VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. We are hard at work delivering generative AI applications that empower advertisers to craft visually stunning, high-performing ads.”

Retail 98

Retail Marketing Audience Media 98

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. and to customize the creative using generative AI. Serving to audio.

Video Ads 118

Video Ads MarTech Audience Impressions 118

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

Martech Series

JULY 11, 2022

ShopLiftr is confronting the shopper, brand, and retailer concerns head-on. Powered by the largest, most comprehensive proprietary database of active trade promotions from all major grocery chains in North America, ShopLiftr’s unique dynamic creative platform supports responsive, personalized display and video ad units.

Retail 79

Retail Food Display Advertising MarTech 79

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 111

Advertising Video Ads CPM Viewability 111

VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. It will also offer consulting services to help businesses pivot quickly into retail media.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? What is a retail media network? It also lets them run ads on the open web.

Advertising 122

Advertising Marketing Ad Exchange Retail 122

VideoWeek

OCTOBER 11, 2024

PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. The division will sell digital ads using data obtained from purchases made across its US properties, with plans to sell video ads within the next year. Read more on VideoWeek.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

InMobi

SEPTEMBER 7, 2016

Online video ad spend is estimated to grow at a rate of 25% year on year (YoY) to $9.6 Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates. Does video deliver beyond awareness-generation?

Video Ads 52

Video Ads Advertising Banner Real Estate 52

Martech

JULY 25, 2024

Additionally, it provides actionable audience insights for content strategy development. AnyAI , a new video platform, lets users create high-quality videos from text input. It also personalizes video recommendations based on user preferences and viewing history. Email: Business email address Sign me up! Processing.

MarTech 109

MarTech Click Through Rate Machine Learning Conversion 109

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. This is where video comes in.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Digiday

OCTOBER 25, 2022

Now, in the post-quarantine era, retailers are connecting with consumers who have redefined their relationships with screens — no matter their shopping preferences across the return to in-person commerce. In 2022 and going into 2023, retailers are launching captivating TV ads targeting customers most likely to convert.

Retail 52

Retail A/B Testing Shipping Audience 52

Ad Monsters

DECEMBER 5, 2024

The holiday season is a crucial time for retailers and advertisers, with the 2024 season expected to see a 9.5% However, this period intensifies competition among advertisers, leading to overcrowding in traditional advertising channels and potentially diminishing returns on ad spend.

Real Estate 73

Real Estate Retail Audience Conversion 73

Digital Remedy

JUNE 17, 2024

Gathering data on evolving holiday shopping consumer behavior to enact strategic multi-channel campaigns using impactful ad formats will allow brands to reach high-propensity holiday audiences effortlessly in 2024. of 2024 retail purchases are expected to take place online. billion and a 3.8%

Marketing 98

Marketing Retail Conversion Conversion Rate 98

InMobi

OCTOBER 13, 2020

In both the short term and the long term, retail advertising should be centered around mobile devices and mobile apps. Increasingly, it’s the best marketing strategy for boosting retail sales. Action: Leverage InMobi custom audiences to identify and target these consumers in retail ad campaigns.

Retail 52

Retail Advertising Mobile Ads Electronics 52

Martech

MAY 2, 2023

It’s a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels. digital video ad spend grew at almost twice the rate of overall digital media in 2022, 21% versus 11% overall, according to the IAB. New programs and ad capability Amazon Live, Prime Video and Freevee.

Retail 119

Retail Electronics Manufacturing MarTech 119

Martech

OCTOBER 18, 2022

“As an industry, we’re fast-forwarding into technological maturity with DSPs integrating into the industry, multiple SSPs driving revenue and an unprecedented understanding of audiences and outcomes,” he added. Out-of-home ads in the “real world” don’t happen in a vacuum. For digital video ads, 46% of U.S.

Retail 120

Retail Impressions Shipping Media 120

Martech Series

DECEMBER 27, 2022

First party data offers the ability to deliver a highly targeted and personalized experience to audiences which is a win-win situation for all parties involved. The door remains open to industries such as retail, travel, streaming services and others. We also highlighted this in a previous article that discussed ad tech trends.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Single Grain

AUGUST 13, 2019

Eventually, all your potential customers will start their searches on Amazon even if you’re not selling a product on the retail site. of all online retail sales in the U.S. 7 Pro Tips for Retailers to Capitalize on Amazon’s Prime Day. Types of Amazon Ads. Get A Free Consultation. Who Should Advertise on Amazon?

Video Ads 110

Video Ads Conversion CPC Banner 110

The Ad Tech Blog

JUNE 13, 2024

**Digital ad spend** refers to the amount of money allocated by businesses for advertising on digital platforms such as social media, search engines, and websites. This type of advertising is crucial for reaching a broad audience and driving engagement.

ROI 130

ROI Audience Ad Targeting Conversion 130

VideoWeek

APRIL 13, 2023

Video ad revenues reached $47.1 billion in 2022, according to newly released IAB data, as budgets shift away from search and towards digital video. Connected TV and retail media are also expected to grow this year, due to the scale and addressability offered by these media channels. percent YoY to hit $209.7 billion. .

Advertising 97

Advertising Affiliates Retail Mobile Ads 97

Ad Beat

SEPTEMBER 19, 2024

Black Friday and Cyber Monday (BFCM) are make or break for retailers, with over 200 million consumers shopping in-store and online across the 2023 Thanksgiving weekend. In just a couple minutes browsing our display ad database, we noticed that both Best Buy and Wayfair ran “Black Friday in July” campaigns this year.

Retail 90

Retail Video Ads Conversion Rate Brand Awareness 90

MNTN

MARCH 10, 2023

And with CTV’s high-quality video and increasing share of ad views, it presents an attractive platform for brands looking to deliver their messages to a targeted audience.

Impressions 98

Impressions Ad Inventory Video Ads Retail 98

Martech

OCTOBER 11, 2021

At the same time, audiences were consuming much more digital content. But what was the point in running a toilet paper ad when no rolls were in stock? “We We tried to figure out what we could do to get creative and boost revenue for our partners,” said Mediavine’s SVP of Sales and Revenue Phil Bohn. “We

Marketing 126

Marketing Video Ads MarTech Audience 126

Digiday

JANUARY 29, 2023

The cost of advertising there keeps rising but delivering smaller and older audiences, where both Screenvision and NCM offer a more captive crowd. “If “The movie slate for 2023 is incredibly full of a great varied slate of movies for everyone, from young audiences and beyond to families and some older audiences.

Video Ads 65

Video Ads Media Advertising Brand Awareness 65

Basis

AUGUST 30, 2023

Google Ads launches several new features ahead of holiday season [:03] Many of Google’s new marketing features are aimed at driving efficiency at a time when maximizing learnings to improve campaign effectiveness is top of mind, especially for retailers.

Video Ads 85

Video Ads Retail eCommerce Ad Space 85

Monetize More

JUNE 6, 2023

A/B Testing: Experiment with different ad placements, formats, and designs to identify the optimal combination that yields the highest viewability and engagement rates. Interactive Ads: Engage users by incorporating interactive elements, such as playable ads, quizzes, or gamified experiences.

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

Advendio

JANUARY 12, 2023

As a result, in order to access this data, brands, retailers, and publishers all need to establish relationships with their customers. Publishers are well-positioned to create their own walled gardens since they have verified audience data that they gather each time someone logs in to view their content. Power of Connected TV (CTV).

Advertising 77

Advertising Retail Cookies Video Ads 77

Martech

MAY 2, 2024

T-Mobile in-store RMN At its first NewFronts appearance, T-Mobile announced an in-store retail media network (RMN) comprising video screens in over 11,000 T-Mobile and Metro by T-Mobile stores. Google AI technology uses genAI to allow marketers to easily build audiences in Google’s Display & Video 360 (DV360) DSP.

Retargeting 107

Retargeting Audience Ad Exchange Food 107

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).

Demand Side Platform 110

Demand Side Platform Ad Exchange Ad Inventory Impressions 110

VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

Video Ads 52

Video Ads Ad Tech Media Audience 52

VideoWeek

JUNE 13, 2023

Its device graph houses viewer information from ACR and geolocation data based on ZIP codes, which advertisers can use to target hyperlocal audiences. In 2021 the company invested $100 million in Google Cloud technology, leveraging its machine learning capabilities to automatically move ad budgets into higher-performing placements.

Ad Tech 98

Ad Tech Machine Learning Data Management Platform Impressions 98

Digiday

FEBRUARY 22, 2023

But instead of a television network, the shopping is happening across social media and retail platforms, from Walmart to Amazon. with growing interest from clients, said Allysun Lundy, vp head of retail media strategy at Publicis Commerce. Live platforms and the future of video commerce For Amie Owen, U.S. and the U.K.

Conversion 93

Conversion Agency Fashion Retail 93

InMobi

OCTOBER 19, 2020

We recently chatted with Nikki Gertner, Senior Product Marketing Manager at Celtra, to discuss about how retailers should approach digital advertising during the 2020 holiday shopping season and how they should be thinking about their mobile ad creatives. How can retailers make effective banners and video ads?

Retail 40

Retail Advertising Banner Entertainment 40

Single Grain

DECEMBER 24, 2019

You can clearly see every stage of the sales funnel : Don’t think of Amazon as a retail site — think of it as a search engine. People call Amazon a retail and e-commerce company, but they don’t actually make the majority of their money from online sales. When video ads were released, Rocco & Roxie Supply Co.

CPC 90

CPC Shipping Video Ads Retargeting 90

Single Grain

SEPTEMBER 5, 2019

You certainly don’t want to run Facebook retargeting ads that make your audience worry about their privacy or feel like you’re following them around across the web, but most consumers expect to be tracked online and understand that information is being used to market to them. 2) Create Your Custom Audience. C) App Activity.

Retargeting 110

Retargeting Conversion Audience Banner 110