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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

Just like the introduction of the assembly line radically increased the speed and efficiency of automobile production, AI can potentially increase the speed and efficiency of producing marketing outputs. Machine learning can continually optimize campaigns, taking advantage of always-on feedback loops.

Marketing 126
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J.D. Power Acquires We Predict Data and Predictive Analytics Business

Martech Series

Power Automobile Repair and Warranty Data Sets, Expands Vehicle Quality and Dependability Intelligence. Power , a global leader in data analytics and customer intelligence, announced that it has acquired the data and predictive analytics business of We Predict, the UK-based provider of global automobile service and warranty analytics.

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‘AI Data Company’ AIMMO Positions to Serve US and European Markets

Martech Series

AIMMO also drew attention for its Machine Learning Model Operationalization Management Team, which is dedicated to providing ongoing technical support, and for its customizable services that can be tailored to individual projects to produce optimal results.

Marketing 110
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Samba TV & TCL Announce Research and Development Partnership to Build Next Generation of AI Powered Smart TVs

Martech Series

The newly-announced partnership will lead to the development and deployment of advanced artificial intelligence (AI) and content analytics to TCL TVs and make features of Samba AI, a suite of advanced AI and machine learning (ML) technologies available worldwide.

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. Insider Insider offers a powerful platform with a focus on deep customer personalization using AI and machine learning.

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2023 will be a chaotic year for martech, yet the start of a massive wave of growth

Chief Martech

Now, individual generations of transportation technologies — steam engines, airplanes, petro-fueled automobiles, electric cars, etc. Transportation technology overall has continued to evolve for hundreds of years. have all followed S-curves. But to mangle Walt Whitman, the powerful play goes on, while each S-curve contributes a verse.

MarTech 136
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Marketing in the 'New Normal' needs Innovation; Cross-device Identity Graphs can help!

InMobi

For example, an automobile manufacturer might see value in targeting the household while fashion apparel brands are looking for targeting a specific audience in the age group of 25 to 40-years. Essentially, the household is often the central focus for items purchased by multiple members of a residence and the individual for impulse shopping.