Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Retail 129

Retail Media Cookies Electronics 129

Adweek

NOVEMBER 9, 2023

By definition, Intuit's SMB MediaLabs is an example of a corporation using its audience to start a media company. But on taking a closer look, it's far from the traditional retail media network, a status that has helped it expand its customer base beyond endemic brands, B2B clients and across sectors. The global finance tech.

Finance 285

Finance Retail Audience Media 285

Adweek

APRIL 19, 2023

The headlines in 2023 for retail media have so far been dominated by all the new bells and whistles of this relatively young advertising offering.

Retail 278

Retail Audience Media Advertising 278

Martech

SEPTEMBER 13, 2023

It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. It also complements Criteo’s retailer monetization solution suite, which helps retailers tap into new demand by integrating marketplace and in-store monetization technologies. Why we care. Get MarTech! In your inbox.

Retail 131

Retail Media Demand Side Platform Viewability 131

Adweek

NOVEMBER 9, 2022

Today's cannabis retail landscape--defined by striking consumer brands and increasingly mainstream marketing strategies--is nearly unrecognizable compared to the industry's earliest innings.

Retail 264

Retail Audience Marketing eCommerce 264

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. For brick-and-mortar retailers, improved AI and automation will help fill the gaps so they aren’t neglecting valuable online feedback and queries from customers.

eCommerce 128

eCommerce Retail Electronics Conversion 128

AdExchanger

JANUARY 10, 2023

Microsoft Advertising is getting more serious about retail media. On Tuesday, Microsoft Advertising launched an off-site audience extension product and kicked off a testing phase for in-store activations. The post Microsoft Advertising Sets Its Sights On Retail Media appeared first on AdExchanger.

Retail 124

Retail Media Advertising Audience 124

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. The post Google Search Ads 360 gains retail media capabilities appeared first on MarTech. Get MarTech!

Retail 116

Retail Media Cookies MarTech 116

Adweek

DECEMBER 6, 2023

With a twist highlighting the impact artificial intelligence-produced content could contain, a campaign from beauty retailer Sephora also examines the ongoing treatment women may suffer across various walks of life, not just within their homes.

Retail 278

Retail Audience 278

AdExchanger

AUGUST 22, 2024

The post Yahoo DSP Adds Planet Fitness And Rippl’s Audiences To Its Retail Media Network appeared first on AdExchanger.

Retail 88

Retail Audience Media 88

AdExchanger

MAY 21, 2024

But the ease of measuring return on ad spend (ROAS) from placements on ecommerce sites is a “moral hazard,” said Stephen Howard-Sarin, managing director of retail media at Criteo, during Programmatic IO’s first-ever Retail Media Summit on Monday.

Retail 126

Retail Media eCommerce Marketing 126

Martech

DECEMBER 30, 2022

Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are. Dig deeper: Why we care about retail media networks.

Retail 124

Retail Media eCommerce MarTech 124

Clearcode

NOVEMBER 6, 2023

This transformation is especially visible in the captivating realm of retail media. In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape.

Retail 106

Retail Media Advertising Manufacturing 106

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. The brands that proactively provide the information their audiences seek will build long-term relationships grounded in trust. retail brands must be present, helpful and authentic online. How to shrink jeans.”

Retail 124

Retail Marketing Fashion Audience 124

AdExchanger

NOVEMBER 7, 2023

And platform changes by Apple and Google mean it’s harder for ecommerce companies to monetize their remaining audience across browsers and mobile apps.

Retail 124

Retail Media eCommerce Audience 124

AdExchanger

OCTOBER 30, 2023

Does the world really need another retail media network? The data and audience platform, a subsidiary of purchase data company Cardlytics, launched a retail media network (RMN) called Rippl for regional retailers and advertisers in August. Bridg thinks so.

Retail 124

Retail Audience Media Advertising 124

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. Dig deeper: What brands and retailers need to know about RMNs Get MarTech! Why we care.

Retail 132

Retail Media Cookies GDPR 132

Martech

DECEMBER 20, 2024

.” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. Can retailers forget about it for now? ” Smith also talked about the fast growth of retail media and CTV. So what if Google sells Chrome?

Retail 94

Retail Marketing Conversion Cookies 94

Ad Monsters

JUNE 27, 2024

If you’re a retailer looking to maximize shopper engagement and campaign efficacy, Paul Brenner, SVP of Retail Media & Partnerships at Vibenomics, emphasizes leveraging advanced targeting and in-store technology. Brenner tapped into Vibenomics’ tailored approach to retail media to shape his insights for the Playbook.

Retail 110

Retail Media Control Group Conversion 110

Adweek

SEPTEMBER 30, 2022

In recent years big budget TV campaigns have embraced the trend of "sadvertising"--telling audiences emotive stories, typically soundtracked by a twinkling piano score and punctuated with a meaningful message. Retail marketplace eBay has turned this format on its head in a fresh ad from Paris-based agency Artefact 3000.

Retail 246

Retail Audience Agency eCommerce 246

Adweek

DECEMBER 21, 2022

Topics like audience targeting, alternative identifiers and retail media were discussed in depth, giving virtual and in-person attendees valuable insights. Back in person for the first time since its inaugural summit in 2019, Adweek's NexTech conference was held earlier this month.

Marketing 246

Marketing Retail Audience Media 246

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works. What is retail media?

Retail 106

Retail Media Entertainment Audience 106

Ad Monsters

NOVEMBER 20, 2024

Sellers are working hard to provide differentiated products in the face of Google’s changing search and cookie strategies, retail media network growth, and various walled gardens like Apple and Amazon, which are increasingly strengthening their moats. Advertisers want good content and real audiences.

Audience 94

Audience Advertising Cookies Retail 94

AdExchanger

OCTOBER 22, 2023

I’m senior editor James Hercher, and this week we examine a few new-age food and drink companies as they make the jump from DTC brands to retail product sellers. DTC brands bring sharpened audiences and keyword targeting to search-based grocery platforms. appeared first on AdExchanger.

Retail 115

Retail Food Audience 115

AdExchanger

NOVEMBER 12, 2023

In theory, CTV offers many advantages as an advertising platform, such as authenticated, addressable audiences and programmatic delivery. Here’s How Retail Media Can Transform It appeared first on AdExchanger. But watching US-based […] The post CTV Isn’t Living Up To The Hype.

Retail 119

Retail Media Audience Advertising 119

AdExchanger

NOVEMBER 27, 2024

As the deprecation of third-party cookies accelerates and consumer demand for privacy intensifies, brands need new ways to reach their ideal audiences. Enter retail media, a rapidly growing channel offering a lifeline in a privacy-first world.

Retail 104

Retail Cookies Audience Media 104

PubMatic

FEBRUARY 21, 2024

Now more than ever, retailers and commerce companies need the right commerce media strategy and resources in place to capitalize on the stream of dollars pouring into the space over the next several years. billion this year to over $50 billion in 2027, with audience extension driving the bulk of said growth (about 40%).

Audience 98

Audience Media Advertising Retail 98

Ad Monsters

SEPTEMBER 3, 2024

Retail media is more than just a performance channel — it’s a brand-building powerhouse. Discover how retail media is transforming advertising, from Amazon’s pioneering role to the untapped brand marketing potential in this $46B industry poised to hit $100B by 2026. It is also expected to reach $100B by 2026.

Retail 94

Retail Media Marketing Manufacturing 94

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. Additionally, creativity lets marketers stand out to their audiences, but also within social media algorithms since creative execution is highly factored within algorithms. Retail media refers to digital channels owned by retail companies.

Retail 104

Retail Marketing Audience Communications 104

AdExchanger

OCTOBER 10, 2023

As the press release put it, “the combined company will be able to reach an expanded national audience of […] The post How ‘Alternative Revenue’ Is Changing The Game For Retailers And Brands appeared first on AdExchanger.

Retail 110

Retail Audience Media Advertising 110

Ad Monsters

AUGUST 6, 2024

The partnership between Criteo and Microsoft reveals that, as retail media expands, strategic alliances and innovative platforms are crucial to overcoming fragmentation and inefficiency. This will enable retailers, brands, and agencies to fully capitalize on the opportunities within the space.

Retail 93

Retail Media Agency Advertising 93

Ad Monsters

SEPTEMBER 18, 2024

With retail media ad spend rapidly increasing, selecting the right network has become a strategic imperative. From leveraging retailer-specific insights to advanced audience targeting and data transparency, here’s what brands and agencies need to consider to achieve meaningful business outcomes in an increasingly competitive market.

Retail 93

Retail Media CPM CPC 93

Martech

MAY 10, 2024

A more diverse audience is tuning in, creating more opportunities for more genres to reach consumers — from true crime to business to history to science and culture, there is content for everyone,” Cohen said. The post IAB Podcast Upfront highlights rebounding audiences and increased innovation appeared first on MarTech.

Audience 114

Audience Advertising Media Entertainment 114

Digiday

MARCH 20, 2024

Today’s retail media network landscape could be compared to the California gold rush of the 1800s. Google’s third-party cookie is finally crumbling , making gold out of the alternative first-party data as retailers chase audience insights.

Retail 95

Retail Media Cookies Audience 95

Digiday

MAY 14, 2024

company to launch a retail media business, promising at a travel industry conference in Las Vegas to build “the world’s leading travel media network.” ” Marketers hoping to use retailer-held first-party data to target key audiences aren’t exactly spoiled for choice these days. Expedia has become the latest U.S.

Retail 93

Retail Media Affiliates Ad network 93

Digiday

NOVEMBER 6, 2023

The industry may very well be headed toward a retail media arms race , if it’s not there already. With Google’s crumbling cookie on the horizon next year , data becomes marketing gold and retailers from Walmart to The Home Depot, are looking to cash in on their audiences. You wake up and there’s another retail media network.

Retail 99

Retail Media Advertising Cookies 99

Ad Rants

DECEMBER 13, 2023

The safety shoe industry is no exception, as more businesses navigate the online marketplace to reach a broader audience. Elevating Safety Shoe Retail Through SEO and Innovative Marketing Strategies One standout player is making significant strides in the competitive landscape of online safety shoe retail: Safety Kicks.

SEO 248

SEO Retail Audience Fashion 248