Basis

MARCH 25, 2024

Artificial intelligence is transforming the world of social media advertising—and fast. Social advertisers are seeing a boom in AI-powered advertising tools, and teams are facing increased pressure to embrace them to harness the speed and efficiency they promise. Maybe… or maybe not.

Advertising 98

Advertising Media Social Advertising Non-Profit 98

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Native advertising isn’t similar to paid social advertising.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Single Grain

JUNE 21, 2023

Influencer Marketing Hub ) LinkedIn is the most popular B2B advertising platform. Oberlo ) LinkedIn advertising is available in 19 languages. Sprout Social ) LinkedIn is responsible for 50% of social media traffic for B2B websites and blogs. Sprout Social ) 4 of 5 LinkedIn users drive business decisions.

Advertising 98

Advertising Marketing CPC ROI 98

Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. Social advertising. Diverse social media campaigns. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Basis

NOVEMBER 30, 2022

Time spent on TikTok by US adults continues to rise, now beating out all other social platforms, including YouTube. Its audience of social buyers is also still on the rise, overtaking other platforms like Pinterest. Best Practices for Advertising on Reddit [:08]. Why Your Brand Needs to Invest in TikTok in 5 Charts [:01].

Shipping 94

Shipping Audience Food Social Advertising 94

Single Grain

APRIL 3, 2023

There are hundreds of active social media sites worldwide, and it can be tough to gauge which ones your brand should be on. Your brand’s target audience is already active on social media, whether you realize it or not. As of January 2023, almost 60% of the global population uses social media, averaging 2.5

Media 98

Media Advertising Retargeting Brand Awareness 98

Martech

MARCH 30, 2023

Thus, emails, SMS messages, mobile app push notifications, website landing pages and social advertising can be hyper-targeted. AI-based machine learning algorithms help you glean audience insights, turning formerly static audience segments into more dynamic ones. CJO was built for multi-channel communication.

Marketing 117

Marketing Machine Learning Communications Audience 117

Single Grain

AUGUST 25, 2020

Facebook is the most effective marketing channel — according to 67% of social advertisers. All you need to do is choose your KPIs , your ad targets and your target audience, and the platform will help you optimize your ads. Once you pick your audience, you select your budget and then launch your ad. 480% more clicks.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

AdGlow

DECEMBER 19, 2018

The digital advertising industry is in a constant evolution: new ad formats, audiences, placements, KPIs and more. With that in mind, we hope these examples will inspire your planning for your 2019 digital and social advertising strategy.

Social Advertising 52

Social Advertising Audience Advertising Marketing 52

TechCrunch Ads

MAY 26, 2022

TikTok says brands will also be able to optimize their strategies by better understanding audiences and engagement. With the new integration, brands will be able to understand their audiences better and stay engaged with users on TikTok by maintaining a consistent response cadence, TikTok says.

Audience 115

Audience Agency Conversion Marketing 115

Digiday

DECEMBER 28, 2022

The walled gardens of social media have dominated the digital marketing landscape for nearly a decade. With massive audiences, data-driven advertising and content-rich formats, advertisers have gone from dipping their toes to throwing their budgets into the wells of Silicon Valley. The year of copycats.

Marketing 101

Marketing Audience Electronics Retail 101

MNTN

FEBRUARY 22, 2023

Because of the inaccessibility of advertising during the Big Game, and really even TV advertising in general, a large number of small to mid-sized businesses are forced to lean on digital and social media ads to get their messaging out to the masses. can target and advertise to a wide array of audiences across the globe.

Audience 98

Audience Advertising Food Ad Space 98

Basis

SEPTEMBER 20, 2023

Pop quiz: In which digital space can you find the exact location of a friend, attend a virtual concert, send pics and texts that only last as long as you want them to, peruse digital content generated and shared just for specific audiences, and peek into the lives of celebrities? Then you’ll want to be a video advertising expert.

Advertising 98

Advertising Marketing Pop-Up Audience 98

Digital Remedy

NOVEMBER 30, 2023

But how do you cut through the clutter and ensure that you’re #1 in your target audience’s thoughts in such a highly saturated playing field? Consumer Buying Trends With CPG Brands CPG advertisers not only have to accommodate industry challenges but also shifting buying trends.

Food 105

Food Retail Shipping Audience 105

Basis

JANUARY 3, 2024

Next question: What Reddit’s audience like? One of the most unique benefits of the Reddit audience is that it’s a highly engaged one: As Reddit itself says , “Redditors don’t doom-scroll—they engage with intent.” Reddit recommends learning about the unique lingo used by its audience (i.e., Good to know!

Advertising 85

Advertising Audience A/B Testing Brand Lift 85

Single Grain

AUGUST 31, 2023

Navigating the Maze of B2B Social Ads Now let’s journey into an alternate perspective, one that sees paid social media advertising as a multifaceted tool rather than an all-encompassing verdict: The Power of Brand Awareness: The notion that paid social ads excel in cultivating brand awareness takes center stage.

Media 98

Media Advertising Conversion Rate Brand Awareness 98

MNTN

NOVEMBER 11, 2022

This drop illustrates the impact privacy changes have had on social advertising—but it’s not the only thing influencing advertisers’ need to seek out alternatives. While privacy updates have impacted advertisers’ bottom lines, it’s the headlines full of controversy that have affected brand equity. Brand Equity At Risk.

CPA 98

CPA Social Advertising Media Advertising 98

Digiday

OCTOBER 12, 2022

As Glazer explained, paid social advertising campaigns will be implemented across TikTok, Snapchat, YouTube, Instagram, Twitter, Google Display, and more, leading up to a nationwide exposure leading up to Marvel’s cinematic release of Black Panther: Wakanda Forever, which will include a Snapchat takeover and a Twitter premiere sponsorship.

Entertainment 68

Entertainment Social Advertising Audience Advertising 68

Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Digiday

OCTOBER 5, 2022

Drapeau also said that the younger target audience is made up of heavy social media users, hence why social media played such a prominent role in this effort. “By million so far this year on advertising efforts. Drapeau declined to share how the budget was split between the social media platforms.

Media 69

Media Food Social Advertising Audience 69

Banner Flow

DECEMBER 7, 2020

Plus, become more creative with the advertising content they produce, ultimately helping to increase engagement. An additional trend for 2021 and beyond is the rise of marketers using micro-influencers to target niche audiences. Using this type of influencer is increasingly seen as an effective method of advertising.

Media 98

Media Advertising Pop-Up Clickbait 98

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads.

Media 127

Media Marketing Machine Learning SEO 127

AdvertiseMint

JULY 14, 2023

They will visit your website, which improves your social media presence in search engine results. Specific audience targeting. Social media marketing can help you find people who might like your product. Experts look at your audience and determine what engaging content they want to see.

Media 98

Media Marketing SEO Impressions 98

Banner Flow

DECEMBER 16, 2021

According to GWI’s Social Media Report , 95% of people online use social sites and apps. This percentage alone is a key indicator to brand decision-makers that social media is worth investing ad expenditure. As a digital leader, you understand that platform audiences vary. Automating social ad production.

Media 98

Media Advertising ROI Entertainment 98

TechCrunch Ads

APRIL 5, 2023

In an interview with Nikkei Asia , Meta’s CTO Andrew Bosworth, said that the company expects to ship tools to create ads with AI that helps a company make different images for different audiences. “[I] expect we’ll start seeing some of them [commercialization of the tech] this year.

Shipping 134

Shipping Audience Media Marketing 134

MNTN

DECEMBER 1, 2023

Build TV audiences with the same control, ease, and precision of paid social advertising. We remodeled our audience builder to give you access to all of your first and third party data in one place. Tap into LiveRamp’s extensive database of third party audience segments. Enjoy a better experience.

Audience 59

Audience Conversion ROI Social Advertising 59

Single Grain

NOVEMBER 8, 2023

A paid social media agency is a marketing firm that specializes in strategizing and executing advertising campaigns on multiple social media platforms. A paid social advertising agency is an essential partner for any business looking to leverage the vast audience and targeting capabilities of social platforms.

Agency 52

Agency Media Social Advertising Audience 52

Digiday

JUNE 15, 2022

And at the bottom of the list was social advertising and marketing content — only 17% of agency and brand pros said their content on social is more than somewhat accessible. Brand websites came in at the most accessible, with 33% of respondents saying their website content is more than somewhat accessible.

Agency 69

Agency Social Advertising Audience Media 69

illumin

OCTOBER 4, 2023

Eric Haggstron, an eMarketer forecasting analyst, says that “advertising in a cookie-free mobile app environment where users spend much of their digital time is complicated and difficult. Social networks prove to be the major exception. They’ve made it relatively easy to target audiences at scale in an in-app environment.”

Media 52

Media Geo targeting Display Advertising Audience 52

Spoton Digital Media

MARCH 15, 2021

Channels and platforms they use Number of followers Cadence of publishing Type of content published Engagement on posts Type of content that performs best Popular hashtags Social advertising or content boosts 2. It will be difficult to see success in B2B social media if you don’t define what success looks like.

Media 52

Media Audience Social Advertising Brand Awareness 52

PrograMetrix

AUGUST 3, 2022

But while some brands may go silent, other brands see a pathway to make more of an impression on their target audience. This brings new pockets of opportunity to marketers in terms of discounted advertising inventory and less competition on high value audiences. Focus on digital channels and devices where your audience lives.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

Single Grain

APRIL 18, 2022

A paid social media agency is a marketing firm that specializes in strategizing and executing advertising campaigns on multiple social media platforms. Some of the tasks these agencies are responsible for include: Defining a robust audience persona. Advertisers should avoid putting all their eggs in one basket.

Agency 52

Agency Media Social Advertising A/B Testing 52

Basis

JUNE 14, 2022

Take some time to read up on the different ad formats available within TikTok, and from there start strategizing about which ones are a good fit for both your audience and your product or service. On the hunt for more social advertising tips and tricks? Check out Basis’ Resource Center !

Marketing 85

Marketing Entertainment Brand Awareness Audience 85

Single Grain

NOVEMBER 22, 2023

While these links may require more effort, they allow for a targeted approach in aligning your content with specific audiences and authoritative sources. Begin by sharing it on all your social media networks and scheduling it to publish multiple times (since your audience won’t all see it the first time you share it).

SEO 98

SEO Audience Media Marketing 98

AdvertiseMint

JUNE 27, 2023

Meta Pixel helps you understand which type of audience and creative content works best for getting results from ads. Make Facebook Audiences To succeed in Facebook advertising, targeting the appropriate audience for your ads is crucial. Retargeting warm audiences for conversion. Use the Custom Audiences feature.

Retargeting 59

Retargeting Audience Pop-Up Ad Click 59

AdvertiseMint

JUNE 15, 2023

If you plan to advertise, an Ads Manager account can help you promote your business. It has special features that let you reach your target audience. So, investing a few hours each week in managing social media can benefit your business. Schedule your social media posts when your followers are most active.

Marketing 59

Marketing A/B Testing Audience Retargeting 59

Flashtalking by Mediaocean

NOVEMBER 30, 2021

Social media doesn't exist in a vacuum. Tapping into the needs of an ever-connected audience means recognising the true power of social ads – and if there's anything the pandemic has taught us, it is that consumers are increasingly turning to online spaces. No surprise then that social advertising budgets are swelling in sync.

Social Advertising 52

Social Advertising Audience Communications Media 52