Martech

JULY 19, 2024

Just like the introduction of the assembly line radically increased the speed and efficiency of automobile production, AI can potentially increase the speed and efficiency of producing marketing outputs. What do we gain if each test and budget adjustment has to route through management for approval? How do they do it?

Marketing 125

Marketing Manufacturing AutoMobile Machine Learning 125

Martech Series

AUGUST 18, 2022

Digital Air Strike, the leading consumer engagement and customer experience (CX) technology and services company, has been selected by the Virginia Automobile Dealers Association (VADA) to provide needed Customer Experience technology to its dealer body. Their solutions are driven to improve sales, communication, and customer service.

AutoMobile 91

AutoMobile Communications ROI MarTech 91

Martech

NOVEMBER 18, 2022

Others include: The automobile. However, you may not see the ROI you want from those efforts. Instead, they should focus on communicating those intentions clearly and concisely. Once you’ve uncovered a brand innovation, it needs to be communicated in a way that your customers understand. The assembly line. The airplane.

Communications 121

Communications Real Estate AutoMobile Marketing 121

Single Grain

JUNE 5, 2023

2) Create Enticing Ad Copy Ad copy is the key content that excites and convinces potential buyers to increase your website traffic, conversions, profitability, and ROI. It involves communicating directly with the audience through text, images, and videos. This is a highly effective way to improve your ROI.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

InMobi

JULY 13, 2020

This is a guest blog written by Reena Mishra, Senior Partner Sales Executive, Microsoft Search Advertising Purpose Begins With Trust: The ROI Of Creating Trust In the current climate, customers believe that brands they choose to engage with must reflect their values.

Marketing 52

Marketing AutoMobile Search Advertising Retail 52

InMobi

DECEMBER 14, 2022

Lifebuoy partnered with InMobi to target the end audience with personalized video communication about the importance of hand hygiene, with the campaign being recognized with a Bronze at FOMA 2022. For Kia, a leader in the automobile space, InMobi crafted an immersive experience with interactive voice ads, fetching a Gold at IDA 2022.

Ad Tech 52

Ad Tech Communications Brand Awareness AutoMobile 52

Single Grain

AUGUST 3, 2021

For instance, if an automobile advertiser offers the user a choice between a truck, SUV or Coupe, and the user chooses SUV, then, SUV-related ads are shown during the show. Use a voice-over to communicate information about your brand. Ad selector lets the advertiser offer users 2-3 options. 5) Binge Ads.

Advertising 59

Advertising Video Ads Audience Impressions 59