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Just Do It: What We Can Learn from Nike’s $39B Marketing Strategy

Single Grain

Let’s take a closer look at the tactics that Nike uses to build brand awareness and expand globally. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. All that (and, I believe, a lot more!) Click here to download it for free right now!

Marketing 109
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What Is Live Stream Shopping?

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now!

Fashion 93
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In-Game Advertising: How to Monetize Game Sites & Apps?

Monetize More

From attracting new players to building brand awareness, evidence suggests that in-game advertising is an essential tool in the publisher’s toolkit. In addition to attracting new players, in-game advertising can also help build brand awareness. It is also important for publishers to consider the format of their ads.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games.

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Creative Showcase: Johnson & Johnson

Digital Turbine

Hence, with mobile being a crucial tool in any brand’s arsenal to attract and engage with a younger, millennial audience, J&J decided to maximize the mobile platform to educate and reassure young parents about the safety and efficacy of its product. The impact was crucial, especially when the brand was surrounded in controversy.

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Performance Marketing vs Brand Marketing: How to Balance the Two on Mobile

InMobi

Over the course of three months, she conducts almost 140 Google searches, along with countless video views, image views and dealer and manufacturer interactions. In this kind of environment, it’s incredibly hard to distinguish between what’s solely a “brand” play versus what functions as a performance push. It’s often hard to say.