AutoMobile Education MarTech 
Martech
JULY 19, 2024
The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback. When marketers approve that strategy, AI executes it.
Martech
MAY 24, 2022
It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). VR in the automobile industry. Virtual reality devices enter the automobile market at two junctions— at the planning stage of the vehicle and when the customer is purchasing it.
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Martech
JANUARY 5, 2022
I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. Martech maestros keep a strategic view over the entire tech stack. Similarities between B2B and B2C.
Martech
MAY 24, 2024
High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. Post-purchase upsell with educational content Let’s say you purchase a bicycle from a retailer. Depending on the model, this can be a high-end or moderately sized purchase.
Martech Series
MARCH 3, 2023
Marketing Technology News: MarTech Interview With Jessica Gilmartin, Chief Marketing Officer at Calendly The Good ChatGPT can simplify and reduce research time. Marketing Technology News: If Customer Data Platforms Only Had a Brain Causing the Reeducation of Education In academia, ChatGPT is changing education.
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