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Content drives traffic: A study by Millennial Media has found that nearly one-quarter of consumers who keep up with auto info (21 percent) read automobile content daily. Integration with social media provides opportunities to auto retailers to engage customers, build brand credibility and loyalty.
Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. It also won an award at the Effective Mobile Marketing Awards (EMMA) for Most Effective RichMedia Campaign in 2017.
Native ads, experiential playable ads, interactive richmedia ads, dynamic carousel ads, high impact interstitials and a whole lot more are in a mobile marketer’s creative arsenal when they go down the in-app route. Even the automobile industry is getting in on the app action.
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