Martech Series

OCTOBER 4, 2022

Marketing Technology News: MarTech Interview with Ivan Ostojic, Chief Business Officer at Infobip. According to McKinsey & Company1, the automotive software market size of $34 billion in 2020 is expected to grow by 9% every year to reach $84 billion in 2030. We are very excited for the future and a new era at STRADVISION.”

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AutoMobile MarTech Marketing 86

Digiday

AUGUST 28, 2024

Although car manufacturers such as Tesla have flirted with gaming in the past, the romance between automobiles and video games is reaching new levels in 2024. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. And on Aug. Continue reading this article on digiday.com.

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AutoMobile Manufacturing Media Marketing 91

Martech Series

JUNE 6, 2022

Power Automobile Repair and Warranty Data Sets, Expands Vehicle Quality and Dependability Intelligence. Power , a global leader in data analytics and customer intelligence, announced that it has acquired the data and predictive analytics business of We Predict, the UK-based provider of global automobile service and warranty analytics. “By

AutoMobile 89

AutoMobile Manufacturing Machine Learning MarTech 89

Digiday

SEPTEMBER 12, 2023

The association, comprised of regional Toyota automobile dealerships, is using social to broaden its messaging beyond San Francisco. Traditionally, Toyota’s dealer association advertising has focused on local marketing, particularly TV ads. Continue reading this article on digiday.com.

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AutoMobile Advertising Media Marketing 97

Martech

FEBRUARY 8, 2023

I imagine that most marketers have been feeling the same since that fateful day when OpenAI released ChatGPT and we went from imagining what AI could do to seeing what it will do, to and for our profession. I don’t think it will replace us marketers, strategists, planners or creatives in the immediate future.

Marketing 116

Marketing AutoMobile Impressions MarTech 116

Martech Series

AUGUST 11, 2022

Momentum CRM, a customer relationship management provider specializing in enabling elite automobile dealerships to maximize sales through proprietary software, customized support, and mentoring, has officially announced its Toyota SmartPath approval. “The seismic shift represented by SmartPath is incredibly exciting. .”

AutoMobile 89

AutoMobile Retail MarTech Marketing 89

Advertising to Baby Boomers

FEBRUARY 26, 2018

All I need to know is that it has healing powers … I won’t take you on a whirlwind of moldy posts about cars and advertising and the 50+ market. Of course, why would I want to know anything about the car?

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AutoMobile Advertising Marketing 40

Martech Series

MARCH 3, 2023

Are AI-written copy and marketing materials just for the lazy, for those who plagiarize, or both? Or, as a marketer if you refrain from using it, are you cheating yourself? Yet, marketers have powerful AI writing tools at their fingertips, like ChatGPT and Jasper.ai. And, as a marketer, it may not capture your “voice.”

Marketing 95

Marketing Education AutoMobile MarTech 95

More About Advertising

FEBRUARY 17, 2022

Stellantis owns lots of car brands (some nobody else seems to want) including Groupe PSA’s Peugeot, Citroen and DS Automobiles, Opel and Vauxhall with FCA’s Fiat, Chrysler, Dodge, Ram, Jeep, Abarth, Lancia, and Maserati. One of the jewels in the crown (although it might be in the garage) is Alfa Romeo and Alfa has appointed.

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AutoMobile Marketing Advertising Finance 59

MNTN

FEBRUARY 20, 2024

Benefits of Streaming TV Ads Streaming TV advertising offers several distinct advantages making it an absolute must for marketers, including: Precise Targeting : Streaming advertising uses sophisticated data analytics to specifically target demographics, interests, and behaviors, thereby making the ads more relevant and effective for each viewer.

Advertising 93

Advertising Marketing Audience AutoMobile 93

VideoWeek

OCTOBER 12, 2022

The position will see him develop brand partnerships for film, TV, gaming, automobile and technology clients across e-commerce, media, social and WEB3, the statement said. “As The pair are already working on a campaign for the release of horror survival game The Callisto Protocol.

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Agency AutoMobile Entertainment Audience 105

InMobi

JULY 14, 2020

This is a blog written by Rohit Dosi, Business Head - Microsoft Advertising at InMobi In part 1 of this blog series, my colleague Reena Mishra shared her views on the critical role that marketing with purpose plays in today’s dynamic and fast-paced environment. This can play out differently for the same customer across verticals.

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AutoMobile Marketing Retail Finance 52

Fuel Lines

AUGUST 1, 2012

I’m either working from a train, plane or automobile, in a diner , in a hotel room or lobby, in an agency’s conference room or empty office. It’s a quiet space that allows me to stay focused on my work. However, when I’m traveling, my work environment changes dramatically and often.

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Agency Communications AutoMobile Media 277

Martech

JANUARY 5, 2022

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. Further, B2B and B2C marketing share plenty of common aspects. Not such a clean-cut distinction.

Real Estate 114

Real Estate AutoMobile Education Electronics 114

Aronson Ads

MAY 15, 2023

Shopify defines product placement as “a marketing technique in which a product or service is showcased in some form of media such as television shows, movies, music videos, social media platforms, or even ads for other products.” Marketers use product placement to increase brand awareness and aim to influence consumers’ buying behavior.

Entertainment 80

Entertainment AutoMobile Brand Awareness Media 80

Martech Series

DECEMBER 29, 2022

Metaverse is forecasted as the future of social media, many brands are strategizing quick marketing campaigns to capitalize on the metaverse concept. For brands, marketing in this universe is the opportunity to reach a bigger audience and set a digital footprint to get potential revenue growth.

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Fashion Pop-Up Food AutoMobile 129

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

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AutoMobile Conversion Cookies Audience 111

More About Advertising

SEPTEMBER 5, 2022

The UK’s AA (Automobile Association as was) is reviewing its account at adam&eveDDB after eight years. The AA also has a new marketing. The AA also has a new marketing. A&E is reportedly not repitching. The post AA reviews flagship account from adam&eveDDB first appeared on More About Advertising.

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AutoMobile Agency Advertising Marketing 59

Digiday

OCTOBER 15, 2024

It’s proven a draw for advertisers that have previously been strangers to basketball, such as dating app Bumble, over-the-counter birth control brand Opill and most recently, automobile lubricant-maker Castrol. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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AutoMobile Media Marketing Advertising 54

Martech Series

SEPTEMBER 22, 2022

Marketing Technology News: Minute Media Launches Own Supply-Side Platform for Publishers and Brands. ” With the CTA Standard, electronics compatible with the standard, including iOS and Android mobile devices, TVs and automobiles will be able to support enhanced loudness normalizing systems through Gaudio Lab’s LM1.

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AutoMobile Electronics MarTech Media 87

Martech Series

JANUARY 5, 2023

Marketing Technology News: Lasso Announces a Significant Step Forward in Healthcare Marketing Measurement. Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren.

Electronics 80

Electronics AutoMobile Machine Learning Healthcare 80

InMobi

JULY 13, 2020

Customers expect brands to focus on inclusive marketing that reflects a genuine, accessible, and authentic brand voice. Marketers that focus on trust during these uncertain times will foster a community that will build the foundation of a sustainable brand. Purpose-driven marketing inspires and instills trust.

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Marketing AutoMobile Search Advertising Retail 52

Martech

MARCH 23, 2022

There is also an opportunity for customers to reserve one of the new automobiles, backed by exclusive NFT perks and experiences. We’re looking at this as a way that digital is supporting our marketing efforts, where we want to attract the next generation of premium buyers,” said Meliza Humphrey, senior manager of Acura marketing. “In

Fashion 98

Fashion AutoMobile Pop-Up Brand Awareness 98

Ad Monsters

JUNE 7, 2024

Marketers naturally wanted better tools for targeting, and deservedly so. For marketers, it was the start of the data-driven revolution. The benefit of ID graphs is to allow marketers and data companies to “recognize” users across multiple IDs. By the mid-2000s, Web 2.0 first-party data).

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Cookies Ad Tech AutoMobile Healthcare 105

Martech Series

JANUARY 23, 2023

Share Creators , a startup that makes it easier for game developers, ecommerce marketers and product designers to collaborate online and manage massive digital files, announced it has raised a $5M Series A round led by 5Y Capital with additional funding from Foxit. billion by 2028 1.

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AutoMobile eCommerce MarTech Marketing 80

Chief Martech

JANUARY 14, 2023

And partly due to the glut of martech companies that have flooded the market over the past decade that are now playing lightning rounds of musical chairs, Squid Game -style, as ops and finance teams rationalize and optimize their Falstaffian tech stacks. Partly due to macroeconomic factors — small recession? big recession?

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MarTech Non-Profit AutoMobile Machine Learning 136

Martech

NOVEMBER 18, 2022

Others include: The automobile. Are they placed within the correct markets? As an agency owner, I focus more on innovation to evolve, scale or accelerate if there’s a race to dominate market share and less on conservative reasons, like risk-balanced initiatives. Other potential products have a much broader market.

Communications 122

Communications Real Estate AutoMobile Marketing 122

Basis

MAY 16, 2023

In digital marketing, the first banner ad appeared online , featuring little more than a tease to click—which an astonishing 44% of viewers did. Strap on your horn-rimmed glasses : We’re looking back at two important firsts that occurred in 1994. Know your audience.

Media 87

Media AutoMobile CPC CPA 87

Martech Series

SEPTEMBER 28, 2022

Software product teams face the same challenges when creating solutions in response to market changes, which range from consumer adoption of new devices or channels to regulations that govern how businesses reach and engage consumers. In that spirit, let’s look at the automobile industry to see what we can learn.

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MarTech Manufacturing AutoMobile Impressions 88

InMobi

JANUARY 10, 2019

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. That’s why the in-app advertising market is red hot right now. Too often, marketers rely on historical data when running and optimizing ad campaigns. These are far from the only creative options too.

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Advertising Marketing Mobile Ads Banner 52

InMobi

JUNE 12, 2020

The COVID outbreak has disrupted how consumers shop, businesses sell, and marketers communicate. Considering how people and brands and their businesses are impacted, we are innovating our solutions to help marketers to navigate this new reality.

Marketing 52

Marketing AutoMobile Conversion Machine Learning 52

Martech

AUGUST 16, 2023

With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short. Understanding modern customer experience expectations How we can use marketing technology not just to meet but exceed these sky-high expectations? Leverage your marketing platform to: Sync ads audiences.

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AutoMobile Conversion Audience Marketing 98

InMobi

JULY 15, 2019

It's not performance marketing vs. brand marketing. It's brand marketing + performance marketing. In the world of mobile advertising, it’s historically been seen as performance marketing vs. brand marketing, with both camps as polar opposites of one another. But is this really the best approach?

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Marketing AutoMobile Brand Awareness Manufacturing 40

Martech

SEPTEMBER 28, 2021

Buying marketing technology can be stressful. The traditional divide between IT and marketing silos — or IT and business teams more generally — is frequently lampooned by cartoonists and otherwise much joked about. Sometimes the marketing-IT divide gets overplayed. There’s a bad news/good news story here.

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MarTech AutoMobile Marketing 101

Ad Colony

MAY 25, 2022

On the virtual day, Digital Turbine’s Head of Marketing, EMEA & LATAM Melisa Matlum presented the ad attention approach of the mobile users in the Middle East. Innovation & Creativity Day welcomed 33 industry professionals from different brands at 17 different panels to discuss all the hot topics and trends in the mobile industry.

AutoMobile 69

AutoMobile Non-Profit Agency Advertising 69

Advertising to Baby Boomers

NOVEMBER 16, 2015

Read a review of Advertising to Baby Boomers in The Journal of Consumer Marketing. It was 2003 when he first divined it… Automobile ads written by … but targeting…: Non-Diversity = Solipsism … Someone commented on my comment: You nailed it Chuck! and Marketing to Leading-Edge Baby Boomers by Brent Green.

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AutoMobile Advertising Agency Marketing 53

All About Advertising Law

OCTOBER 23, 2018

.” Indeed, trickshot stars and video game aficionados have been hired as brand ambassadors for everything from sports equipment and toys to automobiles and insurance. about influencer marketing that influencers must follow and brand marketers must monitor. This post outlines the basics in three golden rules.

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Marketing AutoMobile Media Advertising 40