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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

Just like the introduction of the assembly line radically increased the speed and efficiency of automobile production, AI can potentially increase the speed and efficiency of producing marketing outputs. Machine learning can continually optimize campaigns, taking advantage of always-on feedback loops. Processing.

Marketing 124
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2023 will be a chaotic year for martech, yet the start of a massive wave of growth

Chief Martech

I’m going to start the year with a controversial prediction: we are at the beginning of a massive wave of growth in martech. I assume that’s a controversial claim because most people think this is going to be a rough year for the martech industry. 2023 is going to be a rough year for many martech firms.

MarTech 136
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J.D. Power Acquires We Predict Data and Predictive Analytics Business

Martech Series

Power Automobile Repair and Warranty Data Sets, Expands Vehicle Quality and Dependability Intelligence. Power , a global leader in data analytics and customer intelligence, announced that it has acquired the data and predictive analytics business of We Predict, the UK-based provider of global automobile service and warranty analytics.

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‘AI Data Company’ AIMMO Positions to Serve US and European Markets

Martech Series

AIMMO also drew attention for its Machine Learning Model Operationalization Management Team, which is dedicated to providing ongoing technical support, and for its customizable services that can be tailored to individual projects to produce optimal results.

Marketing 110
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Samba TV & TCL Announce Research and Development Partnership to Build Next Generation of AI Powered Smart TVs

Martech Series

The newly-announced partnership will lead to the development and deployment of advanced artificial intelligence (AI) and content analytics to TCL TVs and make features of Samba AI, a suite of advanced AI and machine learning (ML) technologies available worldwide.

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. Software for B2C marketing automation There are a number of marketing automation platforms available to marketers, including applications from all of the big names in martech.