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Digiday
JANUARY 11, 2024
After a year of skepticism surrounding esports, Kia — an automobile brand — still believes that competitive gaming is the sports of the future. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. The financial terms of the deal were not made available.
MNTN
FEBRUARY 20, 2024
Benefits of Streaming TV Ads Streaming TV advertising offers several distinct advantages making it an absolute must for marketers, including: Precise Targeting : Streaming advertising uses sophisticated data analytics to specifically target demographics, interests, and behaviors, thereby making the ads more relevant and effective for each viewer.
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Basis
MAY 16, 2023
In digital marketing, the first banner ad appeared online , featuring little more than a tease to click—which an astonishing 44% of viewers did. Strap on your horn-rimmed glasses : We’re looking back at two important firsts that occurred in 1994. Know your audience.
Single Grain
JULY 31, 2019
Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. UPDATED FOR 2019! Get A Free Consultation.
Ad Monsters
JUNE 7, 2024
VacationsToGo.com banner ad over a photo of a cruise ship that sank in Italy Aflac, a service for employee recruitment and whose mascot is a duck and has a tagline of “We’ve got you under our wing” appeared next to a story about anatidaephobia, a disease where people believe they are being watched by a duck. By the mid-2000s, Web 2.0
InMobi
JANUARY 10, 2019
The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. That’s why the in-app advertising market is red hot right now. Too often, marketers rely on historical data when running and optimizing ad campaigns. These are far from the only creative options too.
InMobi
JULY 15, 2019
It's not performance marketing vs. brand marketing. It's brand marketing + performance marketing. In the world of mobile advertising, it’s historically been seen as performance marketing vs. brand marketing, with both camps as polar opposites of one another. But is this really the best approach?
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