Digiday

NOVEMBER 27, 2024

Marketers, therefore, must change their approach and adapt advertising strategies to engage with audiences more effectively. Berat Oguz, CEO, Playable Factory The constant bombardment of stimuli from digital devices has caused huge challenges in capturing and retaining consumer attention.

ROI 81

ROI Banner Audience Media 81

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. I wish it were that simple when it comes to AI.

Marketing 126

Marketing ROI MarTech Conversion 126

AdvertiseMint

JANUARY 20, 2025

In today’s digital landscape, many Instagram advertising agencies realize that influencer marketing is a powerful tool for businesses looking to boost brand visibility and achieve significant returns on investment (ROI). Carefully select influencers that align with your brand and engage with your target audience effectively.

ROI 52

ROI Marketing Conversion Rate Brand Awareness 52

Martech

DECEMBER 20, 2022

This is the second of a three-part series on the ROI of personalization. The first part (audience measurements) can be found here. In the first article in this series, we looked at measuring the performance of personalized experience by how customers reacted, whether individually or within audience segments. Get MarTech!

ROI 133

ROI Audience MarTech Communications 133

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. You can read the first part (audience measurements) here and the second part (content measurements) here. Measuring the ROI of personalization. The post The ROI of personalized experiences: Process measurements appeared first on MarTech. Processing.

ROI 132

ROI A/B Testing Audience eCommerce 132

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 119

ROI Machine Learning Marketing Audience 119

Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. It lets you dive deep into audience insights, making your messages less general announcements and more personal chat, reaching them where they need it. Rake in the ROI Google Analytics.

ROI 115

ROI Marketing Pop-Up Audience 115

Martech

JANUARY 14, 2025

Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey. Embrace the power of the marketing funnel Full-funnel marketing solutions can yield a much higher ROI than single-channel approaches because they meet users where they are in their journey.

Marketing 116

Marketing Brand Awareness ROI Conversion 116

Martech

OCTOBER 15, 2024

Data collaboration platforms : Emerging as versatile tools for unifying data, uncovering insights and improving audience targeting, showing tangible positive outcomes. Explore data collaboration platforms as a solution to unify disparate data sources, enhance targeting, and expand audience reach.

Cookies 117

Cookies ROI Audience Agency 117

AdExchanger

DECEMBER 3, 2024

Letting ROI determine the success of your marketing is a bit like letting the tail wag the dog. Because ROI isn’t necessarily a good measure of marketing performance, says Jean-Paul “JP” Jansen, SVP of marketing and CMO for North America at Mars Pet Nutrition, on this week’s episode of AdExchanger Talks.

ROI 104

ROI Marketing Audience Retail 104

Ad Monsters

JANUARY 15, 2025

Kerel Cooper, CMO of GumGum, emphasized that these advancements empower advertisers to connect with audiences on a deeper level. These advancements not only address fragmentation but also empower advertisers to effectively reach their desired audiences across multiple platforms. This capability is already transforming workflows.

Ad Tech 110

Ad Tech Retail Audience ROI 110

Martech

JULY 16, 2024

Targeting the right audience leads to higher ROI. Pipeline 360 sees a number of advantages from doubling down on first-party rather than third-party data: Customized targeting rather than advertising to generic segments. First-party segments can be generated from target account lists. Are you getting the most from your stack?

Display Advertising 100

Display Advertising Advertising Brand Awareness ROI 100

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. The approach allows teams to be more effective with their budgets when running a campaign, resulting in: Better overall ROI for an initiative.

Conversion Rate 92

Conversion Rate ROI Conversion eCommerce 92

Martech

NOVEMBER 1, 2024

Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face. Delays in ROI : AI pilots often fail to deliver significant ROI quickly. This boosted productivity by over 30%, increased lead generation by 50% and made their marketing efforts ROI-positive.

ROI 115

ROI Click Through Rate Marketing MarTech 115

Martech

JANUARY 3, 2025

Later said in a release announcing the deal that the addition of Mavely will help marketers by enabling the measurement of full-funnel impact and measurable ROI, while simultaneously helping creators maximize their earnings. AI can help marketers choose the right influencers, identify audiences and analyze the results of campaigns.

Marketing 115

Marketing ROI Agency MarTech 115

Martech

AUGUST 1, 2024

Wix released AI-powered tools to suggest blog topics, generate content, and create images for target audiences. Spok aims to help businesses understand customer behavior, improve content strategy, and increase ROI across digital channels. Anyway, here’s this week’s AI-powered martech solutions, releases and upgrades.

MarTech 108

MarTech Audience ROI Media 108

The Ad Tech Blog

JUNE 17, 2024

Targeting different audience segments can prevent overexposure. This, in turn, affects the overall return on investment (ROI) of the campaign. Another strategy is to adjust targeting settings to reach new audience segments. This leads to a decrease in CTR and an increase in CPC, ultimately affecting the campaign’s ROI.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Martech

APRIL 3, 2025

Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. While the CEO’s grandmother will always like and comment on social media posts, she’s not the target audience. The algorithm may also be unaware of quirks in your target audience or brand.

Conversion 101

Conversion ROI Brand Awareness Click Through Rate 101

Martech

JANUARY 7, 2025

Data analytics and reporting: Utilize data analytics tools to track and measure event performance metrics, such as attendee engagement, lead generation, and ROI, providing actionable insights for future events. This helps us understand how well our promotional efforts resonated with our audience.

Marketing 104

Marketing ROI MarTech Audience 104

Martech

DECEMBER 5, 2024

Advertisers are most likely to measure the ROI of AI based on lift over a non-AI benchmark, whether in performance, awareness, or engagement. It considers brand guidelines and audience data for optimal impact. Also: 70% of those using image-based genAI for ad creative are uploading creative made outside their advertising platforms.

MarTech 113

MarTech Food Machine Learning SEO 113

Martech

MAY 20, 2024

But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Ring 1: The audience disconnect Ring No. Executives, under pressure to deliver results for the next quarter, might crave quick wins and prioritize immediate ROI.

Audience 120

Audience Marketing ROI Manufacturing 120

Martech

DECEMBER 12, 2024

Email marketing weighs in at around 3,600% ROI , while SMS comes out swinging with a whopping 7,100% ROI. This helps further segment your audience and understand how each customer uses both platforms. Texts sent on weekends could be more likely to garner high click rates, but it all depends on your audience. Launch email.

Marketing 110

Marketing Pop-Up A/B Testing ROI 110

Martech

DECEMBER 20, 2024

Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. It doesnt clearly state the value The problem Audiences need to know whats in it for them beyond gaining knowledge. Why does this matter to the audience?”

Education 113

Education Audience Conversion Rate Conversion 113

Martech

JULY 12, 2024

That is why investments and efforts to adapt should now focus on data collection processes enabling marketers to target the right audiences and drive ROI. Every brand and its customers are unique, so first-party data will continue to be critical in tailoring your marketing initiatives in ways that drive business impact and ROI.

ROI 107

ROI Conversion Marketing Education 107

Exchange Wire

OCTOBER 18, 2024

Yahoo, today (October 18th, 2024) announced that Yahoo Identity Solutions are now widely available through leading publisher tools and SSPs. With this update, publishers can implement Yahoo Identity Solutions through launch partners Amazon Publisher Services (APS) via Connections Marketplace, InMobi [.]

ROI 105

ROI Audience 105

Martech

FEBRUARY 24, 2025

Examples of how marketers use R Customer segmentation: Marketers can use R to analyze customer data and segment audiences based on behavior, demographics or purchasing patterns. Increased ROI: By optimizing campaigns based on data analysis, marketers can achieve better returns on their marketing investments.

A/B Testing 117

A/B Testing Marketing Conversion Rate ROI 117

Martech

JANUARY 22, 2025

A case study in real-time personalization Unilever saw “The Zeros” as a strong target audience for Ben & Jerry’s new ice cream flavors. 26x greater return than Foodpanda’s typical audience ROAS. “Their low cost per acquisition indicates that they found the right audience.”

Retail 105

Retail Food Cookies Banner 105

Martech

AUGUST 27, 2024

For example, brands using predictive analytics and targeting the right audiences on platforms like Meta often see 15% to 40% improvements in CPA, ROAS and CAC. Achieving a 10:1 ROI or better is now common, even with just one use case. For marketing technology : NLP and computer vision may help with content classification.

MarTech 121

MarTech Machine Learning ROI CPA 121

Martech

JANUARY 22, 2025

After heavily emphasizing this mobile-first promotion, they focused on the local audience, using geo-fenced ads and email blasts targeting event attendees and the surrounding area. These tools help track ROI and create valuable first-party data for future marketing efforts. At each stop, Aeroflow’s experts answered questions.

Marketing 108

Marketing Finance ROI Media 108

Martech

OCTOBER 24, 2024

The Effective Communication Score tracks metrics like correctness, efficiency, and inclusivity, while the ROI Report demonstrates the financial benefits of effective communication. This partnership aims to help advertisers reach new audiences and improve campaign performance during the holiday season.

MarTech 119

MarTech Communications SEO Conversion 119

Martech

SEPTEMBER 5, 2024

The LinkDR platform includes AI-powered prospecting to find relevant websites and influencers, a verified email finder, customizable outreach templates and follow-up sequences, a CRM-style pipeline for managing link-building campaigns, and an analytics dashboard to track ROI and link quality metrics.

MarTech 107

MarTech SEO Ad Server Retail 107

Martech

OCTOBER 23, 2024

Of the executives that do have a personalization strategy, they’re looking to three key categories to measure their ROI: Sales per customer (49%) Time spent on site/page engagement (45%) Customer retention (44%) What’s telling is that not a single metric breaks the 50% mark, which speaks to the general uncertainty of how to track success.

ROI 116

ROI A/B Testing Machine Learning Shipping 116

The Ad Tech Blog

AUGUST 28, 2024

By leveraging insights from brain science, you can create more impactful and memorable ads that resonate with your audience. By understanding how emotions affect decision-making, marketers can create ads that resonate more deeply with their audience.

Advertising 162

Advertising Conversion Rate ROI Audience 162

Martech

JULY 26, 2024

It’ll be interesting to see what the uptake on the privacy ‘toggle’ is as a percentage of Android and Chrome users, and then how that impacts audience targeting. Digital marketer Brett Bodofsky wondered whether similar audiences might come back now. Google Ads deprecated similar audiences due to third-party cookie limitations.

Cookies 124

Cookies Non-Profit Audience GDPR 124

Martech

OCTOBER 14, 2024

Monitor spending to ensure that marketing initiatives align with organizational goals and deliver a strong return on investment (ROI). Implement strategies that prioritize customer engagement and satisfaction, ensuring that your marketing efforts resonate with your target audience. Tools: Reporting and analytics tools (e.g.,

Marketing 110

Marketing Click Through Rate Communications ROI 110

Martech

SEPTEMBER 23, 2024

Automated campaigns increase relevance for your target audience and boost the productivity of your marketing team, which together should improve your bottom-line performance. Or, if you’re happy with your ROI, how can you improve it to generate even more revenue for your organization?

Marketing 119

Marketing Education ROI Audience 119

Ad Rants

FEBRUARY 6, 2024

Conduct audience research to understand your target demographic's pain points, interests, and informational needs. Provide valuable, evidence-based information on health topics, treatments, and preventive measures to establish authority and build trust with your audience.

Healthcare 226

Healthcare eCommerce Marketing ROI 226