Single Grain

JULY 31, 2019

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. The points went into a weekly ranking, and top scorers were announced on the brand’s social media accounts.” and a 4% expansion rate.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

InMobi

APRIL 18, 2013

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, social media and mobile. Smartphones have become the prime source of information among car shoppers.

AutoMobile 52

AutoMobile Rich Media Geo targeting Mobile Ads 52

InMobi

JANUARY 10, 2019

As the number of cord-cutters and cord-nevers rises and as apps become more critical to media, expect app usage to rise even further. Even the automobile industry is getting in on the app action. In the U.S., the typical smartphone owner leverages more than 10 apps a day and around 30 in an average month.

Advertising 52

Advertising Marketing Mobile Ads Banner 52