Martech

JULY 19, 2024

Just like the introduction of the assembly line radically increased the speed and efficiency of automobile production, AI can potentially increase the speed and efficiency of producing marketing outputs. Machine learning can continually optimize campaigns, taking advantage of always-on feedback loops.

Marketing 124

Marketing Manufacturing AutoMobile Machine Learning 124

Martech

MAY 24, 2024

High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. Metrics B2C automation success hinges on metrics like conversion rates, click-through rates and even email open rates for some marketers.

A/B Testing 110

A/B Testing Marketing Machine Learning Retail 110

InMobi

JUNE 12, 2020

For example, an automobile manufacturer might see value in targeting the household while fashion apparel brands are looking for targeting a specific audience in the age group of 25 to 40-years. Essentially, the household is often the central focus for items purchased by multiple members of a residence and the individual for impulse shopping.

Marketing 52

Marketing AutoMobile Conversion Machine Learning 52