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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

Just like the introduction of the assembly line radically increased the speed and efficiency of automobile production, AI can potentially increase the speed and efficiency of producing marketing outputs. What do we gain if each test and budget adjustment has to route through management for approval? Are you getting the most from your stack?

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11 Companies That Are Doing Mobile Advertising Right in 2019

Single Grain

With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI.

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10 Best Facebook Advertising Strategies to Drive More Revenue

Single Grain

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. By making the buying process easier, you can increase conversion rates. To boost conversions, include a single, clear, and direct CTA button. Advertising on Facebook is similar to Google Ads.

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Innovation vs. rebranding: How to choose the best change for your business

Martech

Others include: The automobile. However, you may not see the ROI you want from those efforts. The rebranding process must be prepared with milestones and a timeline, including the branded asset conversion plan. .” It’s the idea of creating value by bringing new ideas to life. The assembly line. The airplane.

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Purpose Driven Marketing: The Way Ahead for Brands and Marketers

InMobi

This is a guest blog written by Reena Mishra, Senior Partner Sales Executive, Microsoft Search Advertising Purpose Begins With Trust: The ROI Of Creating Trust In the current climate, customers believe that brands they choose to engage with must reflect their values.

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Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

For instance, if an automobile advertiser offers the user a choice between a truck, SUV or Coupe, and the user chooses SUV, then, SUV-related ads are shown during the show. But GatewayGo is an action-oriented ad placement option where the brands get a chance to shift conversion goals from streaming TV to mobile devices. 5) Binge Ads.

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Marketing in the 'New Normal:' How Asia-Pacific is Gearing Up – Part I

InMobi

As media budgets will be back, there will be a demand for High Scale & ROI platforms. Digital marketers should build advertising strategies that will give the maximum ROI and loyal users.  Today’s digital-first consumer is looking to strike meaningful conversations and build authentic connections.