Martech Series
NOVEMBER 4, 2022
ReadyCloud has announced a major update to its ReadyShipper X shipping software supporting rapid deployment for warehouse automation with new features that are designed to improve the way midmarket e-tailers work. “It expedites shipping; and faster shipping means a savings in human resource costs. “Ship faster.
MNTN
AUGUST 15, 2022
This means August and September are the months to test your audiences and finalize your audience strategy before you go live on your campaigns in October. Audience Name: Frequent Shoppers. Audience Provider: Oracle. Audience Name: Rakuten (cash back app). Audience Provider: StatSocial. million to 59.3
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MNTN
JUNE 1, 2022
Today, we’re excited to officially make Audience Segment Reporting available to all marketers using the MNTN Performance TV platform. Here are a few ways you can use MNTN’s Audience Segment Reporting to level up your marketing activations right now: Test, Learn, and Target More Effectively than You Can With Any Other CTV Platform.
Fuel Lines
MAY 16, 2017
There is no focus on a particular target audience. A lot of social media efforts fail because of the lack of value/benefit for the intended audience. Your audience will be your judge and jury as to whether you have an appealing position, post titles that spur interest and provide content that is beneficial to them.
Ad Rants
JUNE 22, 2023
Gain access to the influencer's already audience of followers who are likely to convert into paying consumers thanks to the influencer's credibility and endorsement. Loyalty Programs and Referral Incentives Incentivize repeat business and high spenders with special perks like early access to new products, free shipping, and freebies.
Fuel Lines
APRIL 7, 2017
New business directors are like the rudder of a ship. Create a platform for new business, a niche blog that lives offsite, specific to a highly defined target audience. .” – Mike Tyson. Be prepared to revise and change. The number one reason new business plans fail is a lack of discipline. The riches are in the niches.
Fuel Lines
FEBRUARY 19, 2014
This inability to clearly define their target audience has many agencies floundering when it comes to developing a lead generation pipeline and a consistent new business program. That stat impressed upon me the shifting importance from chasing new business to “ getting found” by your target audience. Identify your best prospects.
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