Martech

DECEMBER 5, 2024

The standards were originally introduced and opened up for public comment in September at the IAB Connected Commerce Summit. The IAB standards break up the store geography into five main regions or zones. It also defines different sales measurement approaches like sales lift and incremental sales and brand lift.

Retail 104

Retail Media Pop-Up Brand Lift 104

AdvertiseMint

OCTOBER 19, 2023

New platforms and advertising options pop up all the time. But here’s the good news – online advertising opens up a whole new world to grow your business. Setting up ads on these major platforms means you’re right there when people are looking for what you offer. How can you light up their lives?

Advertising 52

Advertising Pop-Up Display Advertising Audience 52

illumin

JULY 23, 2024

With the integration of Artificial Intelligence (AI), AR is set to revolutionize programmatic advertising, providing a new dimension for brands to engage with consumers in a more impactful and memorable way. Projection-based AR is commonly used in in-person events such as store openings, pop-up shops, and movie screenings.

Advertising 105

Advertising Conversion Rate Pop-Up Brand Lift 105