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The Promise of Low-Code Approach for MarTech Product Teams

Martech Series

The latest Scott Brinker MarTech Lumascape shows the list of technologies surged to almost 10,000 logos, up 24% from 2020. This MarTech proliferation breeds complexity as emerging products need to support the increasing amount of modules and integrations with other platforms. The Next Stage in MarTech Software Development.

MarTech 88
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‘AI Data Company’ AIMMO Positions to Serve US and European Markets

Martech Series

The global companies in attendance were impressed with the ability of AIMMO’s smart labeling technology to boost work efficiency and quality. ” Marketing Technology News: MarTech Interview with Justin Withers, Senior Vice President of Marketing and Product Strategy at ZoomInfo.

Marketing 110
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Why we care about AR and VR: A guide for marketers

Martech

As consumers access more advanced technology, old marketing strategies fail to impress them. It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). VR in the automobile industry. Modern VR, however, is still in its infancy.

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Does ChatGPT pose an existential threat to marketers?

Martech

Welcome to my first column for MarTech, where I will immediately and publicly admit I’m suffering through an existential crisis that began on November 30, 2022… A full-blown, real-life, mind-bending, core-gripping conundrum, the kind that causes a person to immediately reposition or curl up in the fetal position. In your inbox.

Marketing 114
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Innovation vs. rebranding: How to choose the best change for your business

Martech

Others include: The automobile. Get MarTech! Marketing must lead and not just impress internal stakeholders. The post Innovation vs. rebranding: How to choose the best change for your business appeared first on MarTech. .” It’s the idea of creating value by bringing new ideas to life. The assembly line.