises to deliver a […] The post Key CTV Trends Driving Advertising Innovation In 2025 appeared first on AdExchanger.

Advertising 96

Advertising Retail Audience Media 96

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a.

Advertising 101

Advertising Marketing Retail Agency 101

Adweek

NOVEMBER 9, 2022

Today's cannabis retail landscape--defined by striking consumer brands and increasingly mainstream marketing strategies--is nearly unrecognizable compared to the industry's earliest innings.

Retail 261

Retail Audience Marketing eCommerce 261

Exchange Wire

FEBRUARY 4, 2025

LiveRamp, the leading data collaboration platform, today (February 4th, 2025) announces a partnership with Ocado Ads, the retail media network of the world's largest online-only supermarket Ocado Retail. The partnership marks the launch of Audience+, a new offsite self-serve media [.]

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Audience Retail Media 52

Adweek

JANUARY 15, 2025

This post was created in partnership with IRCode Online interaction is evolving, and so is how brands connect with their audiences. At Adweek's CES House Sunset Soiree, Matty Beckerman, founder and CEO of IRCode, demonstrated a groundbreaking technology (IRCode) poised to transform industries ranging from retail to entertainment.

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Entertainment Retail Audience 255

Clearcode

DECEMBER 2, 2024

Clearcode recently interviewed Marcel Udo and Aadjan de Groot from Connect73 to discuss the challenges of measuring in-store retail media and digital out-of-home (DOOH) advertising.

Retail 52

Retail Media CPM Conversion 52

Martech

NOVEMBER 21, 2024

These features help marketers maximize their output and better engage with their audience. This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience. This allows retailers to answer shoppers’ questions about products.

MarTech 109

MarTech Retail Manufacturing Conversion 109

Martech

JANUARY 9, 2025

This new feature allows advertisers to generate SQL queries for their desired audience using natural language. This eliminates the need to write code, significantly reducing the time required to develop audience queries. Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands.

MarTech 112

MarTech CPM Banner Retail 112

Adweek

DECEMBER 6, 2023

With a twist highlighting the impact artificial intelligence-produced content could contain, a campaign from beauty retailer Sephora also examines the ongoing treatment women may suffer across various walks of life, not just within their homes.

Retail 273

Retail Audience 273

Martech

SEPTEMBER 13, 2023

It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. It also complements Criteo’s retailer monetization solution suite, which helps retailers tap into new demand by integrating marketplace and in-store monetization technologies. Why we care. Get MarTech! In your inbox.

Retail 122

Retail Media Demand Side Platform Viewability 122

Basis

JANUARY 2, 2025

Expanding opportunities in retail media, contextual targeting, AI, social search, and beyond are creating new programmatic possibilities, offering the potential for more precise targeting, greater efficiency, and deeper connections with consumers. Additionally, advancements in AI are taking contextual targeting to new heights.

Advertising 105

Advertising Retail Cookies Video Ads 105

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Retail 120

Retail Media Cookies Electronics 120

AdExchanger

MAY 21, 2024

But the ease of measuring return on ad spend (ROAS) from placements on ecommerce sites is a “moral hazard,” said Stephen Howard-Sarin, managing director of retail media at Criteo, during Programmatic IO’s first-ever Retail Media Summit on Monday.

Retail 125

Retail Media eCommerce Marketing 125

Ad Monsters

DECEMBER 5, 2024

The holiday season is a crucial time for retailers and advertisers, with the 2024 season expected to see a 9.5% Mobile gaming, for instance, presents a unique opportunity for advertisers to reach a broad audience across all demographics, ages and groups. increase in online sales compared to 2023 , reaching $271.58

Real Estate 97

Real Estate Retail Audience Conversion 97

AdExchanger

NOVEMBER 7, 2023

And platform changes by Apple and Google mean it’s harder for ecommerce companies to monetize their remaining audience across browsers and mobile apps.

Retail 123

Retail Media eCommerce Audience 123

AdExchanger

JANUARY 30, 2025

NBCUniversal and Instacart team up to help brands use Instacart data to plan and measure audiences for NBCU campaigns. The post NBCUniversal And Instacart Team Up To Give Brands More Retail Data appeared first on AdExchanger.

Retail 116

Retail Audience Media 116