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Entertainment Media’s Impact on Electric Vehicles Through Strategic Product Placement

Aronson Ads

This isn’t necessarily a bad thing, though; product placement drives awareness, which is the first step with other marketing efforts to capitalize on the established awareness to drive consideration, much like an assisted conversion. In fact, automobiles are one of the most commonly promoted products via product placement.

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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

Just like the introduction of the assembly line radically increased the speed and efficiency of automobile production, AI can potentially increase the speed and efficiency of producing marketing outputs. What do we gain if each test and budget adjustment has to route through management for approval? Are you getting the most from your stack?

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Marketing with Purpose: Driving Trust, Love and Loyalty

InMobi

Trust is at the heart of Purchase Consideration Understandably, consumers are willing to start a conversation with brands they only trust. Automobiles: Auto consumers expect brands to share values that are similar to their own. The research shows that 85% of consumers will only consider a brand they trust.

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. Metrics B2C automation success hinges on metrics like conversion rates, click-through rates and even email open rates for some marketers.

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It’s time to prioritize customer experience in B2B

Martech

Today’s customers want quick answers, personalized experiences, and zero redundant conversations. They want to avoid repetitive conversations You can probably remember a time when you’ve had to repeat your information three or four times as you got handed from request form to a bot to a rep (and then to another rep…).

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3 Things Weezer Can Teach Us About Effective Media Strategy

Basis

Where I come from isn't all that great / My automobile is a piece of crap My fashion sense is a little wack / And my friends are just as screwy as me I didn't go to boarding schools / Preppy girls never looked at me Why should they? If you listen carefully, these considerations might just put you in a perfect situation for success.

Media 73
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Digital Turbine Wins 6 Awards, Including the Prestigious “Network of the Year” at MMA Smarties MENA

Ad Colony

Its mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement Join the Conversation. Which one is your favorite campaign? Let us know by tweeting @AdColony.