AdExchanger

DECEMBER 3, 2024

Letting ROI determine the success of your marketing is a bit like letting the tail wag the dog. Because ROI isn’t necessarily a good measure of marketing performance, says Jean-Paul “JP” Jansen, SVP of marketing and CMO for North America at Mars Pet Nutrition, on this week’s episode of AdExchanger Talks.

ROI 105

ROI Marketing Audience Retail 105

Martech

AUGUST 27, 2024

For example, brands using predictive analytics and targeting the right audiences on platforms like Meta often see 15% to 40% improvements in CPA, ROAS and CAC. Achieving a 10:1 ROI or better is now common, even with just one use case. Experts can help score the potential opportunity for your organization. AI offers significant value.

MarTech 121

MarTech Machine Learning ROI CPA 121

Clearcode

NOVEMBER 6, 2023

This transformation is especially visible in the captivating realm of retail media. In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape.

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Retail Media Advertising Manufacturing 102

VideoWeek

JULY 19, 2023

IPG Mediabrands, Interpublic Group’s media arm which encompasses media agencies including Magna, Initiative, UM, and Mediahub, has announced the launch of a new unified retail media solution which is designed to help advertisers manage their investments across different retail media offerings.

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Retail Media Audience Agency 98

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. For brick-and-mortar retailers, improved AI and automation will help fill the gaps so they aren’t neglecting valuable online feedback and queries from customers.

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eCommerce Retail Electronics Conversion 117

Basis

MARCH 16, 2023

Maximizing return on investment (ROI) from programmatic ad spend is one such example. Then there’s the added dynamics of retail media networks , around which programmatic advertisers are swirling with interest thanks to their treasure trove of first-party consumer data and closed-loop attribution. What is Programmatic ROI?

ROI 90

ROI Advertising Brand Awareness Cookies 90

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 112

Retail Media ROI Impressions 112

Martech

AUGUST 19, 2024

Retention.com helps online retailers using Shopify re-engage lapsed audiences and abandoned shopping carts. The antidote for cost-conscious decision-makers is emphasizing value and ROI. He said the layoffs were because the company needed to switch focus from annual recurring revenue (ARR) to efficiency.

MarTech 115

MarTech ROI Marketing Communications 115

Martech

JANUARY 20, 2025

For instance, a large retailer we work with faces a customer churn problem, where an AI-driven approach to predicting churn could deliver significant business value. AI-driven cluster analyses for rapid audience discovery. ROI can be forecasted, quantified and measured. Other times, the most relevant use case isnt as obvious.

Marketing 115

Marketing Machine Learning ROI Retail 115

Martech Series

SEPTEMBER 8, 2022

Because of the way it is built, Audience Intelligence offers brands and agencies a level of precision that other platforms can’t. Bridging the gap improves precision and marketing ROI. “Successfully reaching high potential targets in the right place at the right time is the key to maximizing marketing ROI. .

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Audience Agency Advertising ROI 95

Martech

DECEMBER 2, 2024

By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. Insights: Helps identify which messaging, visuals, or offers resonate more with your audience.

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A/B Testing Control Group Marketing Conversion Rate 113

Basis

DECEMBER 4, 2024

The Rise of Commerce Media : Retail media was the fastest growing digital advertising segment in 2024, and lots of other verticals have taken notice. This shift—moving from hands-on, granular targeting to relying on AI for audience selection—is a big leap that many advertisers aren’t fully comfortable with yet.

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Advertising Retail Pop-Up Media 88

Fuel Lines

AUGUST 1, 2014

My perception from attending the session was that the majority of his agency audience totally disregarded his speech because of his bravado attitude. Zimmerman uses words similar to other agency owners such as results-driven, accountability, proprietary process, metrics, marketing partner, ROI, metrics-driven or profitability.

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Agency Retail ROI Advertising 279

AdvertiseMint

DECEMBER 25, 2024

By meeting Walmart’s rigorous standards and utilizing their advertising features, sellers can maximize their presence in one of the largest retail markets and unlocks advertising and the ability to hire a Walmart advertising agency. Utilize Walmart’s advertising features for better audience reach and ROI.

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Advertising Click Through Rate ROI Conversion Rate 52

Basis

DECEMBER 1, 2023

Today, while pandemic restrictions have loosened and in-store shopping has now rebounded in some areas, e-commerce is still on the up-and-up across nearly all retail categories. Looking to make the most of all the new opportunities available to retail marketers in 2024? And retail media networks (RMNs)?

Retail 84

Retail Marketing Food ROI 84

Karola Karlson

JANUARY 13, 2025

The ROI just doesn’t justify it, and people don’t engage with obviously sponsored content. current Big Retail output (same goes for luxury brands). Not only has the ROI of paid ads declined over the past five years there is also less budget to spend. LinkedIn Content Creator is now a valid (and lucrative) job title.

Marketing 98

Marketing ROI Pop-Up Media 98

Advendio

NOVEMBER 8, 2022

Retail media is expected to grow further as we reach 2023, as more retailers capitalize on expanding customer data and focus on new revenue streams. This article will highlight five key trends that will accelerate retail media growth in 2023 and beyond. Retailers Are Launching Retail Media Networks.

Retail 79

Retail Media Conversion Rate Communications 79

Martech Series

MARCH 2, 2023

DrivenIQ also refreshes its brand to showcase the company’s advanced Identity Resolution capabilities Capstone Technologies Group Inc a company that acquires, operates, and organically develops disruptive technologies, today announced that its subsidiary DrivenIQ has launched AMP, the world’s first Audience Intelligence Customer Data Platform.

Audience 83

Audience Cookies ROI MarTech 83

Advendio

MARCH 29, 2023

The development of digital technology has led to considerable changes in the retail media industry in the past few years. Worldwide spending on digital retail media advertising was projected to reach 110.67 We will now examine how digital transformation is impacting the retail media industry: 1. billion US dollars in 2022.

Retail 68

Retail Machine Learning Media Real Estate 68

Ad Rants

AUGUST 24, 2023

After all, it is a great strategy for companies who wish to tap into a global audience in our modern, increasingly interconnected world. So, whether you're a multinational company trying to establish itself in an international market or an e-retail store vying for global expansion, we can help you out.

SEO 199

SEO Audience ROI Retail 199

Martech Series

AUGUST 2, 2022

New sell-side offering fundamentally improves the way first-party addressable audience data is segmented, controlled, and transacted by publishers to lift eCPMs and programmatic sales results. “Publishers know their content and audience engagement levels the best.

Audience 84

Audience Ad Server MarTech ROI 84

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. It does this while letting you target your ads to exactly the audience you’re looking for. What is a retail media network? The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience.

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Advertising Marketing Ad Exchange Retail 119

Martech Series

OCTOBER 3, 2022

In fact, 60% of brands that increased media investment during the last recession saw ROI improvements according to the recent ROI Genome Intelligence Report from marketing intelligence provider Analytic Partners. On the flip side, brands that cut spending risked losing 15% of business to competitors that boosted their spending.

Marketing 98

Marketing ROI Food Retail 98

InMobi

JULY 15, 2021

After speaking with 30+ leading brands and retailers over the past six months, we realized that retailers are limited in their ability to maximize revenue from retail media. Through this effort, we found insights that have become the foundation for building an end-to-end platform that accelerates success for retailers.

Retail 59

Retail Media Machine Learning Entertainment 59

Martech Series

MARCH 1, 2023

DrivenIQ, the experts in audience data and advertising technologies, has launched AMP, the world’s first Audience Intelligence Customer Data Platform. DrivenIQ also refreshes its brand to showcase the company’s advanced Identity Resolution capabilities. According to Thompson, the response so far has been overwhelmingly positive.

Audience 73

Audience Cookies MarTech ROI 73

VideoWeek

DECEMBER 18, 2024

AI, privacy and retail media are changing the game for marketing, writes Rob Webster, Co-Founder of Tau Marketing Solutions, opening new opportunities for marketers willing to embrace these seismic changes. Retail media expansion Empowering ecommerce giants to drive unprecedented advertising efficiencies through first-party data.

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Media Marketing Retail SEO 52

The Ad Tech Blog

JUNE 13, 2024

Adapting to changes in consumer confidence can improve ROI. This type of advertising is crucial for reaching a broad audience and driving engagement. By analyzing these metrics, businesses can make informed decisions about where to allocate their advertising budgets to maximize impact and return on investment (ROI).

ROI 130

ROI Audience Ad Targeting Conversion 130

Martech Series

JANUARY 8, 2023

and Albertsons Media Collective , the retail media arm for the Albertsons Companies, are partnering on a first-to-market solution that will enable marketers to better target and measure based on ROI in Connected TV (CTV) environments. Omnicom Media Group (OMG) , the media services division of Omnicom Group Inc.

Media 76

Media Retail eCommerce Electronics 76

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Step 2: Create Engaging Content : Design ads that are visually compelling and tailored to resonate with your audiences interests and needs.

Advertising 52

Advertising Retargeting CPA Audience 52

MNTN

SEPTEMBER 11, 2023

than failing to hit those ROI and revenue goals. It really makes you wonder: Why isn’t my audience resonating with my content? The answer might lie in which audiences you’re targeting. Don’t forget to layer it on the other segments here to widen your audience pool—it’ll set you up for successful retargeting efforts later on.

Audience 52

Audience Retargeting ROI Retail 52

InMobi

JULY 13, 2023

Specifically in the realm of ad tech, it has the opportunity to change the way both the demand-side and the supply-side work with each other, and this is true for the Retail Media space as well. This is where InMobi Commerce has been establishing ourselves as a leading provider of AI-powered solutions for Retail Media.

Retail 52

Retail Media ROI Ad Tech 52

Digital Remedy

JUNE 17, 2024

Gathering data on evolving holiday shopping consumer behavior to enact strategic multi-channel campaigns using impactful ad formats will allow brands to reach high-propensity holiday audiences effortlessly in 2024. of 2024 retail purchases are expected to take place online. billion and a 3.8%

Marketing 98

Marketing Retail Conversion Conversion Rate 98

Martech

APRIL 29, 2024

In the context of Bridg’s CDP for brick-and-mortar retailers, deterministic matching allows the platform to maintain a profile of the store’s more active customers by leveraging definite information. Also, how can the retailer use a CDP or other tools to unify first-party data? What is deterministic matching?

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Retail MarTech ROI Marketing 103

InMobi

MARCH 24, 2022

The Drum and InMobi recently sat down with key experts to get industry viewpoints to help retailers prepare for and capitalize on the retail media revolution. Here is our interview with Boots UK and ROI's Ollie Shayer. Get the Report What role has retail media played in Boots’s response to the pandemic?

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ROI Media Retail Cookies 52

Martech

NOVEMBER 9, 2022

Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. For one, they don’t have to be a huge hit to succeed — a niche show with a niche-sized audience of your preferred customers is perfect. 57% higher brand consideration. 16% higher engagement.

Marketing 128

Marketing Information Technology ROI MarTech 128

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. CPGs and third-party audiences. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. Drive consumer acquisition through more scalable look-a-like audiences.

ROI 101

ROI Control Group Audience Cookies 101

Martech

JUNE 13, 2024

Performance IQ is a set of analytics and reporting tools for creative asset effectiveness, audience trends and engagement metrics. It can identify and analyze hundreds of multi-channel videos, images and texts in minutes to predict audience responses while minimizing compliance and social risk.

MarTech 106

MarTech SEO Retail Audience 106