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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

Over the course of 150 years, manufacturing evolved from relying on skilled artisans and craftsmen to automated, computer-driven, flexible manufacturing systems. Take our brief 2024 MarTech Replacement Survey For example, MasterCard’s Digital Engine analyzes billions of online conversations to spot new micro-trends. Processing.

Marketing 124
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J.D. Power Acquires We Predict Data and Predictive Analytics Business

Martech Series

Power Automobile Repair and Warranty Data Sets, Expands Vehicle Quality and Dependability Intelligence. Power , a global leader in data analytics and customer intelligence, announced that it has acquired the data and predictive analytics business of We Predict, the UK-based provider of global automobile service and warranty analytics.

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The Promise of Low-Code Approach for MarTech Product Teams

Martech Series

The latest Scott Brinker MarTech Lumascape shows the list of technologies surged to almost 10,000 logos, up 24% from 2020. This MarTech proliferation breeds complexity as emerging products need to support the increasing amount of modules and integrations with other platforms. The Next Stage in MarTech Software Development.

MarTech 88
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‘AI Data Company’ AIMMO Positions to Serve US and European Markets

Martech Series

AIMMO’s booth at the AVTE 2022 featuring the company’s services and technologies was especially popular among European original equipment manufacturers and tier one automobile companies. The post ‘AI Data Company’ AIMMO Positions to Serve US and European Markets appeared first on MarTech Series.

Marketing 110
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Why we care about AR and VR: A guide for marketers

Martech

It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later). VR in the automobile industry. Virtual reality devices enter the automobile market at two junctions— at the planning stage of the vehicle and when the customer is purchasing it.

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Metaverse and B2C Brands: 2022 Highlights

Martech Series

Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren. For a successful product presentation, Italian luxury automobile manufacturer Ferrari teams up with Fortnite. The post Metaverse and B2C Brands: 2022 Highlights appeared first on MarTech Series.

Fashion 129
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Innovation vs. rebranding: How to choose the best change for your business

Martech

Others include: The automobile. Be prepared for a full rollout and have manufacturing facilities, distributors, suppliers and other partners in place well before your go-live date. Get MarTech! The post Innovation vs. rebranding: How to choose the best change for your business appeared first on MarTech. The airplane.