Martech
MAY 24, 2022
As consumers access more advanced technology, old marketing strategies fail to impress them. It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). VR in the automobile industry. Modern VR, however, is still in its infancy.
Martech Series
JULY 8, 2022
The global companies in attendance were impressed with the ability of AIMMO’s smart labeling technology to boost work efficiency and quality.
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Martech
FEBRUARY 8, 2023
But while AI-generated selfies are certainly intriguing and fun, they quickly became quaint compared to the new AI-driven, internet-searching, info-generating answer engine that is ChatGPT , the most impressive and heralded of this first generation of AI-generated, conversation-driven, language-based technology.
Martech Series
SEPTEMBER 28, 2022
In that spirit, let’s look at the automobile industry to see what we can learn. This is because everybody counts their impression differently and may send back the signal about the viewed impression at various times, significantly skewing the measurement on your side.
Ad Monsters
JUNE 7, 2024
The Rise of the New Tracking Cookie In the early days of digital advertising, nearly all ads were contextual; Google AdSense assessed web page content and if it matched the topic of an ad creative, Google would fill the impression.
InMobi
APRIL 18, 2016
At InMobi, we deliver 200 Billion ad impressions a month. By processing and studying the data signals accompanying each impression over the last six months, we get a peek into the consumers at the other end of the 1.2 trillion impressions. Men are loyal to brands while women are loyal to good service.
InMobi
APRIL 18, 2013
Content drives traffic: A study by Millennial Media has found that nearly one-quarter of consumers who keep up with auto info (21 percent) read automobile content daily. As with other industries, auto companies need to focus on the following components to drive customer acquisition, strengthen relationships and achieve brand differentiation.
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