MNTN

FEBRUARY 18, 2025

With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. Below is a detailed breakdown of the ins and outs of Connected TV specs so you can make sure your ads reach the right audience. Bitrate: 8 MBps recommended File type: Video: H.264,

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

Brid.tv

DECEMBER 29, 2023

Like with any ad format , to achieve the desired results with video ads, advertisers need to know precisely what can impact their campaign. Here are some reasons why advertisers end up with ineffective video ads and what they can do to prevent this.

Video Ads 94

Video Ads A/B Testing Retargeting Conversion Rate 94

AdExchanger

APRIL 25, 2024

In GSTV’s case, it wants to reach a broad and captive audience – while they’re at the fuel pump. The post GSTV Wants To Turn Gas Stations Into A Video Ad Marketplace appeared first on AdExchanger. GSTV is trying to win a larger share of spend earmarked for TV.

Video Ads 100

Video Ads Audience 100

Adweek

JUNE 20, 2022

YouTube revealed its Cannes to Cannes Ads Leaderboard Monday, featuring the 10 most popular video ads on its platform worldwide from June 2021 through May 2022. The Google-owned video site said its ranking is determined via signals including audience retention, organic views, paid views and watch time.

Video Ads 246

Video Ads Audience 246

Martech

FEBRUARY 11, 2022

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. The post 10 top retail sector video ads of 2021 appeared first on MarTech. Processing.Please wait.

Video Ads 111

Video Ads Retail MarTech Marketing 111

Basis

FEBRUARY 7, 2023

For advertisers, this voraciousness for video represents an incredible opportunity to reach audiences in the form of digital video advertising. To help you on your journey, here are some useful digital video-related facts and tips for creating effective digital video ads: Where are people watching digital video?

Video Ads 95

Video Ads Banner Audience Food 95

VideoWeek

OCTOBER 27, 2022

“We want to bring the power of video advertising to more brands, no matter their size or level of resources,” said Tanner Elton, VP of US Sales at Amazon Ads. Citing a survey by production company Wyzowl, Amazon said 73 percent of consumers favour video ads, and 88 percent claim video ads have convinced them to buy a product.

Video Ads 111

Video Ads Retail Audience Advertising 111

Martech

OCTOBER 25, 2021

An impact on a business like Facebook, which is consumed on iPhones by a huge segment of its audience, was widely predicted. How Jagran New Media doubled video ad revenue with a managed AdOps service. Jagran partnered with Aniview, a video ad player solution, to manage their AdOps needs internally.

Video Ads 113

Video Ads SEO Ad Server Ad network 113

Brid.tv

DECEMBER 30, 2024

Todays digital landscape and social media platforms are driven by short-form video content , and video advertising is no different. Short-form video ads , with their concise and engaging format, are perfect for grabbing attention in a world with diminishing attention spans. Who Are Short-Form Video Ads For?

Video Ads 52

Video Ads Advertising Brand Awareness Click Through Rate 52

Martech

MARCH 2, 2022

Since then, SXSW-related content has continued to become more robust, with a built-in audience from the live events. Virtual and hybrid events have evolved to provide high-quality video presentations and experiences for remote attendees. The post Video ad platform SpringServe partners with SXSW appeared first on MarTech.

Video Ads 101

Video Ads MarTech Audience Advertising 101

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Audience 111

Audience Conversion Rate Machine Learning Brand Lift 111

PubMatic

AUGUST 22, 2023

Programmatic omnichannel video (CTV and online video) ad spend grew 9% year-over-year, according to data from the PubMatic platform. However, a drop in CPMs offset this volume growth, resulting in lower overall omnichannel video revenue, as indicated in our Q2 earnings call.

Video Ads 91

Video Ads Food Impressions Retail 91

Brid.tv

AUGUST 19, 2022

Have you been looking for a way to put video ads on your website ? If you have experience with online advertising, you already know that video ads perform better than images and other ad formats. To help you out, we’ve put together a handy guide to implementing video ads and monetizing your website.

Video Ads 96

Video Ads Ad network Ad Server Ad Inventory 96

Martech

JULY 25, 2024

Additionally, it provides actionable audience insights for content strategy development. AnyAI , a new video platform, lets users create high-quality videos from text input. It also personalizes video recommendations based on user preferences and viewing history. Email: Business email address Sign me up! Processing.

MarTech 108

MarTech Click Through Rate Machine Learning Conversion 108

MNTN

MARCH 29, 2024

They need their ad dollars in both channels because if they’re looking for any kind of audience, CTV and short-form video channels are where they will most likely be. Because they offer two different kinds of content experiences, audiences don’t view these channels as either/or — and advertisers shouldn’t as well.

Video Ads 98

Video Ads Audience Conversion Rate Ad Exchange 98

Digital Remedy

DECEMBER 4, 2024

For this target audience, effective marketing strategies should focus on broad visibility and brand introduction. With Digital Remedy, you can employ a performance approach to social media audience targeting—from look-alike audiences to micro-audience optimization and location targeting that gets you in front of the right people.

Education 103

Education A/B Testing Marketing Brand Awareness 103

Basis

JANUARY 2, 2025

Research shows that 72% of consumers feel the content surrounding an ad can influence their perception of it, and 60% report they are likely to remember a contextually relevant ad. As the programmatic space evolves, leveraging the power of contextual is becoming increasingly essential for effective audience engagement.

Advertising 102

Advertising Retail Cookies Video Ads 102

Digiday

JUNE 27, 2024

As marketers increase their investments in video, they’re seeking increasingly effective methods and channels to reach their target audiences. One approach successful teams are using is video ads in mobile games. Essentially, video is video, no matter where it appears.

Video Ads 80

Video Ads Entertainment Audience Media 80

Ad Monsters

DECEMBER 5, 2024

Mobile gaming, for instance, presents a unique opportunity for advertisers to reach a broad audience across all demographics, ages and groups. The holiday season is highly competitive, with many products vying for the same audience. The key to success is creating great user experiences and capturing genuine user attention.

Real Estate 97

Real Estate Retail Audience Conversion 97

Martech

JANUARY 22, 2025

Instagram ads were up 20% YoY during the 2024 holidays. Marginal sums were also spent on Messenger and Audience Network. A third (32%) of all Amazon ad investment in 4Q was in the demand-side platform (DSP), versus 68% of investment in the Amazon Ad Console. Instagram was 35%. Amazon DSP.

CPM 110

CPM Demand Side Platform Media Impressions 110

Ad Tech Daily

MARCH 17, 2023

The acquisition broadens JW Player’s end-to-end […] The post JW Player Acquires InPlayer to Expand Its Monetization and Audience Insights Offering appeared first on Ad Tech Daily.

Audience 111

Audience Ad Tech Video Ads Media 111

The Ad Tech Blog

JUNE 17, 2024

Understanding Emotional Fatigue in Digital Advertising Key Points Ad fatigue occurs when users see the same ads repeatedly, leading to decreased engagement. Refreshing ad creatives and copy can help reduce ad fatigue. Targeting different audience segments can prevent overexposure.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Martech Series

NOVEMBER 18, 2022

This is a platform which offers a huge audience reach and potential to advertisers which cannot be ignored.” ” The post Omdia Research Reveals TikTok Advertising Revenues Will Exceed Meta and Youtube’s Combined Video Ad Revenues by 2027 appeared first on MarTech Series.

Video Ads 91

Video Ads eCommerce Advertising MarTech 91

Martech Series

JANUARY 3, 2023

Following the completion of a first-of-its-kind test-and-learn for alternative measures of video ad performance, Warner Bros. We are gaining momentum as we act on our goals to offer best in class measurement capabilities and provide greater visibility into the return on ad spend across our award-winning IP.”.

Audience 82

Audience Entertainment Ad Inventory MarTech 82

VideoWeek

OCTOBER 10, 2024

Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app. Follow VideoWeek on Twitter and LinkedIn.

Video Ads 59

Video Ads Retail Media eCommerce 59

Basis

MARCH 17, 2025

Growth in programmatic spend share is going to CTV devices, at the cost of desktop and mobile ads. Video ad pricing sharply rose as the elections came to a close. Some of the top inventory suppliers in programmatic channels primarily serve ads on CTVs.

Advertising 79

Advertising CPM Impressions Video Ads 79

Martech Series

AUGUST 22, 2022

PubMatic’s clients benefit from direct access to quality, brand-safe native video and display placements across MGID’s exclusive roster of premium global publishers, with an addressable audience of over 900 million unique monthly users.

Audience 96

Audience Native Advertising eCommerce MarTech 96

AdvertiseMint

DECEMBER 22, 2024

Sponsored Brands are now offering more exposure in terms of video ads for products and more Amazon DSP ad targeting options are available for brands looking to reach consumers across Prime Video. With compelling visuals and storytelling, video ads offer unique opportunities to engage viewers emotionally and creatively.

Advertising 52

Advertising Machine Learning Video Ads Ad Targeting 52

Brid.tv

SEPTEMBER 18, 2024

It’s undeniable that video ads generate 6x more engagement than display advertising. In addition, 68% of publishers agree that video advertising provides the highest ROI. Nonetheless, populating your website or app with numerous video ads isn’t exactly the way to go.

Video Ads 52

Video Ads Non-Profit Viewability Mobile Ads 52

Ad Tech Daily

MARCH 6, 2023

NEW YORK — TVB (www.tvb.org), the trade association of America’s local broadcast television industry, today issued this statement following Netflix’s recent “Basic with Ads” audience announcement. Netflix’s reported audience numbers for its ad-supported tier, ‘Basic with Ads,’ are an estimated 600,000 ‘monthly active users.’

Audience 98

Audience Ad Tech Ad Audience Ad network 98

Single Grain

FEBRUARY 25, 2025

Creative assets, specifically high-quality visuals and cinematography , will better engage your audience. To generate leads from YouTube ads , businesses must understand their audience and target user intent. Creative execution : Effective video ads need engaging, persuasive, and visually appealing content.

Agency 52

Agency Video Ads Audience Search Advertising 52

Exchange Wire

OCTOBER 22, 2024

In this interview, we chat with Teads' Charlotte Cook-Anderson about video ads, discuss the benefits of instream vs outstream Video advertising plays a pivotal role in brand storytelling and audience engagement. With the rise of mobile and social platforms, the debate [.]

Video Ads 52

Video Ads Audience Advertising 52

Exchange Wire

OCTOBER 9, 2024

EX.CO, the publisher video platform powering successful video strategies for the world’s leading media groups, has partnered with GeoEdge, the global innovator of ad quality and user protection solutions. This collaboration marks an advancement in ad security for EX.CO’s publisher [.] The post GeoEdge & EX.CO

Video Ads 59

Video Ads Media Audience 59

Ad Beat

OCTOBER 22, 2024

percent of respondents admitted they always skip in-app video ads if there’s the option to do so after a certain time period, while just 19.7 percent said they don’t skip ads that are relevant to them. 7 display ads that grab attention early Okay, so we know that we only have a few seconds to hook our audience.

Video Ads 59

Video Ads Audience Brand Awareness Impressions 59

AdvertiseMint

JANUARY 13, 2025

To maintain the trust of users and ensure a high standard across all its advertising services, Google has implemented detailed ad policies. These guidelines are crucial for advertisers aiming to reach audiences ethically and effectively. Google ad policies are designed to uphold ethical, legal, and user-friendly standards.

GDPR 52

GDPR Audience Video Ads Advertising 52

illumin

JANUARY 14, 2025

Example : In 2023, Coca-Cola used an AI-powered system to tailor its advertisements to different regions, adjusting creative elements like language, design, and messaging in real-time based on audience data. Gen Z & Gen Alpha: The Next Big Audiences Gen Z and Gen Alpha will dominate the consumer market in 2025.

Advertising 101

Advertising Marketing Retail Agency 101

illumin

AUGUST 30, 2024

Part of this overhaul includes renaming its advertising hub from “ Spotify Ad Studio ” to “ Spotify Ads Manager, ” which the company did in July 2024. Spotify also introduced new ad formats, including video, and more expansive audience targeting. This move is also part of a bigger, emerging trend.

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52