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I’m going to start the year with a controversial prediction: we are at the beginning of a massive wave of growth in martech. I assume that’s a controversial claim because most people think this is going to be a rough year for the martech industry. 2023 is going to be a rough year for many martech firms.
While I believe that the B2B and B2C categories have utility, I’m not sure how useful they are for my experience as a martech maestro. Thus college degree programs and other high ticket items (some electronics, automobiles, travel, real estate, etc.) Martech maestros keep a strategic view over the entire tech stack.
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