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Dinesen, CEO of Digiseg, delves into the privacy dilemma as cookie deprecation raises new concerns about consumer expectations. In the introduction of this series , I raised the concern that the targeting, measurement and attributions arising in the wake of cookie deprecation won’t meet the consumer’s expectations of privacy.
In that spirit, let’s look at the automobile industry to see what we can learn. Today a sustainable transition to the post-cookie/post-MAID environment is driving a growing number of sales, but what will drive it tomorrow? In the early days, auto manufacturers had to build cars from scratch.
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