Martech Series

SEPTEMBER 28, 2022

In that spirit, let’s look at the automobile industry to see what we can learn. This is because everybody counts their impression differently and may send back the signal about the viewed impression at various times, significantly skewing the measurement on your side.

MarTech 88

MarTech Manufacturing AutoMobile Impressions 88

Martech

NOVEMBER 18, 2022

Others include: The automobile. Instead, they should focus on communicating those intentions clearly and concisely. Once you’ve uncovered a brand innovation, it needs to be communicated in a way that your customers understand. Marketing must lead and not just impress internal stakeholders. The assembly line. The airplane.

Communications 120

Communications Real Estate AutoMobile Marketing 120

InMobi

DECEMBER 14, 2022

With 'out-of-the-box' campaigns that impressed smartphone users and the esteemed jury, InMobi secured seven wins at the Mob-Ex Awards 2022, held in Singapore. For Kia, a leader in the automobile space, InMobi crafted an immersive experience with interactive voice ads, fetching a Gold at IDA 2022. Know more here.

Ad Tech 52

Ad Tech Communications Brand Awareness AutoMobile 52

Single Grain

JUNE 5, 2023

You can also run your advertisements using the CPM (cost per thousand impressions) model. It involves communicating directly with the audience through text, images, and videos. It is clear that Slack is an office management and communication tool that can help save time spent during meetings.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Single Grain

AUGUST 3, 2021

For instance, if an automobile advertiser offers the user a choice between a truck, SUV or Coupe, and the user chooses SUV, then, SUV-related ads are shown during the show. If you are making a 15-second video, make it humorous because funny videos leave a lasting impression in viewers' minds, and they are more likely to remember your brand.

Advertising 59

Advertising Video Ads Audience Impressions 59