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High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost. If you’ve ever visited an online retailer to browse, and perhaps even added an item to your cart but never made the purchase, the retailer probably noticed.
Motor Trend readers are real car people, highly interested in automobiles and car specifics. It’s critical to consider these kinds of characteristics when running a user acquisition or retargeting/remarketing campaign. People going to CarGurus, CarStory and Cars.com use many different car buying properties.
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