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Kia’s League of Legends Championship Series sponsorship demonstrates its long-term outlook toward esports

Digiday

After a year of skepticism surrounding esports, Kia — an automobile brand — still believes that competitive gaming is the sports of the future. In recent months, Kia has reinvested in esports, signing sponsorship deals with a slew of teams, influencers and gaming leagues in the space. The financial terms of the deal were not made available.

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11 Companies That Are Doing Mobile Advertising Right in 2019

Single Grain

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Conclusion.

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Surveillance Capitalism 2.0: The New Era of Digital Ad Tracking and Privacy

Ad Monsters

VacationsToGo.com banner ad over a photo of a cruise ship that sank in Italy Aflac, a service for employee recruitment and whose mascot is a duck and has a tagline of “We’ve got you under our wing” appeared next to a story about anatidaephobia, a disease where people believe they are being watched by a duck.

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3 Things Weezer Can Teach Us About Effective Media Strategy

Basis

In digital marketing, the first banner ad appeared online , featuring little more than a tease to click—which an astonishing 44% of viewers did. Strap on your horn-rimmed glasses : We’re looking back at two important firsts that occurred in 1994. Know your audience.

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Streaming TV Advertising: Complete Guide for Marketers (2024)

MNTN

Develop your ad creative : Create compelling and platform-appropriate ads, whether they’re video, audio, or banners, that resonate with your target audience. streamers who are currently looking to purchase an automobile). This ensures that everyone who sees the ad within the campaign has a high potential to convert.

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How Auto Brands Can Win With Mobile

InMobi

Content drives traffic: A study by Millennial Media has found that nearly one-quarter of consumers who keep up with auto info (21 percent) read automobile content daily. As with other industries, auto companies need to focus on the following components to drive customer acquisition, strengthen relationships and achieve brand differentiation.

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Why Savvy Marketers Advertise in Mobile Apps

InMobi

3) Lots of Ad Formats at Your Disposal Beyond Display Ads and Banner Ads Traditional ad formats like display ads and banners definitely have their place. Even the automobile industry is getting in on the app action. After all, they’re easy to insert and are not disruptive.