Digiday

JANUARY 11, 2024

After a year of skepticism surrounding esports, Kia — an automobile brand — still believes that competitive gaming is the sports of the future. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. The financial terms of the deal were not made available.

AutoMobile 97

AutoMobile Banner Media Marketing 97

Basis

MAY 16, 2023

In digital marketing, the first banner ad appeared online , featuring little more than a tease to click—which an astonishing 44% of viewers did. The post 3 Things Weezer Can Teach Us About Effective Media Strategy appeared first on Basis Technologies. Know your audience. Don’t want to keep fishin’ for digital advertising insights?

Media 91

Media AutoMobile CPC CPA 91

Single Grain

JULY 31, 2019

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Ad Monsters

JUNE 7, 2024

VacationsToGo.com banner ad over a photo of a cruise ship that sank in Italy Aflac, a service for employee recruitment and whose mascot is a duck and has a tagline of “We’ve got you under our wing” appeared next to a story about anatidaephobia, a disease where people believe they are being watched by a duck. By the mid-2000s, Web 2.0

Cookies 105

Cookies Ad Tech AutoMobile Healthcare 105

InMobi

APRIL 18, 2013

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile. Smartphones have become the prime source of information among car shoppers.

AutoMobile 52

AutoMobile Rich Media Geo targeting Mobile Ads 52

InMobi

JANUARY 10, 2019

As the number of cord-cutters and cord-nevers rises and as apps become more critical to media, expect app usage to rise even further. 3) Lots of Ad Formats at Your Disposal Beyond Display Ads and Banner Ads Traditional ad formats like display ads and banners definitely have their place. In the U.S.,

Advertising 52

Advertising Marketing Mobile Ads Banner 52

Single Grain

AUGUST 3, 2021

You can run Hulu ads with roughly the same budget you use for your social media or Google Ads campaign. Such ads can also appear as a pre-roll for clips hosted on distribution partners of Hulu or as companion banners. Therefore, you can enjoy the power of TV ads on the budget of social media ads. And it's on a big TV screen!

Advertising 59

Advertising Video Ads Audience Impressions 59