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Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brandlift. Interactive ad formats or high-quality video ads, for instance, can command higher prices due to their engaging nature, while banner or display advertisements tend to be the cheapest.
Whether the value of the CPM unlocks brand-safe, high-quality inventory that can help drive brandlift. Interactive ad formats or high-quality video ads, for instance, can command higher prices due to their engaging nature, while banner or display advertisements tend to be the cheapest.
Gap Bumps Up Brand Spend in Effectiveness Push While many major brands are putting more emphasis on effectiveness and efficiency with their marketing spend, the associated focus on advertising ROI in some cases moves money away from more brand-focussed channels like TV. For fashionbrand Gap however, the reverse is true.
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