VideoWeek

OCTOBER 27, 2022

Amazon has unveiled new video advertising features at its UnBoxed 2022 conference, allowing more advertisers to create immersive content, including tutorials, demos and unboxing videos. The retail and media giant stated its intention to open up campaign options for small- and medium-sized businesses. “We

Video Ads 111

Video Ads Retail Audience Advertising 111

VideoWeek

OCTOBER 10, 2024

Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app. Follow VideoWeek on Twitter and LinkedIn.

Video Ads 59

Video Ads Retail Media eCommerce 59

PubMatic

AUGUST 22, 2023

Programmatic omnichannel video (CTV and online video) ad spend grew 9% year-over-year, according to data from the PubMatic platform. However, a drop in CPMs offset this volume growth, resulting in lower overall omnichannel video revenue, as indicated in our Q2 earnings call.

Video Ads 92

Video Ads Food Impressions Retail 92

MNTN

MARCH 29, 2024

They need their ad dollars in both channels because if they’re looking for any kind of audience, CTV and short-form video channels are where they will most likely be. Because they offer two different kinds of content experiences, audiences don’t view these channels as either/or — and advertisers shouldn’t as well.

Video Ads 98

Video Ads Audience Conversion Rate Ad Exchange 98

EGC Group

SEPTEMBER 22, 2023

It’s neither a secret nor a surprise that video ads have the power to attract attention as nothing else does. Video has become one of—if not the most—popular methods used to spread a brand’s message and increase visibility. And the application of video to retail media is revolutionizing television advertising.

Video Ads 52

Video Ads Retail Media Audience 52

Martech

JANUARY 22, 2025

Instagram ads were up 20% YoY during the 2024 holidays. Marginal sums were also spent on Messenger and Audience Network. A third (32%) of all Amazon ad investment in 4Q was in the demand-side platform (DSP), versus 68% of investment in the Amazon Ad Console. Instagram was 35%. Amazon DSP.

CPM 111

CPM Demand Side Platform Media Impressions 111

VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. We are hard at work delivering generative AI applications that empower advertisers to craft visually stunning, high-performing ads.”

Retail 98

Retail Marketing Audience Media 98

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

Digiday

OCTOBER 25, 2022

Now, in the post-quarantine era, retailers are connecting with consumers who have redefined their relationships with screens — no matter their shopping preferences across the return to in-person commerce. In 2022 and going into 2023, retailers are launching captivating TV ads targeting customers most likely to convert.

Retail 68

Retail A/B Testing Shipping Audience 68

Martech Series

JULY 11, 2022

ShopLiftr is confronting the shopper, brand, and retailer concerns head-on. Powered by the largest, most comprehensive proprietary database of active trade promotions from all major grocery chains in North America, ShopLiftr’s unique dynamic creative platform supports responsive, personalized display and video ad units.

Retail 79

Retail Food Display Advertising MarTech 79

VideoWeek

NOVEMBER 18, 2022

In this week’s Week in Review: MRC maintains Nielsen’s suspension, Channel 4 partners with Nectar360, and Microsoft launches video ads. Nectar360’s data is drawn from the Nectar loyalty card, used by Sainsbury’s and a number of other retailers. Microsoft Brings Video Ads to Audience Network.

Video Ads 52

Video Ads Retail Audience Media 52

Karola Karlson

JANUARY 13, 2025

Also IN: Ad creatives done with AI tools (the top Q4 2024 trend was UGC-style video ads) that perform worse than ads done by experienced graphic desigers. Democracy: more small brands able to launch digital ad campaigns without hiring an agency. current Big Retail output (same goes for luxury brands).

Marketing 98

Marketing ROI Pop-Up Media 98

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. and to customize the creative using generative AI. Serving to audio.

Video Ads 113

Video Ads MarTech Audience Impressions 113

VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. It will also offer consulting services to help businesses pivot quickly into retail media.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 108

Advertising Video Ads CPM Viewability 108

InMobi

SEPTEMBER 7, 2016

Online video ad spend is estimated to grow at a rate of 25% year on year (YoY) to $9.6 Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates. Does video deliver beyond awareness-generation?

Video Ads 52

Video Ads Advertising Banner Real Estate 52

VideoWeek

OCTOBER 11, 2024

PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. The division will sell digital ads using data obtained from purchases made across its US properties, with plans to sell video ads within the next year. Read more on VideoWeek.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? What is a retail media network? It also lets them run ads on the open web.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. This is where video comes in.

Retail 52

Retail Media Demand Side Platform Fill rate 52

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52

Digital Remedy

JUNE 17, 2024

Gathering data on evolving holiday shopping consumer behavior to enact strategic multi-channel campaigns using impactful ad formats will allow brands to reach high-propensity holiday audiences effortlessly in 2024. of 2024 retail purchases are expected to take place online. billion and a 3.8%

Marketing 98

Marketing Retail Conversion Conversion Rate 98

InMobi

OCTOBER 13, 2020

In both the short term and the long term, retail advertising should be centered around mobile devices and mobile apps. Increasingly, it’s the best marketing strategy for boosting retail sales. Action: Leverage InMobi custom audiences to identify and target these consumers in retail ad campaigns.

Retail 52

Retail Advertising Mobile Ads Electronics 52

Martech

MAY 2, 2023

It’s a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels. digital video ad spend grew at almost twice the rate of overall digital media in 2022, 21% versus 11% overall, according to the IAB. New programs and ad capability Amazon Live, Prime Video and Freevee.

Retail 115

Retail Electronics MarTech Manufacturing 115

Martech Series

DECEMBER 27, 2022

First party data offers the ability to deliver a highly targeted and personalized experience to audiences which is a win-win situation for all parties involved. The door remains open to industries such as retail, travel, streaming services and others. We also highlighted this in a previous article that discussed ad tech trends.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Martech

OCTOBER 18, 2022

“As an industry, we’re fast-forwarding into technological maturity with DSPs integrating into the industry, multiple SSPs driving revenue and an unprecedented understanding of audiences and outcomes,” he added. Out-of-home ads in the “real world” don’t happen in a vacuum. For digital video ads, 46% of U.S.

Retail 115

Retail Impressions Shipping Media 115

Basis

AUGUST 30, 2023

Google Ads launches several new features ahead of holiday season [:03] Many of Google’s new marketing features are aimed at driving efficiency at a time when maximizing learnings to improve campaign effectiveness is top of mind, especially for retailers.

Video Ads 96

Video Ads Retail eCommerce Ad Space 96

Single Grain

AUGUST 13, 2019

Eventually, all your potential customers will start their searches on Amazon even if you’re not selling a product on the retail site. of all online retail sales in the U.S. 7 Pro Tips for Retailers to Capitalize on Amazon’s Prime Day. Types of Amazon Ads. Get A Free Consultation. Who Should Advertise on Amazon?

Video Ads 110

Video Ads Conversion CPC Banner 110

The Ad Tech Blog

JUNE 13, 2024

**Digital ad spend** refers to the amount of money allocated by businesses for advertising on digital platforms such as social media, search engines, and websites. This type of advertising is crucial for reaching a broad audience and driving engagement.

ROI 130

ROI Audience Ad Targeting Conversion 130

VideoWeek

APRIL 13, 2023

Video ad revenues reached $47.1 billion in 2022, according to newly released IAB data, as budgets shift away from search and towards digital video. Connected TV and retail media are also expected to grow this year, due to the scale and addressability offered by these media channels. percent YoY to hit $209.7 billion. .

Advertising 97

Advertising Affiliates Retail Mobile Ads 97

Digiday

JANUARY 29, 2023

The cost of advertising there keeps rising but delivering smaller and older audiences, where both Screenvision and NCM offer a more captive crowd. “If “The movie slate for 2023 is incredibly full of a great varied slate of movies for everyone, from young audiences and beyond to families and some older audiences.

Video Ads 69

Video Ads Media Advertising Brand Awareness 69

MNTN

MARCH 10, 2023

And with CTV’s high-quality video and increasing share of ad views, it presents an attractive platform for brands looking to deliver their messages to a targeted audience.

Impressions 98

Impressions Ad Inventory Video Ads Retail 98

Ad Beat

SEPTEMBER 19, 2024

Black Friday and Cyber Monday (BFCM) are make or break for retailers, with over 200 million consumers shopping in-store and online across the 2023 Thanksgiving weekend. In just a couple minutes browsing our display ad database, we noticed that both Best Buy and Wayfair ran “Black Friday in July” campaigns this year.

Retail 89

Retail Video Ads Conversion Rate Brand Awareness 89

Martech

OCTOBER 11, 2021

At the same time, audiences were consuming much more digital content. But what was the point in running a toilet paper ad when no rolls were in stock? “We We tried to figure out what we could do to get creative and boost revenue for our partners,” said Mediavine’s SVP of Sales and Revenue Phil Bohn. “We

Marketing 123

Marketing MarTech Video Ads Audience 123

Martech

MAY 2, 2024

T-Mobile in-store RMN At its first NewFronts appearance, T-Mobile announced an in-store retail media network (RMN) comprising video screens in over 11,000 T-Mobile and Metro by T-Mobile stores. Google AI technology uses genAI to allow marketers to easily build audiences in Google’s Display & Video 360 (DV360) DSP.

Audience 108

Audience Retargeting Ad Exchange Food 108

Monetize More

JUNE 6, 2023

A/B Testing: Experiment with different ad placements, formats, and designs to identify the optimal combination that yields the highest viewability and engagement rates. Interactive Ads: Engage users by incorporating interactive elements, such as playable ads, quizzes, or gamified experiences.

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

Advendio

JANUARY 12, 2023

As a result, in order to access this data, brands, retailers, and publishers all need to establish relationships with their customers. Publishers are well-positioned to create their own walled gardens since they have verified audience data that they gather each time someone logs in to view their content. Power of Connected TV (CTV).

Advertising 77

Advertising Retail Cookies Video Ads 77

Digiday

FEBRUARY 22, 2023

But instead of a television network, the shopping is happening across social media and retail platforms, from Walmart to Amazon. with growing interest from clients, said Allysun Lundy, vp head of retail media strategy at Publicis Commerce. Live platforms and the future of video commerce For Amie Owen, U.S. and the U.K.

Conversion 96

Conversion Agency Fashion Retail 96