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The Promise of Low-Code Approach for MarTech Product Teams

Martech Series

The latest Scott Brinker MarTech Lumascape shows the list of technologies surged to almost 10,000 logos, up 24% from 2020. This MarTech proliferation breeds complexity as emerging products need to support the increasing amount of modules and integrations with other platforms. The Next Stage in MarTech Software Development.

MarTech 88
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Adobe’s roadmap for B2B, CDP and product analytics

Martech

Third-party data that isn’t from cookies Despite widespread adoption of CDPs, many businesses are not yet ready to give up on DMPs, the solutions that deliver large quantities of third-party data and thus support new customer acquisition. ” But it’s not a use case that can make up for the loss of third-party cookies.