Kia’s League of Legends Championship Series sponsorship demonstrates its long-term outlook toward esports
Digiday
JANUARY 11, 2024
After a year of skepticism surrounding esports, Kia — an automobile brand — still believes that competitive gaming is the sports of the future. In recent months, Kia has reinvested in esports, signing sponsorship deals with a slew of teams, influencers and gaming leagues in the space. The financial terms of the deal were not made available.
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