InMobi

DECEMBER 21, 2020

Why digital video advertising, including pre-roll and in-stream ads, is often better than both word of mouth and other ad formats for brand awareness. After all, videos are inherently much more visible than smaller ad formats like banners, which ensures both improved viewability and engagement.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

Single Grain

AUGUST 10, 2023

When to Use It: It is well-suited for brand awareness campaigns where the primary goal is to increase ad visibility and reach. It allows advertisers to maximize impressions and generate widespread awareness among the target audience. Pros: It enhances the effectiveness of ad campaigns by prioritizing viewable impressions.

CPC 52

CPC CPM Viewability Impressions 52

Clearcode

AUGUST 13, 2023

The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. interstitial and banner). What’s also important to mention is viewability. How Are In-App Ads Served? text, image, native, and video) and the ad format (e.g.,

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Automatad Inc.

JANUARY 13, 2023

Share Tweet Share Digital advertising works wonders when it comes to influencing the buyer’s purchase decision or increasing brand awareness. As per TechTarget, 84% of buyers are more likely to engage with the brand if they come across its banner online. It is important to note that CPM only accounts for viewability.

CPM 52

CPM Ad Inventory Impressions CPL 52

InMobi

JULY 26, 2021

With the pandemic restrictions being eased across the globe and businesses gradually re-opening, advertisers and their demand-side platforms (DSPs) have started planning ad campaigns to improve their brand awareness among the back-to-school consumers and office shoppers, to boost their overall annual sales.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Clearcode

MARCH 17, 2023

According to the marketing rule of seven , it is said that an average person needs to see a brand, product, or service seven times before they make a decision to purchase it. Including products or services in a game to build brand awareness might have a positive impact, as long as the ads don’t interrupt the gaming experience.

Advertising 52

Advertising Brand Awareness Audience Banner 52

Smart-Hub

APRIL 29, 2024

Such advertising is still not very popular, but it is worth noting that it can be very effective due to the high level of user concentration and lack of banner blindness to this type of information transfer. While voice ads are still in their early stages, their potential cannot be overlooked.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Single Grain

JULY 18, 2023

dollars by 2026: This growth represents an opportunity to promote brand awareness , boost engagement and increase sales. Automatic ad-buying platforms offer transparency in terms of ad placement, ad viewability, and campaign performance metrics. 1) Audience The first pillar of programmatic advertising is the audience.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). Native ads come in a variety of forms, including banners, videos, product listings, promoted search results, etc. For the same reason, native ads help marketers drive brand awareness.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Monetize More

MAY 19, 2022

What’s the 411 on viewable cost-per-thousand impressions (vCPM)? vCPM also known as viewable CPM is the abbreviation for cost per thousand viewable impressions. What counts as a Viewable Impression? Viewable CPM: why do you need to pay attention to this metric? vCPM Definition.

Viewability 52

Viewability CPM Impressions Header Bidding 52