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Metaverse and B2C Brands: 2022 Highlights

Martech Series

The game’s outfit collection allows you to create your avatar and dress it up in NIKE apparel, which you can then share for other players to see in the showroom. Setting business up in the metaverse can be challenging, and especially for companies who built their presence around consumable commodities. Coca- Cola.

Fashion 129
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Acura shows us how to use the metaverse and NFTs to sell cars, raise awareness

Martech

There is also an opportunity for customers to reserve one of the new automobiles, backed by exclusive NFT perks and experiences. The Acura Showroom is located next to a flashy mansion put up by high-end lipstick brand Valde Beauty, replete with large signage in the parlor and a QR code that takes visitors to the VALDE Divine NFT collection.

Fashion 98
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Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

Generation Stream is more trendsetting: they are more likely to be open-minded, pop-culture influenced, and politically engaged.” In fact, the only thing other than video streaming, they aren't willing to give up is their hair.” Ad selector lets the advertiser offer users 2-3 options. 5) Binge Ads.