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Digital Air Strike Selected by Virginia Automobile Dealers Association to Provide Member Dealers with Needed Customer Experience Technology

Martech Series

Digital Air Strike, the leading consumer engagement and customer experience (CX) technology and services company, has been selected by the Virginia Automobile Dealers Association (VADA) to provide needed Customer Experience technology to its dealer body. Their solutions are driven to improve sales, communication, and customer service.

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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

Just like the introduction of the assembly line radically increased the speed and efficiency of automobile production, AI can potentially increase the speed and efficiency of producing marketing outputs. What do we gain if each test and budget adjustment has to route through management for approval?

Marketing 126
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10 Tips to Supercharge Your Energy for Ad Agency New Business

Fuel Lines

I’m either working from a train, plane or automobile, in a diner , in a hotel room or lobby, in an agency’s conference room or empty office. You need a plan and tools to manage the constant bombardment of communications. Ike Pigott is a veteran communicator in television news and now as a spokesman for Alabama Power.

Agency 277
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Sid Lee Paris’ Stephane Soussan: my MAA blast from the past – Peugeot ‘Elephant Sits on Car’

More About Advertising

This makes you realise how formulaic automobile communication has become these days. It’s hard to pick just one as there are dozens that make me love my job. Aside from the excellence of the idea, the direction, the casting, I love that we don’t actually see the car until the 32-second mark. The one and.

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Vodafone rings alarm bells in new Ogilvy campaign

More About Advertising

The giant mobile network has confounded many of us over the year with a smorgasbord of communications that mostly failed to do justice to such a big brand. But now Ogilvy UK has revisited that fertile old “fourth emergency service,” once promoted by the AA (automobile version), with.

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Metaverse and B2C Brands: 2022 Highlights

Martech Series

The word “metaverse” was first used by Neal Stephenson in his 1992 novel “Snow Crash,” which described a setting where people may use virtual reality headsets to communicate in the digital game world and where the second life had operated for a few decades.

Fashion 129
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Innovation vs. rebranding: How to choose the best change for your business

Martech

Others include: The automobile. Instead, they should focus on communicating those intentions clearly and concisely. Once you’ve uncovered a brand innovation, it needs to be communicated in a way that your customers understand. .” It’s the idea of creating value by bringing new ideas to life. The assembly line.