article thumbnail

Why we care about AR and VR: A guide for marketers

Martech

As consumers access more advanced technology, old marketing strategies fail to impress them. It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). VR in the automobile industry. Modern VR, however, is still in its infancy.

article thumbnail

‘AI Data Company’ AIMMO Positions to Serve US and European Markets

Martech Series

The global companies in attendance were impressed with the ability of AIMMO’s smart labeling technology to boost work efficiency and quality.

Marketing 110
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Does ChatGPT pose an existential threat to marketers?

Martech

But while AI-generated selfies are certainly intriguing and fun, they quickly became quaint compared to the new AI-driven, internet-searching, info-generating answer engine that is ChatGPT , the most impressive and heralded of this first generation of AI-generated, conversation-driven, language-based technology.

Marketing 126
article thumbnail

The Promise of Low-Code Approach for MarTech Product Teams

Martech Series

In that spirit, let’s look at the automobile industry to see what we can learn. This is because everybody counts their impression differently and may send back the signal about the viewed impression at various times, significantly skewing the measurement on your side.

MarTech 88
article thumbnail

Surveillance Capitalism 2.0: The New Era of Digital Ad Tracking and Privacy

Ad Monsters

The Rise of the New Tracking Cookie In the early days of digital advertising, nearly all ads were contextual; Google AdSense assessed web page content and if it matched the topic of an ad creative, Google would fill the impression.

Cookies 98
article thumbnail

Innovation vs. rebranding: How to choose the best change for your business

Martech

Others include: The automobile. Marketing must lead and not just impress internal stakeholders. .” It’s the idea of creating value by bringing new ideas to life. The introduction of the smartphone and the tablet computer are good examples of innovation at work. The assembly line. The airplane. Electric vehicles.

article thumbnail

How Auto Brands Can Win With Mobile

InMobi

Content drives traffic: A study by Millennial Media has found that nearly one-quarter of consumers who keep up with auto info (21 percent) read automobile content daily. As with other industries, auto companies need to focus on the following components to drive customer acquisition, strengthen relationships and achieve brand differentiation.