article thumbnail

Kentucky Tourism Ads Tout the Freedom of the Open Road

Adweek

In the post-war boom of the 1950s, Americans developed a serious case of wanderlust, coinciding with a newly ignited love affair with the automobile.

article thumbnail

Rick Astley Recreates His Iconic Music Video for AAA

Adweek

Rick Astley is reprising the classic 1987 music video that has provided fodder for more than a decade's worth of memes as part of a new campaign for insurance brand American Automobile Association (AAA). The British singer appeared in a new 35th anniversary version of the "Never Gonna Give You Up" video that features back-up.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

WeatherTech Celebrates the Doubters in a Super Bowl Rejection Compilation

Adweek

The automobile accessories company knows that a line of vehicle floor mats does not elicit innate consumer emotion, but it has found a way to justify a softer presence in an advertising space riddled. Just in case you forgot that WeatherTech manufactures its products in America, the brand is back with a $7 million reminder.

article thumbnail

Digital Air Strike Selected by Virginia Automobile Dealers Association to Provide Member Dealers with Needed Customer Experience Technology

Martech Series

Digital Air Strike, the leading consumer engagement and customer experience (CX) technology and services company, has been selected by the Virginia Automobile Dealers Association (VADA) to provide needed Customer Experience technology to its dealer body. Marketing Technology News: Solving The Issue of Transparency and Validation: CTV/OTT.

article thumbnail

Podcasting for Ad Agency New Business

Fuel Lines

Unlike consuming content in front of a computer, prospective clients are turning to podcast in record numbers while they are traveling by train, plane or automobile. .” Podcasting: A portable radio on demand, you can choose to listen to whatever, whenever and wherever you would like.

Agency 278
article thumbnail

Innover pour se dépasser : les solutions publicitaires performantes d’Invibes pour les marques automobiles

Exchange Wire

Invibes Advertising (Invibes), leader de l’innovation publicitaire digitale, dévoile ses dernières solutions de pointe conçues exclusivement pour l'industrie automobile. The post Innover pour se dépasser : les solutions publicitaires performantes d’Invibes pour les marques automobiles appeared first on ExchangeWire.com.

article thumbnail

Kia’s League of Legends Championship Series sponsorship demonstrates its long-term outlook toward esports

Digiday

After a year of skepticism surrounding esports, Kia — an automobile brand — still believes that competitive gaming is the sports of the future. In recent months, Kia has reinvested in esports, signing sponsorship deals with a slew of teams, influencers and gaming leagues in the space.