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Best Performing Banner Ad Sizes for Publishers

Automatad Inc.

Banner ads play a critical role in this process, providing a cost-effective and efficient way for advertisers to reach the relevant audience. market alone, banner ad spending is expected to reach 81.3 Thus, as a publisher, you need to pay extra attention to optimizing your banner ads to increase the value of your digital real estate.

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Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn't try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola? Buy More Real Estate.

SEO 91
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Why Gen Z content creators were a key part of the NFL Draft

Digiday

The NFL is only one example of a brand using influencers and content creators to drum up brand awareness among Gen Z audiences. Real estate company Windermere , fashion brand Lilly Pulitzer and CPG brand Arm & Hammer provide other examples.

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How SEO Will Change in 2020…and You’re Not Going to Like It

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Focus on Building a Brand. It’s a win-win. .

SEO 89
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12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange. Google ADX uses real-time bidding to ensure all inventory is sold to the right bidders.

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A Publishers Guide to CTV Advertising: How to Get Started

Brid.tv

Within the CTV environment, they can show up as text-based or visual banners (e.g., The banner can also be within the stream, usually at the bottom (in which case, it is known as an overlay ad ). Display ads generally have a great reach and are excellent for raising brand awareness.

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Mobile Ad Creatives Best Practices with InMobi and Celtra [New Report]

InMobi

Download this report, titled Understanding Quality Ad Creative for Mobile Screens , today to learn: Common traits of top ad creatives, including banners and video ads, with details on why interactivity, branding and a strong call to action are key. Why targeted audiences should see customized mobile ad creatives.