Digiday

FEBRUARY 1, 2024

And they’re really honing in on the Protected Audiences API, which is crucial for retargeting without those cookies. The Protected Audiences API, a critical piece for retargeting without cookies, is lacking in transparency and reporting. Their gripe? Continue reading this article on digiday.com.

Audience 95

Audience Retargeting Cookies Conversion 95

Basis

JANUARY 22, 2023

Certain targeting strategies are more helpful against specific end goals and KPIs, but there’s one tactic that will always add to the overall performance of your digital program: retargeting. Retargeting Ads and Programmatic Let’s kick off with the basics: What is retargeting, and why is it so crucial?

Retargeting 83

Retargeting Cookies Brand Awareness Conversion 83

Ad Tech Daily

MARCH 6, 2023

Sam’s Club MAP solves advertising retargeting challenges with breakthrough accuracy and improved member experience BENTONVILLE, Ark. — Sam’s Club®, a division of Walmart Inc. — Sam’s Club®, a division of Walmart Inc.

Retargeting 83

Retargeting Display Advertising Ad Tech Advertising 83

MNTN

DECEMBER 18, 2024

Connected TV (CTV) has opened up an exciting new world of retargeting opportunities for digital marketers. Once reserved for digital marketing channels like search and social, now wide television audiences are retargetable, too. What Is CTV Retargeting? You simply have to cast a wide net and hope for the best.

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

The Ad Tech Blog

JUNE 17, 2024

Targeting different audience segments can prevent overexposure. By implementing strategies to reduce ad fatigue, such as refreshing ad creatives and targeting different audience segments, marketers can improve campaign performance and maintain a positive brand image. Refreshing ad creatives and copy can help reduce ad fatigue.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

MNTN

FEBRUARY 14, 2024

Retargeting for B2B businesses allows advertisers to keep their product or service top of mind and encourage viewers to purchase. What Is B2B Retargeting? Benefits of B2B Retargeting Business decision-makers are busy and business purchases can often need a host of approvals. B2B customers may need more time to make a purchase.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. The post Cracking The Audience Addressability Code Through Google’s Privacy Sandbox appeared first on PubMatic.

Audience 81

Audience Cookies GDPR Retargeting 81

Martech Series

JUNE 1, 2022

“Long provides an added element to AP that will take us to the next level in terms of his client relationships and consultative approach to finding solutions,” said Audience Platform CRO Stephen Saper. “He The post Audience Platform Is Pleased to Announce the Hiring of Long Ellis as SVP Client Strategy appeared first on MarTech Series.

Audience 92

Audience Retargeting Finance Ad network 92

Martech Series

FEBRUARY 9, 2023

So how do you most effectively engage your audience through your marketing, particularly in the face of a potential recession? Incorporate retargeting to keep your brand top of mind. Retargeting involves showing ads to people who previously visited your website or engaged with your brand.

Audience 72

Audience Retargeting Marketing Education 72

Single Grain

AUGUST 25, 2020

All you need to do is choose your KPIs , your ad targets and your target audience, and the platform will help you optimize your ads. and use this data to either pick the best ads you already have or create new ones: Next, you can go into the ad launcher to select your audience (including AI audiences). Tool #8: Rebrandly.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

Martech

JANUARY 30, 2024

That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.” You’re thinking more about your directly owned and operated property, tracking attribution, retargeting capabilities.

Cookies 131

Cookies Marketing Retargeting CPC 131

Karola Karlson

JANUARY 2, 2023

In this chapter of our Instagram Advertising Guide , we’re going to discover all the different Instagram target audiences. How to create Instagram and Facebook ad audiences? How to set up Custom Audiences and Lookalike Audiences? What are the best Instagram audience targeting options to use?

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97

Single Grain

JUNE 15, 2020

3) Allocated the Budget to the Most Relevant Audiences. In the case of TSF, there was no need to limit the age range of their audience. We saw that they were duplicating an ad set multiple times but just changing the age demographic by one point – so it was essentially the same audience, but from 23 year olds to 24 year olds.

Food 105

Food eCommerce Retargeting Conversion 105

AdExchanger

SEPTEMBER 21, 2022

Defining Moments The IAB Tech Lab introduced Seller-Defined Audiences (SDA) in February as a post-cookie, post-ATT option for publishers to create targetable impressions without sending retargetable cookies or device IDs to DSPs. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Retargeting 103

Retargeting Cookies Impressions Audience 103

AdvertiseMint

MARCH 11, 2024

Are you looking to take advantage of Custom Facebook Audiences? Custom Audiences can make a significant difference if you aim to re-engage past customers, increase loyalty, or drive conversions. Custom Audiences can make a significant difference if you aim to re-engage past customers, increase loyalty, or drive conversions.

Audience 52

Audience Retargeting Conversion Rate Conversion 52

Martech

AUGUST 1, 2024

Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Expanded insights: It can generate detailed customer profile reports to help find high-value customers and develop accurate look-alike audiences for campaigns. Why we care. RMNs saw 16.3% growth in the U.S.

Retail 123

Retail Media Retargeting Audience 123

Martech

APRIL 6, 2022

This proprietary stack is designed to drive conversions and target audiences via custom data sets. It can also retarget desired audiences across environments, from CTV to mobile, to DOOH and in-app. They also provide new opportunities for audience interaction via QR codes. What they do. Processing.Please wait. The market.

Retargeting 119

Retargeting Audience Conversion MarTech 119

Single Grain

APRIL 8, 2020

6 – Create Special Retargeting videos. If you are trying to reach a cold audience, it would be better to create slightly longer ads that tell people a bit about who you are. But if you are retargeting people who visited your blog or people who have abandoned their cart, you need to create special retargeting videos for them.

Video Ads 130

Video Ads Retargeting Conversion Impressions 130

Martech Series

JANUARY 29, 2023

. “The fact that consumers who use a Safari browser on an iPhone or any other Apple device cannot be identified through a third-party cookie is a real problem for marketers regarding ad personalization and retargeting,” said Steve White, CEO of Clarivoy. This problem represents nearly 40% of in-market shoppers.

Retargeting 87

Retargeting Advertising Cookies Agency 87

Martech

JULY 26, 2024

Dig deeper: Thought leadership: The human element your marketing needs Cultivating curiosity and engagement Engaging today’s sophisticated audience requires more than just static content. Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience.

Marketing 133

Marketing SEO Retargeting Conversion 133

Ad Monsters

OCTOBER 7, 2024

Take our survey to uncover new audience amplification strategies to drive revenue beyond your website. Between the impending third-party cookie total annihilation and generative AI nibbling away at referral traffic, finding ways to keep your audience — and your revenue — intact is more important than ever.

Audience 52

Audience Cookies Retargeting Ad Ops 52

Single Grain

APRIL 3, 2023

Your brand’s target audience is already active on social media, whether you realize it or not. hours daily So it’s vital that brands realize this reality and do their best to adapt their marketing efforts to meet their audiences where they are. As of January 2023, almost 60% of the global population uses social media, averaging 2.5

Media 98

Media Advertising Retargeting Brand Awareness 98

Martech

MARCH 15, 2022

With streaming services and viewing options on multiple devices, the audiences are divided into more distinct segments. He added, “This gives advertisers even more opportunities than the typical viewing option that they would have on linear to get in front of the basketball audience.”. Search, contextual advertising and retargeting.

Advertising 124

Advertising Retargeting Audience MarTech 124

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. MNTN Performance TV partners with the leading data providers, the Oracle Data Cloud and LiveRamp, giving advertisers access to over 85,000 third-party audience segments.

Advertising 98

Advertising Retargeting CPA Audience 98

Ad Monsters

NOVEMBER 29, 2024

Shafi Mustafa, Chief Strategy Officer at ElementalTV, explores how deep audience insights and advanced targeting strategies can help CTV publishers combat CPM pressures and unlock new revenue opportunities amidst a rapidly evolving ad tech landscape. As a result, the ability to command high CPMs is challenged.

CPM 52

CPM Audience Ad Inventory Retargeting 52

Brid.tv

DECEMBER 29, 2023

Table of Contents [ hide ] How to Prevent Ineffective Video Ads Improve Audience Targeting Retargeting Change Your Method Find Reliable Analytics Avoid Low-Quality Inventory Upgrade Your Creatives Fix Your Landing Page Invest More! Improve Audience Targeting One of the reasons your video ads aren’t doing well might be poor targeting.

Video Ads 94

Video Ads A/B Testing Retargeting Conversion Rate 94

Martech

OCTOBER 31, 2024

That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. ” When Postie started out almost eight years ago, young audiences were all over mobile apps and Instagram — and TikTok was just getting started, he said. ” It began, said Ross, with retargeting.

Marketing 136

Marketing Retail Retargeting Conversion Rate 136

The Ad Tech Blog

JULY 14, 2024

Difficulty in Targeting the Right Audience Targeting the right audience is crucial for the success of mobile advertising campaigns. However, it can be challenging to identify and reach the right audience due to the diverse and fragmented nature of mobile users.

Mobile Ads 130

Mobile Ads GDPR Machine Learning Conversion Rate 130

MNTN

MAY 24, 2022

A solid Father’s Day campaign is equal parts knowing your audience (and setting the right targeting and campaign parameters that will best reach them)—and one part locking down the right messaging and creative. Think bright colors and familiar faces (if you have a celebrity sized budget) that relate to your audience.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

Martech Series

JULY 22, 2022

While the major types of display ads include responsive ads, retargeting ads, social ads, and native ads, there are many other kinds of display targeting like contextual targeting or topic targeting that can be used to bring in the attention of target viewers. The ad platform determines the best-performing format for the specified audience.

Display Advertising 101

Display Advertising Retargeting Advertising Machine Learning 101

Martech Series

OCTOBER 11, 2022

Audience Cloud Helps Sports Media and Betting Entities Understand Customer Behavior and Fandom Over Time. Epoxy.ai, the new innovative leader in Artificial Intelligence (AI) driven sports technology — announced the commercial launch of the gaming market’s first sports media and betting specific insights platform, Audience Cloud.

Retargeting 91

Retargeting Audience MarTech Media 91

Martech

MAY 2, 2024

StreamAlive added GenAI capabilities to its live audience engagement platform. These are based on presentation topic and audience type (e.g. Audience interactions are captured and visualized in StreamAlive’s existing suite of visual interactions such as Wonder Words (wordclouds) and Talking Tiles.

MarTech 116

MarTech Retargeting Audience Impressions 116

Ad Monsters

JULY 25, 2024

Zero-party data can’t currently be onboarded to Google’s Protected Audience API (PAAPI) or other Privacy Sandbox solutions. Since one-to-one targeting is unavailable through PAAPI, zero-party data should be part of a broader, identification-based targeting strategy encompassing additional retargeting and personalization strategies.

Cookies 97

Cookies Retargeting Advertising Audience 97

PubMatic

NOVEMBER 12, 2024

As we continue to help publishers and advertisers navigate the Privacy Sandbox environment , and ultimately prepare for the next wave of audience addressability, we are excited to unveil a specialized debug tool for Google’s Privacy Sandbox.

Audience 52

Audience Demand Side Platform Retargeting Advertising 52

MNTN

FEBRUARY 10, 2023

While linear television has been traditionally viewed as top-funnel (due to its wide reach but limited measurement capabilities), with CTV, advertisers can tap into 3rd-party data sets to reach new audiences, and then retarget any of those new website viewers through their smart TVs and streaming platforms.

Conversion Rate 98

Conversion Rate Conversion Retargeting Advertising 98

AdvertiseMint

DECEMBER 19, 2024

By focusing on strategic audience targeting and creating captivating ad content, businesses can optimize their advertising efforts for the holidays. This article will explore key strategies, such as utilizing audience segmentation, retargeting, and crafting engaging creatives, to help boost holiday sales through Meta ads.

Retargeting 52

Retargeting Click Through Rate Conversion Rate Shipping 52

Martech

JUNE 2, 2022

Advanced Matching to improve audience building for retargeting. It’s where audiences are and the ability to help them discover and purchase products without sending them to a different channel is priceless. Use of the TikTok pixel to analyse and optimize campaign performance. Why we care. What is the future?

Retargeting 111

Retargeting Entertainment Audience MarTech 111