Martech

AUGUST 1, 2024

Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Expanded insights: It can generate detailed customer profile reports to help find high-value customers and develop accurate look-alike audiences for campaigns. Why we care. RMNs saw 16.3% growth in the U.S.

Retail 115

Retail Media Retargeting Audience 115

Martech

FEBRUARY 26, 2025

Many assumeLinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. Instead, try predictive audiences. LinkedIn builds these high-value audiences using: Lead gen forms. Retargeting. Im not a big fan of the LinkedIn Audience Network (LAN). Conversions (e.g.,

Education 117

Education Audience Conversion Retargeting 117

Martech

JULY 26, 2024

Dig deeper: Thought leadership: The human element your marketing needs Cultivating curiosity and engagement Engaging today’s sophisticated audience requires more than just static content. Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience.

Marketing 129

Marketing SEO Retargeting Conversion 129

Basis

FEBRUARY 13, 2023

While some may be tempted to think it’s a coincidence (or even a sign that they’re meant to buy those new shoes), this is an example of ad retargeting at play. Retargeting: What Is It? marketers can re-engage them through retargeting advertising. How Do Retargeting Ads Work? How Can Marketers Use Retargeting Effectively?

Retargeting 86

Retargeting Brand Awareness Audience Conversion 86

Martech

OCTOBER 31, 2024

That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. ” When Postie started out almost eight years ago, young audiences were all over mobile apps and Instagram — and TikTok was just getting started, he said. ” It began, said Ross, with retargeting.

Marketing 133

Marketing Retail Retargeting Conversion Rate 133

Martech

FEBRUARY 21, 2025

Use raw, authentic content that matches what your audience already engages with. Different formats work for different audiences. The audience you thought would convert isnt responding. The issue isnt the size of your audience its the intent signals youre missing. Check your audience insights to find who isnt engaging.

Conversion 93

Conversion Retargeting Audience Click Through Rate 93

MNTN

JULY 15, 2022

And, thanks to advancements in the Connected TV (CTV) space, you can serve prospecting and retargeting ads directly to your ideal audience on the biggest screen in the house. Whether you’re new to the world of retargeting, or are looking for a refresher, we’ve got you covered. MNTN Performance TV Audiences.

Retargeting 81

Retargeting Conversion Rate Conversion Shipping 81

AdExchanger

APRIL 4, 2023

Ampersand – a local TV sales consortium co-owned by cable companies Comcast, Charter and Cox – rolled out new audience segments for brands to target sports fans based on the The post Got Sports Fans? Ampersand Can Retarget Live Sports Viewers On Linear TV appeared first on AdExchanger.

Retargeting 98

Retargeting Audience 98

Basis

JANUARY 22, 2023

Certain targeting strategies are more helpful against specific end goals and KPIs, but there’s one tactic that will always add to the overall performance of your digital program: retargeting. Retargeting Ads and Programmatic Let’s kick off with the basics: What is retargeting, and why is it so crucial?

Retargeting 89

Retargeting Cookies Brand Awareness Conversion 89

Martech

FEBRUARY 20, 2025

Advertisers can use the product to identify high-value audiences and activate campaigns directly, without moving or exposing underlying customer data. Two trends are causing both advertisers and publishers to explore new ways to protect privacy while continuing to effectively monetize audiences.

Advertising 88

Advertising Retargeting Audience Cookies 88

Digiday

FEBRUARY 5, 2025

We no longer plan our business around the deprecation of third-party cookies, said Clarken, later noting how ad retargeting represented 40% of its business, as it exited 2024, compared to 2020, when she first took the reins.

Cookies 66

Cookies Retargeting Audience Media 66

Martech

JANUARY 14, 2025

Know your audience Understand who you are marketing to, what they think about and how they behave at each stage of the path to purchase. Nurture relationships Dont ask your audience to do too much at once. If your event tracking is properly configured, you can retarget the audiences you gather at various points in the funnel.

Marketing 121

Marketing Brand Awareness ROI Conversion 121

Digiday

FEBRUARY 1, 2024

And they’re really honing in on the Protected Audiences API, which is crucial for retargeting without those cookies. The Protected Audiences API, a critical piece for retargeting without cookies, is lacking in transparency and reporting. Their gripe? Continue reading this article on digiday.com.

Audience 94

Audience Retargeting Cookies Conversion 94

AdvertiseMint

DECEMBER 19, 2024

By focusing on strategic audience targeting and creating captivating ad content, businesses can optimize their advertising efforts for the holidays. This article will explore key strategies, such as utilizing audience segmentation, retargeting, and crafting engaging creatives, to help boost holiday sales through Meta ads.

Retargeting 52

Retargeting Click Through Rate Conversion Rate Shipping 52

Martech

FEBRUARY 7, 2025

If someone searches for “steaks” without a qualifier like supplier or commercial, layer audience segments to refine targeting. Leverage audience segments Target based on: Industry. LinkedIn audience targeting Since LinkedIn is owned by Microsoft, you can target and collect data on: Company. Company size.

Advertising 84

Advertising Media Conversion Audience 84

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. You can also use first-party data from your website visitors and reach them with retargeting ads on their other devices and OTT.

Advertising 52

Advertising Retargeting CPA Audience 52

MNTN

DECEMBER 18, 2024

Connected TV (CTV) has opened up an exciting new world of retargeting opportunities for digital marketers. Once reserved for digital marketing channels like search and social, now wide television audiences are retargetable, too. What Is CTV Retargeting? You simply have to cast a wide net and hope for the best.

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

Ad Monsters

JANUARY 2, 2025

Popular among consumers who want convenience and flexibility think young families and busy professionals — it’s also attracting brands eager to connect with these audiences. Its use of real-time purchase data also allows for precise audience targeting and performance tracking. Instacart reported nearly $8.2

Retail 104

Retail Media Retargeting Brand Awareness 104

The Ad Tech Blog

JUNE 17, 2024

Targeting different audience segments can prevent overexposure. By implementing strategies to reduce ad fatigue, such as refreshing ad creatives and targeting different audience segments, marketers can improve campaign performance and maintain a positive brand image. Refreshing ad creatives and copy can help reduce ad fatigue.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

MNTN

JANUARY 15, 2025

Quantity of Expected Viewers This can be contentious, as its more important to target the right audience that is aligned with your brand than the biggest audience. However, a general rule is that the larger the audience, the higher the cost. Media Buying Rates : Higher rates for purchasing ad space on national networks.

Audience 98

Audience Ad Space Advertising Retargeting 98

PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. The post Cracking The Audience Addressability Code Through Google’s Privacy Sandbox appeared first on PubMatic.

Audience 81

Audience Cookies GDPR Retargeting 81

Martech Series

JUNE 1, 2022

“Long provides an added element to AP that will take us to the next level in terms of his client relationships and consultative approach to finding solutions,” said Audience Platform CRO Stephen Saper. “He The post Audience Platform Is Pleased to Announce the Hiring of Long Ellis as SVP Client Strategy appeared first on MarTech Series.

Audience 92

Audience Retargeting Finance Ad network 92

Digital Remedy

DECEMBER 11, 2024

Using retargeting ads to re-engage users who have shown interest in fitness and wellness technology. And well, being that it’s almost 2025, effective advertising strategies for 2025 include: Highlighting how these devices integrate seamlessly into daily life.

Marketing 96

Marketing Retargeting Education Conversion 96

AdvertiseMint

JANUARY 24, 2025

By defining your target audience , crafting compelling narratives, and using high-quality visuals and sound, you can create ads that truly engage. Identify and define your target audience using demographic and behavioral data. Leverage A/B testing and retargeting campaigns to optimize and enhance engagement.

A/B Testing 52

A/B Testing Retargeting Conversion Rate Audience 52

Martech Series

FEBRUARY 9, 2023

So how do you most effectively engage your audience through your marketing, particularly in the face of a potential recession? Incorporate retargeting to keep your brand top of mind. Retargeting involves showing ads to people who previously visited your website or engaged with your brand.

Audience 72

Audience Retargeting Marketing Education 72

Single Grain

AUGUST 25, 2020

All you need to do is choose your KPIs , your ad targets and your target audience, and the platform will help you optimize your ads. and use this data to either pick the best ads you already have or create new ones: Next, you can go into the ad launcher to select your audience (including AI audiences). Tool #8: Rebrandly.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

Karola Karlson

JANUARY 2, 2023

In this chapter of our Instagram Advertising Guide , we’re going to discover all the different Instagram target audiences. How to create Instagram and Facebook ad audiences? How to set up Custom Audiences and Lookalike Audiences? What are the best Instagram audience targeting options to use?

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97

illumin

SEPTEMBER 19, 2024

You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting. Programmatic advertising works especially well when building a long-term connection with your audience. This is where programmatic advertising shines when leveraged well.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

AdExchanger

SEPTEMBER 21, 2022

Defining Moments The IAB Tech Lab introduced Seller-Defined Audiences (SDA) in February as a post-cookie, post-ATT option for publishers to create targetable impressions without sending retargetable cookies or device IDs to DSPs. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Retargeting 103

Retargeting Cookies Impressions Audience 103

Basis

JANUARY 2, 2025

As the programmatic space evolves, leveraging the power of contextual is becoming increasingly essential for effective audience engagement. To make the most of contextual advertising in 2025, advertisers need to focus on deeply understanding their audiences to ensure they are advertising in the most precise and relevant contexts.

Advertising 96

Advertising Retail Cookies Video Ads 96

Single Grain

JUNE 15, 2020

3) Allocated the Budget to the Most Relevant Audiences. In the case of TSF, there was no need to limit the age range of their audience. We saw that they were duplicating an ad set multiple times but just changing the age demographic by one point – so it was essentially the same audience, but from 23 year olds to 24 year olds.

Food 105

Food eCommerce Retargeting Conversion 105

Martech

JULY 24, 2024

SharpSpring gives us the best picture, but we do need Google Analytics to create audiences for retargeting. For example, we don’t need to use both Google Analytics and SharpSpring for website analytics. Also, you should aim to eliminate spreadsheets, especially if you have a great CRM.

MarTech 119

MarTech Retargeting Marketing Audience 119

MNTN

MARCH 6, 2025

More people are cutting the cord and turning to streaming, and advertisers are following suit, shifting their budgets to meet audiences where they actually spend the most screen time. Benefits of OTT Advertising OTT advertising is about reaching the right audiences, at the right time, with precision, impact, and measurable results.

Advertising 52

Advertising Audience Impressions Retargeting 52

MNTN

FEBRUARY 27, 2025

Brand awareness is the level of familiarity and recognition your target audience has with your brand, products, or services. The more familiar your audience is with your brand, the more likely they are to engage with your marketing efforts and convert into leads. What Is Brand Awareness?

Brand Awareness 52

Brand Awareness Retargeting Education Audience 52

Martech

JANUARY 30, 2024

That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.” You’re thinking more about your directly owned and operated property, tracking attribution, retargeting capabilities.

Cookies 126

Cookies Marketing Retargeting CPC 126

Single Grain

APRIL 8, 2020

6 – Create Special Retargeting videos. If you are trying to reach a cold audience, it would be better to create slightly longer ads that tell people a bit about who you are. But if you are retargeting people who visited your blog or people who have abandoned their cart, you need to create special retargeting videos for them.

Video Ads 130

Video Ads Retargeting Conversion Impressions 130

Martech Series

JANUARY 29, 2023

. “The fact that consumers who use a Safari browser on an iPhone or any other Apple device cannot be identified through a third-party cookie is a real problem for marketers regarding ad personalization and retargeting,” said Steve White, CEO of Clarivoy. This problem represents nearly 40% of in-market shoppers.

Retargeting 87

Retargeting Advertising Cookies MarTech 87