MNTN

NOVEMBER 1, 2024

Unlike traditional TV metrics, CTV measurement provides insights into viewer engagement, audience targeting effectiveness, and conversion outcomes, helping marketers optimize their strategies in real-time. Audience Segmentation : Viewer data is used to create audience groups based on demographics and behavior.

Viewability 52

Viewability CPA Conversion Rate CPM 52

Ad Monsters

NOVEMBER 6, 2024

With CTV rapidly evolving as a major advertising channel, brand safety requirements have deepened, making verification, viewability, and contextual safety essential priorities. “Most companies check boxes for brand safety, viewability, and verification, but we wanted to go deeper.”

Viewability 102

Viewability Advertising Marketing Audience 102

Martech Series

OCTOBER 19, 2022

Ad Fontes Media has today announced that audience reach data from Comscore?(NASDAQ: Ad Fontes Media has today announced that audience reach data from Comscore?(NASDAQ: This data is viewable in a limited version on Ad Fontes’ public Interactive Media Bias Chart.

Audience 91

Audience Media Viewability MarTech 91

Martech Series

NOVEMBER 30, 2022

With the help of long-standing DMP and data partner Lotame to test high-quality audiences in the first universal ID campaign in Colombia, cookieless targeting via Panorama ID was successful, even delivering metrics across the board that overperformed cookies. More viewable impressions across devices (76%).

Viewability 80

Viewability Impressions Cookies MarTech 80

The Ad Tech Blog

JULY 10, 2024

Understanding Cross-Channel Programmatic Advertising Key Points Enhanced Audience Reach: Cross-channel advertising ensures your message reaches a broader audience across multiple platforms. This approach allows advertisers to reach their target audience wherever they are, ensuring a seamless and consistent brand experience.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Martech

OCTOBER 15, 2021

DoubleVerify, the platform known for supporting ad viewability and brand safety and combating ad fraud, launched Custom Contextual targeting for its DV Publisher Suite this week. With the demise of cookies, more precise contextual advertising is one way to reach relevant audiences without infringing on privacy. Read more here.

Audience 103

Audience Cookies Machine Learning Viewability 103

OpenX

MAY 8, 2024

Attention isn’t just a viewability metric but rather a valuable cookieless solution. Viewability is table stakes; it creates an opportunity to be noticed. Over time, incentives and technology have transformed the valuable currency of viewability into a specification that can be gamed by the unscrupulous.

Viewability 128

Viewability Audience Cookies Conversion 128

illumin

DECEMBER 9, 2024

As online shopping and e-commerce continue their dominance, retailers are using their growing digital channels to further connect and engage with target audiences. Audiences may or may not have also interacted with retailers in person. Certain platforms may also only report on viewable impressions.

Retail 52

Retail Media Advertising Viewability 52

Monetize More

FEBRUARY 1, 2023

It’s no secret that ad viewability is a hot topic in the publishing industry and will be more important than ever before in 2023. But what exactly is ad viewability, and how can publishers and advertisers make sure their ads are being viewed? What exactly is Ad Viewability? Why should you care about Viewability?

Viewability 52

Viewability Impressions Ad Inventory Video Ads 52

VideoWeek

OCTOBER 18, 2023

This approach led to several negative outcomes, such as oversaturation of ads on web pages and in apps, as well as intrusive formats, as publishers rushed to satisfy buyers’ viewability demands. In the race to secure more impressions, the digital advertising industry has pumped an enormous amount of carbon into the Earth’s atmosphere.

Viewability 122

Viewability Advertising Impressions Media 122

AdExchanger

AUGUST 3, 2022

But traditional panel-based measurement is far from the only culprit – issues with ad fraud, viewability and audience identification are more prevalent on streaming. Streaming is attracting more and more of TV ad spend. And yet, measurement still hasn't caught up.

Viewability 110

Viewability Audience Media 110

MNTN

JANUARY 10, 2025

High viewability : Ads are unskippable and can be seen in full-screen mode, resulting in higher viewability rates compared to other forms of digital advertising. Cost-effective : CTV and OTT advertising are often more cost-effective than traditional TV advertising, as they can reach the same audience for a lower cost.

Advertising 52

Advertising Viewability Retargeting Audience 52

Martech

SEPTEMBER 7, 2022

These guidelines include new standards for ad viewability, measurement, inactivity and even fraud, as they apply to game environments and game play. The update includes guidance on ad exposure and viewability, along with terminology that can apply to other digital channels, according to the IAB. Measurement standards. Get MarTech!

Viewability 123

Viewability Impressions MarTech Advertising 123

YieldBird

SEPTEMBER 25, 2023

The constant struggle to balance ad viewability and maintaining a positive user experience remains an ongoing challenge. This comprehensive article delves into the intricacies of improving programmatic ads’ viewability while safeguarding a seamless and enjoyable user experience. What is ad viewability? How is it measured?

Viewability 52

Viewability Banner Impressions Video Ads 52

Martech

JUNE 14, 2022

The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. Among the intended benefits of the guidelines are: Establishing viewability standards for in-game ads, including screen size, resolution, angle and lighting. What the proposals are intended to do. Why we care.

Viewability 106

Viewability Impressions Entertainment Audience 106

VideoWeek

JULY 21, 2022

The implicit assumption is that if you reach a large audience, a good portion of that audience will pay attention to the ad. Viewability seeks to refine this further – taking total reach, and discounting any impressions where you can confidently say the ad was essentially ignored. . BuzzFeed is one example.

Agency 122

Agency Viewability Impressions Clickbait 122

Ad Monsters

MAY 16, 2024

While ensuring ad viewability is crucial, some argue it doesn’t necessarily translate to actual engagement. Brands measure attention through viewability, creative elements, interaction, placement, timing, platform, audibility, clutter, device usage, and eye tracking. Brands struggle to connect with concentrated audiences.

Viewability 116

Viewability Impressions CPM Audience 116

VideoWeek

NOVEMBER 6, 2024

The report also identified the key drivers for programmatic adoption, with 38 percent of advertisers citing the ability to discover audiences, and 33 percent of agencies claiming cost efficiencies. The use of first-party data is therefore on the rise on both the advertiser and agency front, although down slightly from 2023 levels.

Media 59

Media Cookies Agency Viewability 59

Ad Monsters

DECEMBER 13, 2022

Viewability and Brand Safety: The Effect of Companion KPIs . KPIs like viewability and brand safety might not require an ID for measurement purposes, but they are often linked to a KPI impacted by ID changes. . For instance, marketers focused on viewability usually have one other companion KPI, such as attention or reach.

Viewability 102

Viewability Advertising Impressions Cookies 102

PubMatic

MAY 24, 2022

Today, PubMatic is launching Connect, a comprehensive and fully integrated platform to enable media buyers to seamlessly connect with their target audiences across the open internet. Through Connect, buyers can: Onboard your own CRM data to build first-party audience planning and activation strategies. Leverage PubMatic’s 30+ DMP, DSP.

Audience 65

Audience Media Viewability Cookies 65

Martech

FEBRUARY 8, 2024

With the AR ad market growing at the rate projected, an early attempt to make clear what deliverability, viewability, engagement and performance mean can only be welcome. Viewability. User attribution and audience. .” The guidelines are subject to public review and comment until March 9, 2024. Why we care. Invalid traffic.

Viewability 109

Viewability MarTech Impressions Advertising 109

Martech

SEPTEMBER 13, 2023

Brands and agencies can use Commerce Max to find audiences on retail sites and extend those audiences offsite. Criteo’s partnership with Integral Ad Science means that brands and agencies can measure viewability and invalid traffic on a retailer’s site across ad formats.

Retail 121

Retail Media Demand Side Platform Viewability 121

Digiday

MARCH 6, 2024

Defined by Chris Kane, founder of Jounce Media, as “chronically non-viewable” ad inventory, cheap reach is a growing classification of supply that comes from “websites or mobile apps that have reasonably high quality content and organic audience, [that are] not dependent on ad arbitrage, but create a low quality ad experience.”

Viewability 94

Viewability Media Ad Inventory Audience 94

Monetize More

APRIL 23, 2023

As an example, having a fashion site and showing ads from top finance companies or bathroom cleaner products might not be the right fit for your audience or would it? From font sizes to links, this will all be analyzed by Google to serve your audience the right advertisement automatically. Follow these tips to increase viewability.

Viewability 98

Viewability Ad Exchange Fashion Ad network 98

Martech Series

FEBRUARY 17, 2023

Do more with less Of course it’s not as black-and-white as sticking to your guns and waiting for audiences to engage. And even when an ad is viewable, there’s still a chance it won’t engage the user – depending on a whole host of factors such as time of day, position on screen, creative format, or contextual relevance.

Viewability 87

Viewability Impressions Advertising Brand Awareness 87

Martech

OCTOBER 14, 2021

DoubleVerify, the platform known for supporting ad viewability and brand safety and combatting ad fraud this week launched Custom Contextual targeting for its DV Publisher Suite. With the demise of cookies, more precise contextual advertising is one way to reach relevant audiences without infringing on privacy. Why we care.

Advertising 101

Advertising Viewability Cookies Audience 101

Martech

MARCH 6, 2023

Step 1: Understand your target audience CTV advertising lets you connect with almost any segment and helps you broaden your reach. So, in addition to understanding your target audience, you should consider how others will receive your ads within the viewing group. Consequently, ad placement/timing affects audience retention.

Viewability 98

Viewability Conversion Rate Impressions Conversion 98

Martech Series

JANUARY 9, 2023

Start.io, the leading mobile marketing and audience platform, announced a full implementation of Pixalate Analytics and MRT solutions for prevention of digital ad fraud, specifically in mobile app environments. Marketing Technology News: The Benefits of PR in Modern Day Marketing. ensure that all inventory is legitimate.

Viewability 78

Viewability Impressions MarTech Audience 78

PubMatic

FEBRUARY 1, 2023

Demand-side platforms (DSPs) can help brands and agencies use data to target audiences by automating the purchase of digital ads. By instead applying audience targeting on the sell-side, advertisers can find the inventory they want with greater precision and effectiveness.

Viewability 93

Viewability Demand Side Platform Cookies Impressions 93

Martech Series

FEBRUARY 17, 2023

Livewire and Anzu first partnered in January 2022 in APAC and have helped advertisers across the region leverage in-game advertising to engage with the incredibly diverse gaming audience. and TikTok, to drive brand partnerships forward and connect with the global gaming audience of over 3 billion.

Viewability 84

Viewability Audience MarTech Advertising 84

VideoWeek

OCTOBER 11, 2022

The move marks a significant step for the streaming giant in opening up to outside measurement – BARB says it is the first industry-owned audience currency in the world which Netflix has joined. “We took a big step forward last year when we started reporting audiences to streaming services. .”

Viewability 111

Viewability Audience Conversion Advertising 111

Martech

FEBRUARY 28, 2024

While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. Especially in organizations with a sales-led motion, things have to be viewable on a dashboard within a quarter to satisfy leadership. Now, marketing needs to show ROI quickly.

Marketing 139

Marketing Brand Awareness Viewability Audience 139

Ad Monsters

JANUARY 12, 2024

This means brands will use new measurement abilities to find the audiences they have been missing through linear and selected CTV buys alone, decreasing fragment buying process and increasing their ease of ads management.” However, the challenge lies in ensuring ads align with audience mindsets.

Viewability 111

Viewability Electronics Retail Audience 111

Digiday

DECEMBER 8, 2022

In response, an increasing number of brands are turning to more nuanced audience measurement strategies. Gauging consumer attention with viewability and media quality metrics. Marketers are finding viewability metrics to be some of the most critical elements for measuring consumer attention levels.

Viewability 68

Viewability Cookies Audience ROI 68

MNTN

JUNE 23, 2023

According to eMarketer , this aligns with the increasing trend of consumers gravitating towards streaming platforms, which has prompted advertisers to recognize CTV as an opportune space for engaging with a receptive audience. eMarketer attributes this growth in CTV advertising to a number of factors.

Viewability 98

Viewability Audience Advertising Marketing 98

Martech Series

JUNE 16, 2022

The partnership will leverage DV’s technology and data to help Reddit advertisers ensure campaigns are viewable, seen by real people, served in a brand-safe environment, safe from Fraud/IVT, and appear in the intended geography. ted content environment. We’re excited to partner with DoubleVerify,” said Jen Wong, COO, Reddit. “As

Viewability 74

Viewability Audience Conversion MarTech 74

Martech

MAY 17, 2022

Contextual Targeting Reporting insights into targeting segment performance, specifically focusing on viewability, reach and programmatic dimensions and Contextual Targeting Profiles, which enables clients to bundle all of their desired targeting segments into one profile with a single segment ID for easy activation in their DSP.

Viewability 98

Viewability ROI Cookies MarTech 98