Adweek

JUNE 20, 2022

YouTube revealed its Cannes to Cannes Ads Leaderboard Monday, featuring the 10 most popular video ads on its platform worldwide from June 2021 through May 2022. The Google-owned video site said its ranking is determined via signals including audience retention, organic views, paid views and watch time.

Video Ads 246

Video Ads Audience 246

VideoWeek

OCTOBER 27, 2022

“We want to bring the power of video advertising to more brands, no matter their size or level of resources,” said Tanner Elton, VP of US Sales at Amazon Ads. Citing a survey by production company Wyzowl, Amazon said 73 percent of consumers favour video ads, and 88 percent claim video ads have convinced them to buy a product.

Video Ads 111

Video Ads Retail Audience Advertising 111

AdExchanger

APRIL 25, 2024

In GSTV’s case, it wants to reach a broad and captive audience – while they’re at the fuel pump. The post GSTV Wants To Turn Gas Stations Into A Video Ad Marketplace appeared first on AdExchanger. GSTV is trying to win a larger share of spend earmarked for TV.

Video Ads 98

Video Ads Audience 98

Martech

MARCH 2, 2022

Since then, SXSW-related content has continued to become more robust, with a built-in audience from the live events. Virtual and hybrid events have evolved to provide high-quality video presentations and experiences for remote attendees. The post Video ad platform SpringServe partners with SXSW appeared first on MarTech.

Video Ads 105

Video Ads MarTech Audience Advertising 105

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Audience 122

Audience Conversion Rate Brand Lift Machine Learning 122

MNTN

MARCH 29, 2024

They need their ad dollars in both channels because if they’re looking for any kind of audience, CTV and short-form video channels are where they will most likely be. Because they offer two different kinds of content experiences, audiences don’t view these channels as either/or — and advertisers shouldn’t as well.

Video Ads 98

Video Ads Audience Conversion Rate Ad Exchange 98

Basis

FEBRUARY 7, 2023

For advertisers, this voraciousness for video represents an incredible opportunity to reach audiences in the form of digital video advertising. To help you on your journey, here are some useful digital video-related facts and tips for creating effective digital video ads: Where are people watching digital video?

Video Ads 82

Video Ads Banner Audience Food 82

PubMatic

AUGUST 22, 2023

Programmatic omnichannel video (CTV and online video) ad spend grew 9% year-over-year, according to data from the PubMatic platform. However, a drop in CPMs offset this volume growth, resulting in lower overall omnichannel video revenue, as indicated in our Q2 earnings call.

Video Ads 91

Video Ads Food Impressions Retail 91

Brid.tv

AUGUST 19, 2022

Have you been looking for a way to put video ads on your website ? If you have experience with online advertising, you already know that video ads perform better than images and other ad formats. To help you out, we’ve put together a handy guide to implementing video ads and monetizing your website.

Video Ads 96

Video Ads Ad network Ad Server Ad Inventory 96

Digiday

JUNE 27, 2024

As marketers increase their investments in video, they’re seeking increasingly effective methods and channels to reach their target audiences. One approach successful teams are using is video ads in mobile games. Essentially, video is video, no matter where it appears.

Video Ads 82

Video Ads Entertainment Audience Media 82

The Ad Tech Blog

JUNE 17, 2024

Understanding Emotional Fatigue in Digital Advertising Key Points Ad fatigue occurs when users see the same ads repeatedly, leading to decreased engagement. Refreshing ad creatives and copy can help reduce ad fatigue. Targeting different audience segments can prevent overexposure.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Martech Series

NOVEMBER 18, 2022

This is a platform which offers a huge audience reach and potential to advertisers which cannot be ignored.” ” The post Omdia Research Reveals TikTok Advertising Revenues Will Exceed Meta and Youtube’s Combined Video Ad Revenues by 2027 appeared first on MarTech Series.

Video Ads 91

Video Ads eCommerce Advertising MarTech 91

Martech Series

JANUARY 3, 2023

Following the completion of a first-of-its-kind test-and-learn for alternative measures of video ad performance, Warner Bros. We are gaining momentum as we act on our goals to offer best in class measurement capabilities and provide greater visibility into the return on ad spend across our award-winning IP.”.

Audience 82

Audience Entertainment Ad Inventory MarTech 82

VideoWeek

OCTOBER 10, 2024

Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app. Follow VideoWeek on Twitter and LinkedIn.

Video Ads 59

Video Ads Retail Media eCommerce 59

Martech Series

AUGUST 22, 2022

PubMatic’s clients benefit from direct access to quality, brand-safe native video and display placements across MGID’s exclusive roster of premium global publishers, with an addressable audience of over 900 million unique monthly users.

Audience 96

Audience Native Advertising eCommerce MarTech 96

Brid.tv

SEPTEMBER 18, 2024

It’s undeniable that video ads generate 6x more engagement than display advertising. In addition, 68% of publishers agree that video advertising provides the highest ROI. Nonetheless, populating your website or app with numerous video ads isn’t exactly the way to go.

Video Ads 52

Video Ads Non-Profit Viewability Mobile Ads 52

Ad Tech Daily

MARCH 17, 2023

The acquisition broadens JW Player’s end-to-end […] The post JW Player Acquires InPlayer to Expand Its Monetization and Audience Insights Offering appeared first on Ad Tech Daily.

Audience 89

Audience Ad Tech Video Ads Media 89

Exchange Wire

OCTOBER 22, 2024

In this interview, we chat with Teads' Charlotte Cook-Anderson about video ads, discuss the benefits of instream vs outstream Video advertising plays a pivotal role in brand storytelling and audience engagement. With the rise of mobile and social platforms, the debate [.]

Video Ads 52

Video Ads Audience Advertising 52

Digiday

NOVEMBER 16, 2022

Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google partnered with Ipsos to identify ways brands are keeping their audience engaged across platforms.

Audience 85

Audience Video Ads Conversion Advertising 85

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 119

Advertising Video Ads CPM Viewability 119

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. and to customize the creative using generative AI. Serving to audio.

Video Ads 124

Video Ads MarTech Audience Impressions 124

Exchange Wire

OCTOBER 9, 2024

EX.CO, the publisher video platform powering successful video strategies for the world’s leading media groups, has partnered with GeoEdge, the global innovator of ad quality and user protection solutions. This collaboration marks an advancement in ad security for EX.CO’s publisher [.] The post GeoEdge & EX.CO

Video Ads 59

Video Ads Media Audience 59

Ad Beat

OCTOBER 22, 2024

percent of respondents admitted they always skip in-app video ads if there’s the option to do so after a certain time period, while just 19.7 percent said they don’t skip ads that are relevant to them. 7 display ads that grab attention early Okay, so we know that we only have a few seconds to hook our audience.

Video Ads 59

Video Ads Audience Brand Awareness Impressions 59

Ad Monsters

MARCH 13, 2024

Vast & Paapi Overview, Why It’s Not Going to Work Right Now In one corner we have VAST, short for Video Ad Serving Template , this is the industry standard that video players use to serve ads. It’s an XML schema launched by the IAB in 2008 that has standardized the industry’s approach to video. What Does Work?

Fill rate 120

Fill rate Video Ads Ad Server Audience 120

Brid.tv

FEBRUARY 19, 2024

Why Use Native Video Ads? Why Choose Native Over Instream Video Ads? What Makes Our Native Video Advertising Solution Different? TargetVideo for Advertisers What Is Native Video Advertising? Native video advertising refers to video ads that match the content and function of the website on which they appear.

Advertising 98

Advertising Video Ads Click Through Rate Native Advertising 98

Martech

MAY 25, 2022

Read next: Google is giving users greater control over what ads they see. Later this year, advertisers will have the ability to connect product feeds to campaigns to create shoppable video ads on YouTube Shorts. Video ads in Discover. Google Audiences for Connected TVs. YouTube video creation in 60 seconds.

Marketing 126

Marketing Video Ads Conversion Audience 126

Martech

MAY 11, 2022

CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The use of QR codes continued to grow, generating high intent from audiences. This is the first time CTV has out-performed mobile.

Impressions 115

Impressions Video Ads MarTech Audience 115

Ad Tech Daily

MARCH 6, 2023

NEW YORK — TVB (www.tvb.org), the trade association of America’s local broadcast television industry, today issued this statement following Netflix’s recent “Basic with Ads” audience announcement. Netflix’s reported audience numbers for its ad-supported tier, ‘Basic with Ads,’ are an estimated 600,000 ‘monthly active users.’

Audience 77

Audience Ad Tech Ad Audience Ad network 77

Brid.tv

JULY 20, 2022

With the upcoming death of the third-party cookie, many publishers and advertisers are looking for alternate solutions for reaching their ideal audiences. Read this article to find out why contextual video ad targeting is the best option for publishers.

Advertising 96

Advertising Ad Targeting Video Ads Cookies 96

Martech

AUGUST 29, 2023

Gamers “can’t stand” video ads. They don’t like banner and display ads either. and IDC examines the in-game ad formats most popular with marketers and users. There are huge opportunities, especially as this can be a somewhat captive audience once immersed in a game. Popular with users.

Advertising 98

Advertising Banner Video Ads Audience 98

VideoWeek

OCTOBER 11, 2024

PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. The division will sell digital ads using data obtained from purchases made across its US properties, with plans to sell video ads within the next year. Read more on VideoWeek.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

Ad Monsters

MAY 20, 2024

In an exclusive Q&A, Michael Scott, Vice President, Head of Ad Sales, Revenue and Operations – North America at Samsung Ads, and Takashi Nakano, Senior Director of Business Development and Content Acquisitions at Samsung TV Plus, share insights into the groundbreaking AI advancements shaping the future of advertising at Samsung.

Audience 59

Audience Machine Learning Real Estate ROI 59

Martech Series

DECEMBER 27, 2022

First party data offers the ability to deliver a highly targeted and personalized experience to audiences which is a win-win situation for all parties involved. Users are no longer targeted based on their past behavior with ads following them all over the internet. Video ads can command the attention of audiences like no other format.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Martech

JULY 25, 2024

Additionally, it provides actionable audience insights for content strategy development. AnyAI , a new video platform, lets users create high-quality videos from text input. It also personalizes video recommendations based on user preferences and viewing history. Email: Business email address Sign me up! Processing.

MarTech 119

MarTech Click Through Rate Machine Learning Conversion 119

Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. They are marked as ads to avoid any confusion. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

JULY 16, 2021

Assets : Store and manage your events data, creatives, audiences, and catalog. Insights : Receive suggestions about your campaigns' and ads’ performance. If you want to install it manually , this video will take you through the process step by step: Then, click on Assets > Add Account. operating system. interests, etc.

CPM 133

CPM Conversion Audience CPC 133

Ad Monsters

JUNE 19, 2024

Cutting Edge Video Tools: Video ads on LinkedIn? Digital video has proven itself to be a new revenue stream for buyers. LinkedIn is testing the Wire Program , a new initiative that allows in-stream video ads alongside trusted publisher content. “All it takes is five minutes.

Conversion 102

Conversion Marketing Video Ads ROI 102