Martech

JULY 19, 2024

Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. These systems worked well enough in a mostly manual, slower-paced world. Workflows become automated.

Marketing 125

Marketing Manufacturing AutoMobile Machine Learning 125

Martech Series

AUGUST 18, 2022

Digital Air Strike, the leading consumer engagement and customer experience (CX) technology and services company, has been selected by the Virginia Automobile Dealers Association (VADA) to provide needed Customer Experience technology to its dealer body. Marketing Technology News: Solving The Issue of Transparency and Validation: CTV/OTT.

AutoMobile 91

AutoMobile Communications ROI MarTech 91

Martech

JANUARY 5, 2022

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. Further, B2B and B2C marketing share plenty of common aspects. Not such a clean-cut distinction.

Real Estate 113

Real Estate AutoMobile Education Electronics 113

InMobi

JULY 13, 2020

This is a guest blog written by Reena Mishra, Senior Partner Sales Executive, Microsoft Search Advertising Purpose Begins With Trust: The ROI Of Creating Trust In the current climate, customers believe that brands they choose to engage with must reflect their values. Purpose-driven marketing inspires and instills trust.

Marketing 52

Marketing AutoMobile Search Advertising Retail 52

Martech

NOVEMBER 18, 2022

Others include: The automobile. Are they placed within the correct markets? As an agency owner, I focus more on innovation to evolve, scale or accelerate if there’s a race to dominate market share and less on conservative reasons, like risk-balanced initiatives. Other potential products have a much broader market.

Communications 121

Communications Real Estate AutoMobile Marketing 121

Single Grain

JULY 31, 2019

Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Ruffles is the world-renowned potato chip brand that has been marketed by Frito-Lay since 1961.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

InMobi

APRIL 18, 2016

The Importance of Platforms There are several differences between Android users and iOS users that every marketer should keep in mind before planning and executing campaigns. And when it comes to signalling brand loyalty - a major factor for marketers to determine long-term market share, iOS takes the cake.

Audience 52

Audience AutoMobile Impressions Electronics 52