Ad Monsters

NOVEMBER 20, 2024

Sellers are working hard to provide differentiated products in the face of Google’s changing search and cookie strategies, retail media network growth, and various walled gardens like Apple and Amazon, which are increasingly strengthening their moats. Advertisers want good content and real audiences.

Audience 105

Audience Advertising Cookies Retail 105

Martech

DECEMBER 20, 2024

.” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. Can retailers forget about it for now? ” Smith also talked about the fast growth of retail media and CTV. So what if Google sells Chrome?

Retail 114

Retail Marketing Conversion Cookies 114

Ad Monsters

JANUARY 14, 2025

Jeffrey Bustos, VP of the Measurement Addressability Data Center at the IAB, explores the future of retail media with insights on data collaboration, privacy-centric solutions, and evolving measurement techniques. Retail media is entering a new phase. Heres where I see retail and commerce media heading next year.

Retail 102

Retail Media Machine Learning ROI 102

Adweek

DECEMBER 13, 2022

As retail and media converge, a saturated advertising space is emerging where retailers and agencies are hard at work trying to gain an edge, building partnerships that give marketers the best access to data-driven, effective audience targeting.

Retail 246

Retail Media Agency Audience 246

AdExchanger

NOVEMBER 27, 2024

As the deprecation of third-party cookies accelerates and consumer demand for privacy intensifies, brands need new ways to reach their ideal audiences. Enter retail media, a rapidly growing channel offering a lifeline in a privacy-first world.

Retail 109

Retail Cookies Audience Media 109

Digiday

JANUARY 21, 2025

For those still counting, theres another retail media network to add to the list. WHSmith, a retail chain that operates hundreds of stores in airports across the U.S., is set to launch a retail media side-business combining in-store out-of-home and digital out-of-home media inventory and audience data for use in off-site campaigns.

Retail 73

Retail Real Estate Ad network Media 73

VideoWeek

OCTOBER 30, 2024

Retail media has been heralded as a key growth driver in advertising, recognised by major agencies as the fastest-growing media channel over the next three years. The respondents also cited a lack of available data (40 percent) and interoperability between retail media networks (34 percent).

Retail 59

Retail Media Agency Audience 59

AdExchanger

AUGUST 22, 2024

The post Yahoo DSP Adds Planet Fitness And Bridg’s Audiences To Its Retail Media Network appeared first on AdExchanger.

Retail 113

Retail Audience Media 113

illumin

DECEMBER 9, 2024

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% So, what is retail media, why is it growing at such a high rate, and how can you leverage it for your brand?

Retail 52

Retail Media Advertising Viewability 52

Martech

OCTOBER 31, 2024

That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. ” When Postie started out almost eight years ago, young audiences were all over mobile apps and Instagram — and TikTok was just getting started, he said. ” First, data and audiences.

Marketing 129

Marketing Retail Retargeting Conversion Rate 129

illumin

SEPTEMBER 10, 2024

Knowing the difference between offline and online retail media is crucial for marketers looking to jump on the bandwagon. As sales continue to recover, many retailers turn to media to get the upper hand and attract new customers. Retail media benefits both in-store and online retailers. What is it?

Retail 52

Retail Media Audience Ad Tech 52

Adweek

JANUARY 5, 2024

With Google Chrome slated to deprecate cookies by the end of this year, marketers are looking for new signals to find and measure potential audiences. The promise of transaction data has fueled the retail commerce media industry, which is projected to grow by 28.5%.

Cookies 327

Cookies Marketing Retail Audience 327

AdExchanger

AUGUST 22, 2024

The post Yahoo DSP Adds Planet Fitness And Rippl’s Audiences To Its Retail Media Network appeared first on AdExchanger.

Retail 105

Retail Audience Media 105

Martech

JANUARY 22, 2025

Retail media networks (RMNs) are a big part of that something. A case study in real-time personalization Unilever saw “The Zeros” as a strong target audience for Ben & Jerry’s new ice cream flavors. 26x greater return than Foodpanda’s typical audience ROAS. The results were remarkable: 1.5x

Retail 103

Retail Food Cookies Banner 103

Adweek

NOVEMBER 9, 2023

By definition, Intuit's SMB MediaLabs is an example of a corporation using its audience to start a media company. But on taking a closer look, it's far from the traditional retail media network, a status that has helped it expand its customer base beyond endemic brands, B2B clients and across sectors. The global finance tech.

Finance 285

Finance Retail Audience Media 285

Digiday

MARCH 16, 2025

By the looks of Targets latest earnings call, its ad business continues to be a bright spot for the retailer. But even if Target is a long shot from hitting the bullseye to become a retail media power player, buyers see potential thanks to the retailer’s new self-service and second-price auction ad offerings.

Retail 56

Retail Media Audience Marketing 56

Adweek

APRIL 19, 2023

The headlines in 2023 for retail media have so far been dominated by all the new bells and whistles of this relatively young advertising offering.

Retail 278

Retail Audience Media Advertising 278

Ad Monsters

JANUARY 24, 2025

In 2025, the advertising industry will reflect this shift as retail environments gain new importance, data privacy reshapes targeting strategies, and brand safety concerns drive major budget reallocations. Many leading omnichannel retailers see a 70% larger in-store audience than their digital platforms.

Media 109

Media Retail Advertising Cookies 109

illumin

OCTOBER 31, 2024

Halloween is growing in popularity and is the second-biggest retail holiday behind Christmas. With retail on the rise this year, advertisers should take note and take advantage of audiences ready and willing to spend on some spooky fun. While All Hallows Eve might not be top of mind when you think of holiday ads, it should be.

Retail 106

Retail Audience Entertainment Ad Tech 106

PubMatic

NOVEMBER 13, 2024

Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase. As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem.

Media 106

Media Ad Tech Retail Display Advertising 106

AdExchanger

DECEMBER 18, 2024

Its power to connect broad audiences with lower-funnel impact makes it the ultimate game-changer in modern marketing. From interactive ads to the rise of retail media networks, the future of CTV promises to deliver a […] The post Key CTV Trends Driving Advertising Innovation In 2025 appeared first on AdExchanger.

Advertising 97

Advertising Retail Audience Media 97

Adweek

NOVEMBER 9, 2022

Today's cannabis retail landscape--defined by striking consumer brands and increasingly mainstream marketing strategies--is nearly unrecognizable compared to the industry's earliest innings.

Retail 264

Retail Audience Marketing eCommerce 264

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a.

Advertising 101

Advertising Marketing Retail Agency 101

Adweek

JANUARY 15, 2025

This post was created in partnership with IRCode Online interaction is evolving, and so is how brands connect with their audiences. At Adweek's CES House Sunset Soiree, Matty Beckerman, founder and CEO of IRCode, demonstrated a groundbreaking technology (IRCode) poised to transform industries ranging from retail to entertainment.

Entertainment 260

Entertainment Retail Audience 260

Exchange Wire

FEBRUARY 4, 2025

LiveRamp, the leading data collaboration platform, today (February 4th, 2025) announces a partnership with Ocado Ads, the retail media network of the world's largest online-only supermarket Ocado Retail. The partnership marks the launch of Audience+, a new offsite self-serve media [.]

Audience 52

Audience Retail Media 52

AdExchanger

JANUARY 10, 2023

Microsoft Advertising is getting more serious about retail media. On Tuesday, Microsoft Advertising launched an off-site audience extension product and kicked off a testing phase for in-store activations. The post Microsoft Advertising Sets Its Sights On Retail Media appeared first on AdExchanger.

Retail 124

Retail Media Advertising Audience 124

Clearcode

DECEMBER 2, 2024

Clearcode recently interviewed Marcel Udo and Aadjan de Groot from Connect73 to discuss the challenges of measuring in-store retail media and digital out-of-home (DOOH) advertising.

Retail 52

Retail Media CPM Conversion 52

Adweek

DECEMBER 6, 2023

With a twist highlighting the impact artificial intelligence-produced content could contain, a campaign from beauty retailer Sephora also examines the ongoing treatment women may suffer across various walks of life, not just within their homes.

Retail 278

Retail Audience 278

Martech

NOVEMBER 21, 2024

These features help marketers maximize their output and better engage with their audience. This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience. This allows retailers to answer shoppers’ questions about products.

MarTech 108

MarTech Retail Manufacturing Conversion 108

Martech

JANUARY 9, 2025

This new feature allows advertisers to generate SQL queries for their desired audience using natural language. This eliminates the need to write code, significantly reducing the time required to develop audience queries. Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands.

MarTech 111

MarTech CPM Banner Retail 111

AdExchanger

MAY 21, 2024

But the ease of measuring return on ad spend (ROAS) from placements on ecommerce sites is a “moral hazard,” said Stephen Howard-Sarin, managing director of retail media at Criteo, during Programmatic IO’s first-ever Retail Media Summit on Monday.

Retail 126

Retail Media eCommerce Marketing 126

Martech

SEPTEMBER 13, 2023

It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. It also complements Criteo’s retailer monetization solution suite, which helps retailers tap into new demand by integrating marketplace and in-store monetization technologies. Why we care. Get MarTech! In your inbox.

Retail 121

Retail Media Demand Side Platform Viewability 121

AdExchanger

JANUARY 30, 2025

NBCUniversal and Instacart team up to help brands use Instacart data to plan and measure audiences for NBCU campaigns. The post NBCUniversal And Instacart Team Up To Give Brands More Retail Data appeared first on AdExchanger.

Retail 118

Retail Audience Media 118

Ad Monsters

DECEMBER 5, 2024

The holiday season is a crucial time for retailers and advertisers, with the 2024 season expected to see a 9.5% Mobile gaming, for instance, presents a unique opportunity for advertisers to reach a broad audience across all demographics, ages and groups. increase in online sales compared to 2023 , reaching $271.58

Real Estate 97

Real Estate Retail Audience Conversion 97

AdExchanger

NOVEMBER 7, 2023

And platform changes by Apple and Google mean it’s harder for ecommerce companies to monetize their remaining audience across browsers and mobile apps.

Retail 124

Retail Media eCommerce Audience 124

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Retail 118

Retail Media Cookies Electronics 118

AdExchanger

OCTOBER 30, 2023

Does the world really need another retail media network? The data and audience platform, a subsidiary of purchase data company Cardlytics, launched a retail media network (RMN) called Rippl for regional retailers and advertisers in August. Bridg thinks so.

Retail 124

Retail Audience Media Advertising 124