Monetize More

FEBRUARY 1, 2023

It’s no secret that ad viewability is a hot topic in the publishing industry and will be more important than ever before in 2023. Publishers are looking for ways to ensure that their ads are being seen by viewers, and advertisers are looking for ways to make sure they’re getting the most bang for their buck.

Viewability 52

Viewability Impressions Ad Inventory Video Ads 52

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 108

Advertising Video Ads CPM Viewability 108

InMobi

JULY 31, 2017

However, measuring mobile viewability is still extremely limited. Many brand marketers wonder how to measure viewable impressions on mobile without sacrificing media performance. In fact, InMobi found in a study that VPAID browser-based ads have a load time of up to 2.6 VPAID offers you some great browser-based insights.

Viewability 52

Viewability Cookies Impressions Ad network 52

Brid.tv

FEBRUARY 9, 2023

With such a high percentage of viewer screen time, video ad monetization has become one of the most profitable ways to generate revenue from video content. Table of Contents [ hide ] What Is Video Ad Monetization? FAQ What Is Video Ad Monetization? FAQ What Is Video Ad Monetization?

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

InMobi

SEPTEMBER 18, 2017

Updated July 2, 2019 Learn More About AVOC And Other Viewability Benchmarks Video consumption on mobile devices, specifically smartphones, has exploded over recent years. But measuring beyond a viewable impression is crucial to know if your ad is being seen, heard and completed by a human.

Viewability 52

Viewability Real Estate Impressions Video Ads 52

YieldBird

SEPTEMBER 25, 2023

The constant struggle to balance ad viewability and maintaining a positive user experience remains an ongoing challenge. This comprehensive article delves into the intricacies of improving programmatic ads’ viewability while safeguarding a seamless and enjoyable user experience. What is ad viewability?

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Viewability Banner Impressions Video Ads 52

Brid.tv

SEPTEMBER 18, 2024

It’s undeniable that video ads generate 6x more engagement than display advertising. In addition, 68% of publishers agree that video advertising provides the highest ROI. Nonetheless, populating your website or app with numerous video ads isn’t exactly the way to go.

Video Ads 52

Video Ads Non-Profit Viewability Mobile Ads 52

Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! Despite the complexity and investment cost, the spending on video ads surges yearly. The reason is simple: no other ad format can beat video ads in engagement and interactions. Video ads on mobile are easier to share than on desktop.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Automatad Inc.

OCTOBER 26, 2023

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Because now, people don’t just want the content to be read; they prefer content to be video. What Are Video Ads for Publishers? Non-linear Video Ads: Non-linear video ads aren’t video ads.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

illumin

DECEMBER 6, 2018

native advertising and skins to match the web environment), audiences are quick to thwart advertising efforts to get consumers to really see an ad. Advertisers are complaining about the current IAB Viewability standard (noted as “2 continuous seconds” for video ads according to MRC). Maintaining Consumer Trust.

Viewability 40

Viewability Native Advertising Video Ads Impressions 40

InMobi

MAY 21, 2018

Learn How InMobi Stacks Up to the Industry When It Comes to Video Viewability for Mobile App Advertising Mobile video advertising, especially in-app, has a proven track record. It yields click-through rates that are 56% better than banners and 34% better than native ads. Video: 93% IAS Q2 Benchmark: 50% // InMobi U.S.

Viewability 40

Viewability Click Through Rate Video Ads Banner 40

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? The answer is clear: Advertisers love video ads. Publishers love video ads.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

Basis

NOVEMBER 1, 2022

In order to do so, advertisers must understand what programmatic video advertising is, the different types of programmatic video available to run in a DSP, and the advantages it can bring to media campaigns. What is Programmatic Video Advertising? Need a refresher? You’ve come to the right place! Greater Targeting Precision.

Advertising 98

Advertising Video Ads Click Through Rate CPM 98

Monetize More

MAY 30, 2023

Focuses on ensuring ad quality and preventing malware and ad fraud. TripleLift Specializes in in-app video ads and native video placements that match the look and feel of apps. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Uses data for private marketplace deals.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Basis

NOVEMBER 2, 2022

Addressable TV is content in which advertisers can place video ads that target specific audiences, as well as track and measure the results of said ads. Addressable video-on-demand describes the marriage of addressable TV and video on demand. Connected TV Advertising.

Advertising 97

Advertising Viewability Demand Side Platform Video Ads 97

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Martech Series

JUNE 28, 2022

As the video player technology for 4000+ leading publishers including The Associated Press, Accuweather, McClatchy and Reuters, Connatix offers unique, proprietary inventory and engaged audiences that advertisers would not be able to target without leveraging Connatix’s technology.

Viewability 85

Viewability Impressions Video Ads MarTech 85

Basis

AUGUST 30, 2022

Here are a few key figures to know: CTV is among the fastest-growing sectors in the US digital ad spending market. In 2022, CTV will account for more than one-fifth of total programmatic video ad spend for the first time, as well as one-tenth of total programmatic digital display. Reaching the Right Audience.

Advertising 96

Advertising Viewability Brand Awareness A/B Testing 96

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

VideoWeek

NOVEMBER 18, 2022

In this week’s Week in Review: MRC maintains Nielsen’s suspension, Channel 4 partners with Nectar360, and Microsoft launches video ads. Microsoft Brings Video Ads to Audience Network. Video can be bought on a cost per mille, cost per view, or cost per click basis. Top Stories.

Video Ads 52

Video Ads Retail Audience Media 52

InMobi

AUGUST 11, 2017

brand advertisers increased mobile video advertising spends by 56% over last year. In the first half of 2017, North America represented 52% of global mobile video ad spend, which was a 50% increase from the first half of 2016, according to Statista. The viewable and human rate is so high because load time is only 0.6

Viewability 52

Viewability Advertising Video Ads Retail 52

VideoWeek

MAY 9, 2023

The advertising industry has always been characterised by creativity, storytelling, and engaging with the audience. This technology has brought about a significant shift in the way content is created and delivered to consumers, notably in creative, content, and TV/video ad production. million views , 15k likes and 182 comments.

Machine Learning 98

Machine Learning Video Ads Audience Viewability 98

Monetize More

DECEMBER 29, 2022

So, you’ve decided to venture into programmatic video. You’re making a smart decision that will help you reach new audiences and get your content seen by more people. The box section covers video signals, which we’ll discuss in the immediate section. Buyers value video inventory that is….

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Monetize More

MARCH 10, 2023

By understanding how much revenue they’re generating for each ad impression, publishers can make informed decisions about which ads to serve and where to place them, ultimately maximizing revenue and delivering a better user experience for their audience. What factors affect RPM? How can publishers increase their RPM?

Header Bidding 98

Header Bidding CPM Ad Inventory Impressions 98

VideoWeek

NOVEMBER 15, 2024

The publisher appears to be running video ads within the feed. “With our new video offering BILDplay and our new BILDshorts, we are doing just that: fast video content that can be easily consumed anywhere and by anyone on their mobile phone.” The publisher says it plans to expand Mail+ to the US next year.

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

Brid.tv

AUGUST 23, 2022

An OTT advertising platform is a piece of software that allows OTT publishers to sell ad inventory , track ad performance, and generate video ad revenue. You may know them as video ad networks. One of the most popular OTT ad platforms is Google ADX. Google Ad Manager 360. Marketplace.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Brid.tv

OCTOBER 25, 2024

While traditional metrics like viewability have long been the go-to measure, a growing body of research shows that attention measurements provide a far more accurate and meaningful understanding of how consumers engage with ads. This approach ultimately drives higher ROI for brands and boosts the potential ad revenue for the publisher.

Viewability 52

Viewability Advertising Click Through Rate Video Ads 52

Basis

DECEMBER 6, 2022

Contextual targeting is more cost-efficient than behavioral targeting when it comes to cost-per-click (CPC), cost-per-viewable impression (vCPM), and cost per thousand impressions (CPM). Reach Niche Audiences. This targeting tactic can also offset the higher data fees that come with first- and third-party data.

Cookies 86

Cookies CPC CPM Viewability 86

InMobi

MAY 11, 2021

Apple’s AppTrackingTransparency (ATT) framework makes it more difficult to target audiences at the user level on iOS devices, which is leading to alternatives, such as centering campaigns solely around programmatic advertising KPIs (key performance indicators), becoming more common in in-app programmatic campaigns.

Advertising 52

Advertising Click Through Rate Viewability Video Ads 52

InMobi

MAY 4, 2020

Among ad formats that can be transacted programmatically, there’s truly one format that is gaining more mindshare among consumers and smartphone users: Video. In-app video advertising can truly captivate audiences at every stage of their journey. The top 5 categories saw over 100 percent growth in ad spends.

Video Ads 52

Video Ads Finance Viewability Entertainment 52

Basis

JULY 18, 2023

Don’t worry, our goal here isn’t to call you out on your daily screen time: it's to point out that all three of these digital engagements provide prime opportunities for advertisers to connect with you via video ads. Of course, most marketers don’t need to be sold on the value of a well-thought-out digital video advertising strategy.

Viewability 52

Viewability Marketing Impressions Video Ads 52

Brid.tv

APRIL 4, 2024

Table of Contents [ hide ] A General Overview of Ad Formats for Websites Choosing the Best Ad Formats for Your Website Consider the Audience Consider the Content Consider the Placement Consider the Size Consider the Combination How to Implement Ads on Your Website How to Implement Video Ads on Your Website?

Video Ads 52

Video Ads Ad network Rich Media Non-Profit 52

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

Video Ads 52

Video Ads Impressions Viewability Media 52

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Digiday

APRIL 6, 2023

Matt Ryter, vice president, sales, Genius Sports Brands targeting sports audiences already know that reaching fans is getting harder and more expensive by the day. The opportunity is especially impactful for brands looking to reach sports audiences, with more sports adopting streaming options such as Major League Soccer (MLS) on Apple TV.

Advertising 73

Advertising Cookies Viewability Audience 73