MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. You can also use first-party data from your website visitors and reach them with retargeting ads on their other devices and OTT.

Advertising 52

Advertising Retargeting CPA Audience 52

Digiday

APRIL 6, 2023

Register to watch more of the discussion and learn how demand side platforms are becoming vital to brands’ and retailers’ collaborative efforts. As the Internet’s and technology’s commerce capabilities have grown, so has the gap between retailers’ and brand advertisers’ operations.

Retail 68

Retail Retargeting Demand Side Platform Audience 68

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), The first is targeting.

Retail 88

Retail Advertising Cookies Marketing 88

AdExchanger

MAY 30, 2023

Amazon accounts for more than 40% of retail media’s multibillion-dollar total addressable market. But that doesn’t mean there isn’t a big opportunity to scale retailer audiences across the open internet, The post Amazon Is A Beast, But There Are Enough Retail Media Ad Dollars To Go Around appeared first on AdExchanger.

Retail 98

Retail Media Audience Marketing 98

MNTN

SEPTEMBER 9, 2022

When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it soon will be after reading this post. Let’s explore the ways in which MNTN’s agency partner, Lever Interactive, has made the most of CTV’s audience capabilities, with great success.

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

MNTN

SEPTEMBER 9, 2022

When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it soon will be after reading this post. Let’s explore the ways in which MNTN’s agency partner, Lever Interactive, has made the most of CTV’s audience capabilities, with great success.

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

Single Grain

AUGUST 8, 2019

How can you leverage that knowledge to increase our retargeting conversion rates? First, let's clear up the definition of remarketing and how it differs from/compares with retargeting. Retargeting primarily uses Internet ads to entice interested prospects back to your website to finish a purchase. Remarketing.

Conversion 108

Conversion Retargeting Conversion Rate A/B Testing 108

VideoWeek

AUGUST 31, 2022

URW is a French retail property operator with 82 shopping centres around the world. Other examples of deployments provided by the companies included product testing within the shopping centres, retargeting promotional offers, or interactive animations to promote TF1 programmes on one of URW’s 1,700 screens across Europe.

Real Estate 111

Real Estate Pop-Up Retail Retargeting 111

Digiday

FEBRUARY 1, 2023

Increased spending in retail media is bringing tremendous growth, but it also means more challenges — both old and new — in data standardization, competition and partnerships. WARC’s Marketer’s Toolkit 2023 listed retail media as the fourth-largest advertising medium with an ad forecast of $121.9 billion globally in 2023, up 10.1%

Retail 69

Retail Media Shipping Agency 69

MNTN

AUGUST 9, 2023

With Connected TV (and the right partner), retail and ecommerce brands have an incredible opportunity to reach all of their target audiences through digital advertising on the biggest screen in the house. At MNTN, you can target different audiences in different ways. Now, you can leave those concerns behind.

Retail 52

Retail Conversion Rate Advertising eCommerce 52

MNTN

AUGUST 19, 2022

October will be the permanent new kick-off for the holidays, because it feels normal now after two years and it gives retailers three months to make their number versus two,” said Mike Black, Chief Marketing Officer at ecommerce analytics firm Profitero. What could you improve on with your audience and creative strategy?

Retargeting 98

Retargeting CPA Retail Conversion Rate 98

Digiday

FEBRUARY 2, 2023

Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. This emphasis on providing value to customers is especially apparent among retailers that choose a strategic approach to RMNs.

Retail 68

Retail Media Retargeting Ad Inventory 68

Digital Remedy

JUNE 17, 2024

Gathering data on evolving holiday shopping consumer behavior to enact strategic multi-channel campaigns using impactful ad formats will allow brands to reach high-propensity holiday audiences effortlessly in 2024. of 2024 retail purchases are expected to take place online. billion and a 3.8%

Marketing 98

Marketing Retail Conversion Conversion Rate 98

illumin

MAY 31, 2024

PayPal has insights across a wide array of merchants, giving it an advantage over a traditional retail media network with more limited data. With an increasing number of financial institutions entering the retail media space, experts predict they could potentially demand higher advertising rates by leveraging their in-depth consumer insights.

Marketing 111

Marketing Retail Finance Ad network 111

MNTN

SEPTEMBER 11, 2023

It really makes you wonder: Why isn’t my audience resonating with my content? The answer might lie in which audiences you’re targeting. The Q4 theme of earlier promotional timelines has already come for Halloween; as early as July, major retailers like Home Depot were rolling out their spooky items.

Audience 52

Audience Retargeting ROI Retail 52

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As consumers, we’re always more than a little ready to buy, so all retail advertisers need to do is get their ads in front of the right TV show, with the right audience, at the right time, and boom!

Retail 52

Retail Conversion Rate Advertising Retargeting 52

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. MNTN Performance TV partners with the leading data providers, the Oracle Data Cloud and LiveRamp, giving advertisers access to over 85,000 third-party audience segments.

Advertising 98

Advertising Retargeting CPA Audience 98

Digiday

JUNE 15, 2022

As retailers increasingly invest in ways to let advertisers reach consumers on their online properties, Sam’s Club is the latest to give its ad network a major overhaul. Marketers will also be able to retarget people off Sam’s Club’s platforms through programmatic ad partnerships with The Trade Desk, IRI and LiveRamp. In the U.S.

Retail 69

Retail Ad network Media Retargeting 69

Martech

SEPTEMBER 18, 2024

Dig deeper: How to build trust and loyalty in retail with reception marketing ‘I-want-to-go’ moments: Being the local solution “I-want-to-go” moments focus on location-based searches like “coffee shop near me” or “best hiking trails nearby.” Provide value by solving your customers’ problems.

Conversion 64

Conversion Conversion Rate Click Through Rate A/B Testing 64

Martech

APRIL 20, 2023

Retail media networks (RMNs) are a rapidly growing channel for advertisers. If a branded ad interrupts the customer’s journey, it doesn’t help the brand, the retailer or, most importantly, the customer. At The Home Depot, a supplier approached the retailer about retargeting customers on social media.

Retail 111

Retail Retargeting Ad Inventory Media 111

Ad Monsters

JULY 3, 2024

From exploring ID-less solutions to leveraging retail media data, the strategies for surviving and thriving in this ever-evolving ecosystem were as varied as they were insightful. Last year, the focus was perhaps more on pure retail media, but this year’s Cannes showed that commerce media offers distinct advantages.

Retail 122

Retail GDPR Media Retargeting 122

Single Grain

OCTOBER 3, 2019

per click on average, while retail, apparel, travel and hospitality are all less than $.75 Aside from industry, there are many variables that make up the cost of a Facebook click, including your target audience, objectives and competition. Don’t Forget Retargeting. The Difference Between Retargeting and Remarketing.

Retargeting 111

Retargeting Click Through Rate A/B Testing CPC 111

Single Grain

OCTOBER 2, 2019

With more than 7 million brands currently advertising on the platform trying to reach their audience among Facebook’s 1.59 The audience. Facebook’s relevance score was originally a single metric that told advertisers how relevant their ad campaign was to their target audience. Delivery optimization. The placement.

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

Single Grain

APRIL 12, 2023

An online advertising strategy is a plan that outlines how a company will use digital channels to promote its products or services to its target audience. You’ll need to evaluate your target audience thoroughly when deciding which platforms are most ideal for you to position your brand. Explain why it’s useful, not just what it does.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Martech

MAY 24, 2024

If you’ve ever visited an online retailer to browse, and perhaps even added an item to your cart but never made the purchase, the retailer probably noticed. The personalization and volume of messages required to connect with your audiences today simply isn’t possible without some sort of automation involved. Data segmentation.

A/B Testing 111

A/B Testing Marketing Machine Learning Retail 111

Basis

OCTOBER 18, 2022

While the expected volume of holiday retail sales shows a 7% increase from 2021, some of that increase will be driven by inflation. Online shopping continues to gobble up a bigger slice of the holiday pie, with holiday retail e-commerce sales expected to grow by 12% this year. How will Economic Uncertainty Impact 2022 Holiday Shopping?

Advertising 85

Advertising Retargeting Education Retail 85

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. The Targeting The most successful local CTV campaigns use a 360-degree targeting strategy to reach the audiences that perform.

Agency 105

Agency Retargeting Real Estate Brand Awareness 105

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting. An example of integration between a DSP and a DMP is to gain audience extension.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Digital Remedy

OCTOBER 21, 2024

This critical five-day stretch from Thanksgiving through Cyber Monday is only growing in its importance to retailers. of total US holiday retail e-commerce sales per a February 2024 EMARKETER forecast. It reveals evolving consumer behaviors, peak traffic times, high-performing channels, and rich audience insights.

Marketing 104

Marketing eCommerce Retail Retargeting 104

MNTN

AUGUST 26, 2022

CTV allows advertisers to: Target audiences with precision Have access to detailed campaign data. Precision Audience Targeting. A key benefit of advertising on CTV is its audience targeting capabilities. Lead With a Performance Mindset. Fortunately, CTV advertising provides the tools and insights you’ll need to do just this.

Conversion Rate 98

Conversion Rate Retargeting Audience CPA 98

Digiday

FEBRUARY 6, 2023

These tactics allow advertisers to continue reaching audiences on CTV while remaining mindful of spending. Furthermore, a survey of 100 retail marketers conducted by MNTN and Worldwide Business Research (WBR) found that 86% plan to spend more on CTV in 2023. For marketers, CaaS bundles the creation of unique spots with inventory spend.

Retargeting 69

Retargeting Media Conversion Rate Audience 69

Martech

MAY 13, 2022

SMS can also be used by retailers to facilitate payments. Voice marketing uses voice-enabled devices like smart speakers and voice assistants on mobile phones to market to your audience. One of the great things about mobile marketing is that it allows businesses to reach a wide audience. Voice marketing.

Marketing 121

Marketing Banner Retail Geo targeting 121

Martech

MAY 2, 2024

T-Mobile in-store RMN At its first NewFronts appearance, T-Mobile announced an in-store retail media network (RMN) comprising video screens in over 11,000 T-Mobile and Metro by T-Mobile stores. Google AI technology uses genAI to allow marketers to easily build audiences in Google’s Display & Video 360 (DV360) DSP.

Audience 108

Audience Retargeting Ad Exchange Food 108

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Sounds like a good idea, but the website’s audience is international and the advertiser only offers local delivery. If so, here’s what you should know. billion U.S., There are 4.66

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

MNTN

JULY 19, 2022

As consumers focused on finding deals, budget retailers like T.J. Retailers are reaping the benefits of this—U.S. No matter if you’re a shoe retailer or a gym, a pastry shop or a vacation rental booking site, your brand can leverage gift cards to boost sales. Not to mention, retargeting has never been easier!

Advertising 88

Advertising Retail Shipping Retargeting 88

Monetize More

MAY 8, 2023

Having to reach more of your desired audiences in a single Ad campaign has never been more simple and more exciting, thanks to Google Discovery Ads. Benefits of using Discovery Ads Reach more audiences with a single ad campaign. Optimized targeting can be enabled to help with audience performance.

Audience 52

Audience A/B Testing Click Through Rate CPA 52

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98