Monetize More
MARCH 2, 2023
RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles. If the impression is found to match the advertiser’s target audience, a bid is placed via the DSP, and if won, the ad gets delivered to the publisher’s website.
InMobi
DECEMBER 6, 2016
They subsequently found additional errors in audience measurement across a portfolio of products, admitting additional work/investment was required to give advertisers and agencies "clarity and confidence" in their walled garden environment. Are we investing more in supporting third party verification services than we are in innovation?
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InMobi
JUNE 5, 2018
Verification Tech Verification services add an additional layer of tech to each ad campaign. The additional information an advertiser gains using a verification service would include things like: The percent of ads displayed that were viewable to the end user. What specific websites/apps the ad ran on.
Smart-Hub
JUNE 17, 2024
Get a Consultation For Free Contact us 5 Strategies for Successful Mobile Programmatic Buying Programmatic is more than buying ad slots — it implies “purchasing” specific audiences. For example, a video ad can work great in case the goal is to drive traffic while informing the audience about a discount can be done with the help of banners.
Lemonads
FEBRUARY 26, 2021
Real-time bidding (RTB) technology is becoming the golden standard in the affiliate industry because it allows maximum flexibility while improving the way ads get delivered to the target audiences. Demand-side stakeholders are usually looking for niche audiences, which may become a nuance when purchasing traffic without RTB.
Martech
AUGUST 16, 2024
Inaccurate information leads to poorly defined audience segments, meaning your carefully crafted messages fall on deaf ears. These metrics often signal outdated contact info or poor audience targeting because of bad data. Feedback from the frontline: Your customer service team is a goldmine of data quality insights.
Adtelligent
APRIL 4, 2025
In short, digital ad fraud wastes money, skews data, ruins trust, and makes it harder to reach the right audience. Geo masking: Ads meant for a specific location get shown somewhere else, wasting money on the wrong audience. Here are some key strategies to protect your ad spend and ensure your campaigns reach real audiences.
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