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11 Companies That Are Doing Mobile Advertising Right in 2019

Single Grain

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

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Surveillance Capitalism 2.0: The New Era of Digital Ad Tracking and Privacy

Ad Monsters

The Rise of the New Tracking Cookie In the early days of digital advertising, nearly all ads were contextual; Google AdSense assessed web page content and if it matched the topic of an ad creative, Google would fill the impression.

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How Auto Brands Can Win With Mobile

InMobi

Content drives traffic: A study by Millennial Media has found that nearly one-quarter of consumers who keep up with auto info (21 percent) read automobile content daily. As with other industries, auto companies need to focus on the following components to drive customer acquisition, strengthen relationships and achieve brand differentiation.

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Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

Such ads can also appear as a pre-roll for clips hosted on distribution partners of Hulu or as companion banners. For instance, if an automobile advertiser offers the user a choice between a truck, SUV or Coupe, and the user chooses SUV, then, SUV-related ads are shown during the show. There are two types of branded slate ads: .