Martech

JULY 19, 2024

Marketing relies on highly skilled people in areas like copywriting, design and media management to create winning campaigns that drive business outcomes. Some companies, like Tomorrow.io, have marketers owning multiple specialties such as email, events and social media. How do they do it?

Marketing 125

Marketing Manufacturing AutoMobile Machine Learning 125

Martech Series

AUGUST 18, 2022

Digital Air Strike, the leading consumer engagement and customer experience (CX) technology and services company, has been selected by the Virginia Automobile Dealers Association (VADA) to provide needed Customer Experience technology to its dealer body. Marketing Technology News: Solving The Issue of Transparency and Validation: CTV/OTT.

AutoMobile 91

AutoMobile Communications ROI MarTech 91

Single Grain

JULY 31, 2019

Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Martech

NOVEMBER 18, 2022

Others include: The automobile. However, you may not see the ROI you want from those efforts. Producing assets to support the launch (from website to social media). .” It’s the idea of creating value by bringing new ideas to life. The assembly line. The airplane. Electric vehicles. Biodegradable oil-based plastics.

Communications 121

Communications Real Estate AutoMobile Marketing 121

Single Grain

JUNE 5, 2023

With its large user base and global reach, Facebook has positioned itself as an indispensable tool for businesses leveraging the power of social media marketing. Facebook Ads is the advertising platform of the leading social media platform, Facebook. Integrates well with other social media platforms leading to broader visibility.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

InMobi

DECEMBER 14, 2022

Indian Digital Marketing Awards (IDMA) A prestigious, industry-first initiative focused on digital marketing, IDMA recognizes, celebrates and encourages the stellar work done by brands and agencies in the digital media space. To know more, read our blog on Mob-Ex 2022. This was instrumental in garnering one Gold and one Bronze at DIGIXX 2022.

Ad Tech 52

Ad Tech Communications Brand Awareness AutoMobile 52

Single Grain

AUGUST 3, 2021

You can run Hulu ads with roughly the same budget you use for your social media or Google Ads campaign. For instance, if an automobile advertiser offers the user a choice between a truck, SUV or Coupe, and the user chooses SUV, then, SUV-related ads are shown during the show. Well, that's not the case with Hulu. 5) Binge Ads.

Advertising 59

Advertising Video Ads Audience Impressions 59