Martech

MAY 24, 2024

High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. Metrics B2C automation success hinges on metrics like conversion rates, click-through rates and even email open rates for some marketers.

A/B Testing 110

A/B Testing Marketing Machine Learning Retail 110

Single Grain

JUNE 5, 2023

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. By making the buying process easier, you can increase conversion rates. To boost conversions, include a single, clear, and direct CTA button. Advertising on Facebook is similar to Google Ads.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

InMobi

JUNE 25, 2020

Owing to lower conversion rates and interests for most of the non-essential businesses, marketers should focus a lot more on retention as acquisition might be difficult/ineffective for some time. Today’s digital-first consumer is looking to strike meaningful conversations and build authentic connections.

Marketing 52

Marketing Communications AutoMobile Non-Profit 52