Digiday

JANUARY 11, 2024

After a year of skepticism surrounding esports, Kia — an automobile brand — still believes that competitive gaming is the sports of the future. In recent months, Kia has reinvested in esports, signing sponsorship deals with a slew of teams, influencers and gaming leagues in the space.

AutoMobile 97

AutoMobile Banner Media Marketing 97

Advertising to Baby Boomers

FEBRUARY 26, 2018

We still buy them, we still want to know all about them before we buy them. A few posts ago: 13 December 2017 We’re always sick. … I googled the car and it’s a pretty good car. But the spot tells me nothing about the car. Of course, why would I want to know anything about the car?

AutoMobile 40

AutoMobile Advertising Marketing 40

Martech Series

JUNE 6, 2022

Power Automobile Repair and Warranty Data Sets, Expands Vehicle Quality and Dependability Intelligence. Power , a global leader in data analytics and customer intelligence, announced that it has acquired the data and predictive analytics business of We Predict, the UK-based provider of global automobile service and warranty analytics.

AutoMobile 89

AutoMobile Manufacturing Machine Learning MarTech 89

Digiday

AUGUST 28, 2024

Although car manufacturers such as Tesla have flirted with gaming in the past, the romance between automobiles and video games is reaching new levels in 2024. Last week, Volkswagen announced a partnership with the gaming platform company AirConsole to bring video games into its European vehicles this fall.

AutoMobile 92

AutoMobile Manufacturing Media Marketing 92

Martech Series

OCTOBER 4, 2022

Currently, most of STRADVISION’s sales are generated from ADAS and AV software in the automobile industry. STRADVISION’s sales goal is to introduce SVNet in 50% of the automobiles produced annually within 10 years. Marketing Technology News: Social Wise: Leveraging AI and APIs to Enhance CX on Social Messaging Channels.

AutoMobile 86

AutoMobile MarTech Marketing 86

Martech Series

AUGUST 11, 2022

Momentum CRM, a customer relationship management provider specializing in enabling elite automobile dealerships to maximize sales through proprietary software, customized support, and mentoring, has officially announced its Toyota SmartPath approval.

AutoMobile 89

AutoMobile Retail MarTech Marketing 89

Martech

MAY 24, 2022

It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). VR in the automobile industry. Virtual reality devices enter the automobile market at two junctions— at the planning stage of the vehicle and when the customer is purchasing it.

AutoMobile 138

AutoMobile Marketing Healthcare Manufacturing 138

Digiday

SEPTEMBER 12, 2023

The association, comprised of regional Toyota automobile dealerships, is using social to broaden its messaging beyond San Francisco. Traditionally, Toyota’s dealer association advertising has focused on local marketing, particularly TV ads.

AutoMobile 97

AutoMobile Advertising Media Marketing 97

Seth Godin

JANUARY 16, 2024

The number one variety of beer, music, sporting event, sneaker, jeans, religious practice and automobile is: OTHER. The math is simple: more people are consuming more of everything than ever before, but there are very few hits of real scale. That means that many of us spend our time in niches, not in the center.

AutoMobile 124

AutoMobile 124

More About Advertising

JULY 4, 2019

Britain’s AA (Automobile Association back in the day) could do with a bit of roadside assistance itself as its private equity buyers lumbered it with £2bn or so of debt – as they do. It’s trying hard to improve the quality of the aforementioned assistance and agency adam&eveDDB has signed up the cast of ancient.

AutoMobile 68

AutoMobile Agency Advertising 68

More About Advertising

MAY 15, 2020

This makes you realise how formulaic automobile communication has become these days. It’s hard to pick just one as there are dozens that make me love my job. Aside from the excellence of the idea, the direction, the casting, I love that we don’t actually see the car until the 32-second mark. The one and.

AutoMobile 64

AutoMobile Communications Agency Advertising 64

VideoWeek

OCTOBER 12, 2022

The position will see him develop brand partnerships for film, TV, gaming, automobile and technology clients across e-commerce, media, social and WEB3, the statement said. “As The pair are already working on a campaign for the release of horror survival game The Callisto Protocol.

Agency 105

Agency AutoMobile Entertainment Audience 105

Fuel Lines

AUGUST 1, 2012

I’m either working from a train, plane or automobile, in a diner , in a hotel room or lobby, in an agency’s conference room or empty office. It’s a quiet space that allows me to stay focused on my work. However, when I’m traveling, my work environment changes dramatically and often.

Agency 277

Agency Communications AutoMobile Media 277

More About Advertising

MAY 27, 2019

Agencies across the world should prepare for another kicking if the proposed €33bn merger between Fiat Chrysler Automobiles (FCA) and Renault goes through. Renault also has a partnership arrangement with Nissan (not very happy at the moment) and Mitsubishi. The merger would be 50/50, all in shares.

AutoMobile 58

AutoMobile Agency 58

More About Advertising

NOVEMBER 16, 2022

Campaign reckons the AA (Automobile Association as was) has gone to The Gate, the main creative agency in the MSQ marcoms network. If so it’s quite a coup for the Gate, especially so as the competition included New Commercial Arts and Anomaly London.

AutoMobile 59

AutoMobile Agency Advertising Finance 59

More About Advertising

AUGUST 22, 2022

But now Ogilvy UK has revisited that fertile old “fourth emergency service,” once promoted by the AA (automobile version), with. The giant mobile network has confounded many of us over the year with a smorgasbord of communications that mostly failed to do justice to such a big brand.

AutoMobile 59

AutoMobile Communications Advertising Finance 59

More About Advertising

SEPTEMBER 5, 2022

The UK’s AA (Automobile Association as was) is reviewing its account at adam&eveDDB after eight years. A&E is reportedly not repitching. The agency change hardly comes as a surprise as the AA’s most recent work has singularly lacked A&E’s usual polish, suggesting it has been cobbled together elsewhere.

AutoMobile 59

AutoMobile Agency Advertising Marketing 59

More About Advertising

FEBRUARY 17, 2022

Stellantis owns lots of car brands (some nobody else seems to want) including Groupe PSA’s Peugeot, Citroen and DS Automobiles, Opel and Vauxhall with FCA’s Fiat, Chrysler, Dodge, Ram, Jeep, Abarth, Lancia, and Maserati. One of the jewels in the crown (although it might be in the garage) is Alfa Romeo and Alfa has appointed.

AutoMobile 59

AutoMobile Marketing Advertising Finance 59

More About Advertising

AUGUST 22, 2024

Car advertising, like the automobile industry itself, is having a bit of an identity crisis. It’s caught between the need to push sustainability credentials and appeal to petrolheads, all at the same time. Audi and BBH, not for the first time, have come up with a good solution: focus on branding and quality.

AutoMobile 52

AutoMobile Advertising 52

Digiday

OCTOBER 15, 2024

It’s proven a draw for advertisers that have previously been strangers to basketball, such as dating app Bumble, over-the-counter birth control brand Opill and most recently, automobile lubricant-maker Castrol. The latter has signed up to sponsor the NBA ahead of the 2024-25 men’s season.

AutoMobile 55

AutoMobile Media Marketing Advertising 55

Martech Series

JULY 8, 2022

AIMMO’s booth at the AVTE 2022 featuring the company’s services and technologies was especially popular among European original equipment manufacturers and tier one automobile companies.

Marketing 110

Marketing AutoMobile Machine Learning Manufacturing 110

Aronson Ads

MAY 15, 2023

In fact, automobiles are one of the most commonly promoted products via product placement. The rise of EVs is challenging the status quo — automobiles powered by traditional gas engines — and while many people have purchased hybrids and EVs, there’s still some hesitancy from consumers who aren’t totally sold on the idea of EVs just yet.

Entertainment 80

Entertainment AutoMobile Brand Awareness Media 80

Gods of Advertising

NOVEMBER 26, 2013

Lexus is the luxury arm of Toyota, a famous Japanese company known for making high-quality, reliable automobiles. I’m made sad thinking about the advertiser and its agency and what those meetings must look like. Love of expensive whiskey and illegal ivory aside, since when do the Japanese encourage showing off?

AutoMobile 82

AutoMobile Advertising Agency 82

Martech Series

SEPTEMBER 22, 2022

” With the CTA Standard, electronics compatible with the standard, including iOS and Android mobile devices, TVs and automobiles will be able to support enhanced loudness normalizing systems through Gaudio Lab’s LM1.

AutoMobile 87

AutoMobile Electronics MarTech Media 87

More About Advertising

MAY 13, 2019

DS is Peugeot Citroen’s premium automobile range, and it clearly doesn’t want to be confused with any of the more pedestrian car models. For the new DS 3 Cross-Back, DS and its ad agency — described as “Publicis La Maison x Marcel” — have come up with a campaign that has more in common with.

AutoMobile 49

AutoMobile Agency Advertising 49

Martech

MARCH 29, 2023

The main-stage demonstration featured user engagement with a GM automobile — but it was specific to engagement with a software-driven dashboard component of the automobile. But in a way, that’s the point. Many products these days, from cars to refrigerators to smart homes, have software components.

AutoMobile 111

AutoMobile Conversion Cookies Audience 111

Martech Series

JANUARY 5, 2023

This underlying platform powers an array of new consumer experiences, including Smart Screen, which enables TV owners to receive the benefit of new innovations over the lifetime of the device much like the continuous updates one expects from next generation automobiles that are connected and constantly learning and evolving with more usage data.

Electronics 80

Electronics AutoMobile Machine Learning Healthcare 80

Martech

JANUARY 5, 2022

Thus college degree programs and other high ticket items (some electronics, automobiles, travel, real estate, etc.) can require significant input and agreement from several different people, and that can take plenty of time. Similarities between B2B and B2C.

Real Estate 113

Real Estate AutoMobile Education Electronics 113

More About Advertising

DECEMBER 17, 2018

A Publicis Groupe combo of Starcom and SapientRazorfish has won Fiat Chrysler Automobiles’ media account, said to be the biggest to move in North America this year. Starcom beat incumbent UM and Omnicom’s Hearts & Science to the business.

AutoMobile 45

AutoMobile Agency Media Finance 45

Gods of Advertising

OCTOBER 17, 2016

Using a classic ballad of female empowerment for selling mainstream automobiles to Millennials is not enough to turn the trick. In that regard it’s indisputably memorable. And yet something is the matter. The “creative algebra” doesn’t add up. Showing assorted attractive young people engaging in mildly rebellious behavior isn’t enough either.

AutoMobile 69

AutoMobile Food Advertising 69

InMobi

JULY 14, 2020

Automobiles: Auto consumers expect brands to share values that are similar to their own. Authenticity defined in numbers for Automobile customers: 63% correlation with delivers on promises made in advertising/marketing 58% correlation with proactively solves issues if products/services do not deliver as expected 7.

AutoMobile 52

AutoMobile Marketing Retail Finance 52

AdPulp

FEBRUARY 5, 2018

Fiat Chrysler Automobiles […]. The tone-deaf auto brand ran a Super Bowl commercial featuring an out-of-context voiceover from the estate of Martin Luther King. What the Super Bowl ad failed to include is the part of King’s sermon in which he warns against the dangers of spending too much when buying a car.

AutoMobile 45

AutoMobile 45

All About Advertising Law

JANUARY 13, 2014

On January 9, 2014, the Federal Trade Commission (“FTC”) announced settlements with nine automobile dealers relating to the advertising of auto sales and leases, one of the largest actions taken by the FTC against automobile dealers: [link].

AutoMobile 49

AutoMobile Finance Manufacturing Advertising 49

Martech Series

DECEMBER 29, 2022

For a successful product presentation, Italian luxury automobile manufacturer Ferrari teams up with Fortnite. Following its success in the gaming industry, Ferrari is preparing to further explore the metaverse and create a community of automobile enthusiasts.

Fashion 129

Fashion Pop-Up Food AutoMobile 129

Martech

MARCH 23, 2022

There is also an opportunity for customers to reserve one of the new automobiles, backed by exclusive NFT perks and experiences. This week Acura opened a virtual showroom on the 3D platform Decentraland to promote the 2023 Acura Integra and raise brand awareness among new customers using a multi-tiered NFT strategy.

Fashion 98

Fashion AutoMobile Pop-Up Brand Awareness 98

Gods of Advertising

DECEMBER 29, 2016

“Planes, Trains and Automobiles” felt less like a classic movie than a means to obliterate people. A wound that won’t heal soon, as refugees flood into struggling countries, running away from places that are even worse. Our world has never felt more dangerous and divided than it did in 2016.

AutoMobile 53

AutoMobile 53

AdPulp

MAY 24, 2018

” The work has relevancy for legions of luxury automobile drivers, but it appears to be directed specifically at the carmaker’s internal audiences. Nonfiction filmmaker Henry Corra, and the Corra Films team orchestrated a motivational, branded content campaign for Mercedes-Benz USA, entitled ?”We ”We Play to Win.”

AutoMobile 40

AutoMobile Audience 40