Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost.

A/B Testing 110

A/B Testing Marketing Machine Learning Retail 110

MNTN

FEBRUARY 20, 2024

Benefits of Streaming TV Ads Streaming TV advertising offers several distinct advantages making it an absolute must for marketers, including: Precise Targeting : Streaming advertising uses sophisticated data analytics to specifically target demographics, interests, and behaviors, thereby making the ads more relevant and effective for each viewer.

Advertising 93

Advertising Marketing Audience AutoMobile 93

InMobi

JUNE 12, 2020

The COVID outbreak has disrupted how consumers shop, businesses sell, and marketers communicate. Considering how people and brands and their businesses are impacted, we are innovating our solutions to help marketers to navigate this new reality.

Marketing 52

Marketing AutoMobile Conversion Machine Learning 52

InMobi

JANUARY 10, 2019

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. That’s why the in-app advertising market is red hot right now. Too often, marketers rely on historical data when running and optimizing ad campaigns. These are far from the only creative options too.

Advertising 52

Advertising Marketing Mobile Ads Banner 52

Single Grain

JUNE 5, 2023

With its large user base and global reach, Facebook has positioned itself as an indispensable tool for businesses leveraging the power of social media marketing. In this article, I will share the top-performing Facebook ads strategies to maximize your digital marketing efforts. Let’s begin! Work With Us What Are Facebook Ads?

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

InMobi

NOVEMBER 20, 2019

We used cutting-edge market research and consumer insights solution InMobi Pulse to look at some of the biggest car research properties in the U.S., Motor Trend readers are real car people, highly interested in automobiles and car specifics. To uncover what the modern car customer looks like, we looked at the data.

Finance 52

Finance Audience Mobile Ads AutoMobile 52