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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. Metrics B2C automation success hinges on metrics like conversion rates, click-through rates and even email open rates for some marketers.

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10 Best Facebook Advertising Strategies to Drive More Revenue

Single Grain

By making the buying process easier, you can increase conversion rates. Including a one-to-one conversational format in your regular ads is a fresh approach to engaging potential buyers and improves the scope of generating leads. Volkswagen, a leading automobile company, used Facebook messenger for marketing their ID.3