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Just like the introduction of the assembly line radically increased the speed and efficiency of automobile production, AI can potentially increase the speed and efficiency of producing marketing outputs. Machinelearning can continually optimize campaigns, taking advantage of always-on feedback loops. Processing.
I’m going to start the year with a controversial prediction: we are at the beginning of a massive wave of growth in martech. I assume that’s a controversial claim because most people think this is going to be a rough year for the martech industry. 2023 is going to be a rough year for many martech firms.
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