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FTC Sweep of Consumer Lending Ads

All About Advertising Law

On January 9, 2014, the Federal Trade Commission (“FTC”) announced settlements with nine automobile dealers relating to the advertising of auto sales and leases, one of the largest actions taken by the FTC against automobile dealers: [link].

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Not all B2B and B2C categorizations are alike

Martech

Despite the great value, a prospective student likely needs to consult with a partner or employer to discuss finances — let alone make arrangements for lifestyle factors like childcare, as a student has to commit significant amounts of time over several years.

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The Gate tipped to win AA account

More About Advertising

Campaign reckons the AA (Automobile Association as was) has gone to The Gate, the main creative agency in the MSQ marcoms network. If so it’s quite a coup for the Gate, especially so as the competition included New Commercial Arts and Anomaly London.

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Vodafone rings alarm bells in new Ogilvy campaign

More About Advertising

But now Ogilvy UK has revisited that fertile old “fourth emergency service,” once promoted by the AA (automobile version), with. The giant mobile network has confounded many of us over the year with a smorgasbord of communications that mostly failed to do justice to such a big brand.

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AA reviews flagship account from adam&eveDDB

More About Advertising

The UK’s AA (Automobile Association as was) is reviewing its account at adam&eveDDB after eight years. A&E is reportedly not repitching. The agency change hardly comes as a surprise as the AA’s most recent work has singularly lacked A&E’s usual polish, suggesting it has been cobbled together elsewhere.

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Havas Milan lands Alfa Romeo creative as it takes on premium electric car market

More About Advertising

Stellantis owns lots of car brands (some nobody else seems to want) including Groupe PSA’s Peugeot, Citroen and DS Automobiles, Opel and Vauxhall with FCA’s Fiat, Chrysler, Dodge, Ram, Jeep, Abarth, Lancia, and Maserati. One of the jewels in the crown (although it might be in the garage) is Alfa Romeo and Alfa has appointed.

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Marketing with Purpose: Driving Trust, Love and Loyalty

InMobi

Automobiles: Auto consumers expect brands to share values that are similar to their own. Authenticity defined in numbers for Automobile customers: 63% correlation with delivers on promises made in advertising/marketing 58% correlation with proactively solves issues if products/services do not deliver as expected 7.