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Hence, with mobile being a crucial tool in any brand’s arsenal to attract and engage with a younger, millennial audience, J&J decided to maximize the mobile platform to educate and reassure young parents about the safety and efficacy of its product. The impact was crucial, especially when the brand was surrounded in controversy.
No banners on mass-market websites. Partnering with a complementary industry brand can be mutually beneficial, because when they both operate in the cannabis industry, they are each likely to suffer from the same problems regarding marketing restrictions. No mobile or otherwise location-based advertising. of the audience is over 21.
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